🎯 Goal:
Avoid churn after a bad customer experience
A bad customer experience is one of the main reason for a churn. Identify customers who had a contact with the customer support in the last 2 weeks and send them a dedicated campaign / offer / survey.
🔧 Complexity: 2/5
💰 ROI: Low
Step 1: create a segment ‘contacted the customer support in the last 2 weeks’
Step 2: create a stream to send users in segment previously created to an emailing solution