The Trade Desk is one of the largest independent demand-side platform (DSP) providing real-time ad pricing and placement for advertisers, ad agencies and brands.
The Trade Desk destination provides the following key features:
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Event mapping: change standard mapping between your partners' events and yours or add new mappings.
Most properties can be remapped using our "Smart Mapping" feature.
All The Trade Desk properties on the right column are set in the object data.0
.
is one of the largest independent demand-side platform (DSP) providing real-time ad pricing and placement for advertisers, ad agencies and brands. Using this destination, you can leverage to send events via server-side hits.
Events structure: our model matches , meaning that your data is properly bridged to the expected fields in an optimized way.
Support for multi-item data: information included in the array is dispatched to The Trade Desk.
Settings | Description |
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[1] Seefor more details. [2] Using "dots" (".") you can navigate deeper to the specific field you want to get the value of. See for more details on the standard field names by event. You can also freely set custom fields: there are no boundaries.
Using the you can change the between The Trade Desk's events and yours or add new mappings.
Commanders Act Events | The Trade Desk Events |
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[1] See for more details.
Commanders Act Properties | The Trade Desk Properties |
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[*] See for more details on mandatory properties.
[1] See for more details.
[2] A flag that indicates whether the event is attributed to The Trade Desk. If set to true
(boolean), The Trade Desk attributes the event to the specified impression identifier (See data.0.imp
), bypasses The Trade Desk attribution models, and aligns attribution results with those delivered by the partner to advertisers.
[3] A 36-character string (including dashes) that serves as the unique identifier for the impression to which the event is attributed.
[4] A flag that indicates whether the event is a view-through conversion.
[5] This can be one of the following:GDPR
,CCPA
orGPP
depending on the privacy regulation that applies. This is only included if is_applicable
and consent_string
are also set. More details are available by following this .
[6] Indicates if the value specified in privacy_type
is applicable. This either true
(or 1
) or false
(or 0
), boolean or integer type. This is only included if privacy_type
and consent_string
are also set. More details are available by following this .
[7] The user's TCF consent string. This is only included if privacy_type
and is_applicable
are also set. More details are available by following this .
[8] See Custom Event Properties
in for more details on how you can bridge custom properties to The Trade Desk.
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The Trade Desk platform identifier of the event tracker. |
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| The type of the advertising identifier, specified in the |
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| The first party cookie in which you stored the TTD TDID cookie value. This is used when no value can be retrieved from the field |
| Map your custom event properties by setting their field names in |
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The Trade Desk is one of the largest independent demand-side platform (DSP) providing real-time ad pricing and placement for advertisers, ad agencies and brands.
Create audience segments on DataCommander and simply push these audiences (users) to The Trade Desk through our connector. As a result, you can then create personalized ads for these users on The Trade Desk platform. This connector uses the cookie-sync process to match users.
It is quite simple, you just have to enter your The Trade Desk Advertiser ID and The Trade Desk Secret Key:
You can find this information directly on your The Trade Desk account, in Preferences section.
The unique advertising identifier for the event. This can be any of the identifiers as specified in the following (See adid
property).
Change the between The Trade Desk's events and yours or add new mappings.
See