Dimension name in Adloop
Dimension name in Source
Definition
Source
Source
Source that generated a visit on your site. This source is based on several parameters (referrer, campaign marker) with priority rules between each of them. Information within “visit” range (only 1 value per visit, duplicated on all its events)
Medium
Medium
Global family for campaign. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”.
Campaign Name
Campaign
All marketing campaigns, all categories combined, that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”.
Keyword
Keyword
Details of the keywords purchased for your SEA campaigns that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the ‘Source’ property contains the value “Sponsored links”.
Content
Content
The name of the content being displayed
Metric name in Adloop
Metric name in Source
Definition
Visits
Visits
A visit is defined as a set of event that occurred on your site (“onsite event) by the same visitor. If no event is measured during a defined period of time (usually 30 minutes), the visit ends.
Bounces
Bounces
Number of visits with less than 2 pages (0 or 1, regardless of the number of events).
Bounce rate
Bounce rate
Ratio between bounces and all visits.
Visitors
Visitors
Number of visitors (each people recognized mainly with a cookie and who has made at least 1 visit). These visitors are distinct of the period.
Page views
Page views
All the pages viewed during a visit.
Transactions
Transactions
Number of transaction confirmation events
Average session duration
Average session duration
Average time spent on apps sessions for the site.