🎯 Goal:
Create similar audience segments from your best customers. Send your best customers to our partners (Facebook, Google, Criteo…) and let them find similar profiles on their database.
Then create relevant and personalized ads to activate these similar users.
🔧 Complexity: 1/5
💰 ROI: Medium
Step 1: create a segment, like for example with customers with a CRM status = VIP
Step 2: create a stream to push your segment to partners like Facebook, Google, Criteo…
Step 3: on our partners’ platform, create a lookalike audience based on the segment you just pushed
Step 4: create relevant and personalized ads and activate it for the new lookalike audience
🎯 Goal:
Collect more personal Data about new users (like an email address) for a better engagement with them.
Display a banner for new users only, and offer them an incentive: discount % if, for example, they subscribe to the newsletter, install the app or create a new account.
🔧 Complexity: 1/5
💰 ROI: Medium
Step 1: create a segment for new users
Step 2: two options are possible here, use TagCommander or use a partner personalization solution
🎯 Goal:
Convert hesitant customers
Detect hesitant customers: they have viewed products from a certain category at least a few times but have not made a purchase. We can push them a dedicated pop-in message with a % discount and/or free shipping.
🔧 Complexity: 2/5
💰 ROI: High
Step 1: create a segment for hesitant customers
Step 2: two options are possible here, use TagCommander or use a partner personalization solution
🎯 Goal:
Create custom audiences to send to Facebook, Google, Criteo…
Depending on their behaviour (product view, email opened, add to cart…), CRM information or any actions your customers performed, create advanced segments and activate it on our partners’ ad network: Facebook, Google, Criteo…
Then create relevant and personalized ads for these users coming from your segments.
🔧 Complexity: 1/5
💰 ROI: Medium
Step 1: create a segment, like for example with customers who saw your latest product but didn’t buy on the last 2 days (not online, not in shops)
Step 2: create a stream to push your segment to partners like Facebook, Google, Criteo…
Step 3: on our partners’ platform, create relevant and personalized ads and activate it for the audience previously sent to the partner you selected.
Quick Tip:
Use our Control Group feature to measure results with the comparison of conversion uplift between the exposed population and the control group
Stop exposing a specific audience to a campaign.
Customers who just bought, lost customers… don’t expose them anymore and avoid spending too much money for customers who are not interested anymore. Moreover, manage the exposure capping.
For example, you want to target customers who saw a specific product but didn't buy. But you don't want to target users who just bought this specific product offline, in your shops. Simply create 2 segments, push them to the partner and use one for targeting and one for exclusion.
🎯 Goal:
Encourage customers to download the app
Applications are keys to engage new customers and retain them because it allows businesses to communicate directly with their customers using ads, promotions, and notifications. Push new customers to install the app with an incentive is important to keep them activated.
🔧 Complexity: 2/5
💰 ROI: Medium
Step 1: create a segment for customers who never used the app
Step 2: two options are possible here, use TagCommander or use a partner personalization solution