Effinity is a digital acquisition agency. Using Effinity server-side tracking you can track lead and sale conversions.
Events structure: our Events reference suits Effinity lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Advertiser Id
Required
Your unique advertiser identifier as provided by Effinity.
Conversion Type
Required
The conversion type that is bound with your activity. This can be either sale or lead . If conversion type is lead , only generate_lead events are forwarded to Awn. If conversion type is sale , only purchase events are sent to the partner.
Effinity Cookie Name
Enter a cookie name holding Effinity key landing values. Expected cookie structure: "[ID_COMPTEUR],[PROD_ID],[EFFI_ID],[EFFI_ID2]" (E.g. "01010101,1234,567890,098765", without quotes). [1]
[1] If you don't provide a cookie name for effinity landing values, it's mandatory that you provide them usingpartners.effinityfields. See Field Mappings for more details.
generate_lead
lead
purchase
sale
The Effinity property consent_performance is always set to 1 . Manage your consent settings using the filter tab of this destination.
Advertiser Id
id
currency
monnaie
revenue
montant
id
ref
partners.effinity.id_compteur
Effinity Cookie Name
id_compteur [1]
partners.effinity.prod_id
Effinity Cookie Name
prod_id [1]
partners.effinity.effi_id
Effinity Cookie Name
effi_id [1]
partners.effinity.effi_id2
Effinity Cookie Name
effi_id2 [1]
payment_method
payment
coupon
voucher
[1] partners.effinity fields have priority over Effinity Cookie Name .