Effinity is a digital acquisition agency. Using Effinity server-side tracking you can track lead and sale conversions.
Events structure: our Events reference suits Effinity lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
The Effinity property consent_performance
is always set to 1
. Manage your consent settings using the filter tab of this destination.
[1] partners.effinity
fields have priority over Effinity Cookie Name
.
Settings | Description |
---|---|
Commanders Act Events | Effinity Tracking |
---|---|
Commanders Act Properties | Effinity Properties |
---|---|
Advertiser Id
Required
Your unique advertiser identifier as provided by Effinity.
Conversion Type
Required
The conversion type that is bound with your activity. This can be either sale
or lead
. If conversion type is lead
, only generate_lead
events are forwarded to Awn. If conversion type is sale
, only purchase
events are sent to the partner.
Effinity Cookie Name
Enter a cookie name holding Effinity key landing values. Expected cookie structure: "[ID_COMPTEUR],[PROD_ID],[EFFI_ID],[EFFI_ID2]" (E.g. "01010101,1234,567890,098765", without quotes). [1]
generate_lead
lead
purchase
sale
Advertiser Id
id
currency
monnaie
revenue
montant
id
ref
partners.effinity.id_compteur
Effinity Cookie Name
id_compteur
[1]
partners.effinity.prod_id
Effinity Cookie Name
prod_id
[1]
partners.effinity.effi_id
Effinity Cookie Name
effi_id
[1]
partners.effinity.effi_id2
Effinity Cookie Name
effi_id2
[1]
payment_method
payment
coupon
voucher