This destination is currently under final review and will be available soon.
Quora is a social Q&A website. Using this destination you can leverage Quora Ads Conversion API to send events to Quora Ads Manager to improve conversion match, which increases return on ad spend (ROAS) and lowers cost per action (CPA). This helps advertisers optimize targeting, decrease cost per result, and improve measurement reliability.
The Quora Ads Conversion API destination provides the following key features:
Events structure: our Events reference matches Quora events, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Event mapping: change standard mapping between Quora events and yours or add new mappings.
Before configuring this destination, you need access to Quora Ads Manager.
| Settings | Description |
|---|---|
[1] See Event Mapping in Configuration for more details.
Most properties can be remapped using our "Smart Mapping" feature.
Quora strongly recommends using both the Quora client-side pixel and Conversion API. These are located in two different tabs of your Quora Ads Manager.
To deduplicate conversions between this destination and Quora pixel tag you need to set the same value for the mandatory field event_id. More details are available by following this LINK.
[*] Mandatory property. [1] Automatically converted in microseconds. [2] See Quick reference for more details.
| Commanders Act Events | Quora Events |
|---|---|
| Commanders Act Properties | Quora Properties |
|---|---|
Access Token
Required
Your access key as generated by accessing the Conversion API tab in Quora Ads Manager and selecting "Generate Token". More details are available by following this LINK.
Account Id
Required
Your account identifier as reported in Quora Ads Manager account settings. More details are available by following this LINK.
Click Id
Required
Click identifier added as parameter "qclid" to the landing page URL of Quora ads. Landing page URL of Quora ads includes the "qclid" parameter if a conversion API access token has been generated for the ad account. This is used to attribute conversions to Quora ads and users who clicked on the ad. If a user has clicked on more than one ad, the most recent click id should be passed back. More details are available by following this LINK.
Event Mapping
Change the standard mapping between Quora's events and yours or add new mappings. Quora event names must be one of the following: Generic , AppInstall , Purchase , GenerateLead , CompleteRegistration , AddPaymentInfo , AddToCart , AddToWishlist , InitiateCheckout and Search .
generic
Generic
app_install
AppInstall
purchase
Purchase
generate_lead
GenerateLead
sign_up
CompleteRegistration
add_payment_info
AddPaymentInfo
add_to_cart
AddToCart
add_to_wishlist
AddToWishlist
begin_checkout
InitiateCheckout
search
Search
[Any Event]
[Any Allowed Event] [1]
Account Id
account_id [*]
Click Id
conversion.click_id [*]
context.event_id
conversion.event_id [*]
context.event_timestamp
conversion.timestamp [1]
value
conversion.value
(event_name)
conversion.event_name [2]
user.email
user.email
user.firstname
user.lastname
user.name
context.device.ip
user.ip
user.country
user.country
user.state
user.region
user.city
user.city
user.zipcode
user.postal_code
context.device.advertising_id
device.mobile_device_id
context.device.user_agent
device.user_agent
context.device.language
device.language