The following events are recommended for retail and ecommerce apps and websites. To learn how to implement these events for your website, refer to the developer documentation.
Retail and ecommerce apps should log the events listed in this article and the events for all apps. Logging events along with their prescribed parameters ensures maximum available detail in reports and lets you benefit from the latest features and integrations as they become available.
when a user submits their payment information
coupon, currency, items, payment_type, value
when a user submits their shipping information
coupon, currency, items, shipping_tier, value
when a user adds items to cart
currency, items, value
when a user adds items to a wishlist
currency, items, value
when a user begins checkout
coupon, currency, items, value
when a user submits a form or request for information
value, currency
when a user completes a purchase
affiliation, coupon, currency, items, transaction_id, shipping, tax, value (required parameter)
when a refund is issued
affiliation, coupon, currency, items, transaction_id, shipping, tax, value
when a user removes items from a cart
currency, items, value
when an item is selected from a list
items, item_list_name, item_list_id
select_promotion
when a user selects a promotion
items, promotion_id, promotion_name, creative_name, creative_slot, location_id
when a user views their cart
currency, items, value
when a user views an item
currency, items, value
when a user sees a list of items/offerings
items, item_list_name, item_list_id
view_promotion
when a promotion is shown to a user
items, promotion_id, promotion_name, creative_name, creative_slot, location_id
When a user view a page
type, name