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Version 1.2.1

Data Sources

• Updating TikTok data surce

Version 1.2.2

Notifications

• Modifying the time for sending notifications

Version 1.2.4

Reports

• Improving general performance (loading time)

Version 1.2.5

Notifications

• Added private channels and private messages as Slack notification destinations

Version 1.2.6

Reports

• Fixing a bug on the temporary comparison

Version 1.2.8

Data sources

• Improving Snapchat data source performance

Reports

• Fixing a bug when modifying calculated metrics

Exports

• Improving performance of Google Data Studio export destination

Version 1.2.14

Interface

• Timezone optimization

Data source

• Creating a transfer payment channel

Version 1.2.15

Interface

• Timezone optimization

Data source

• Creating a transfer payment channel

Version 1.2.16

Data source

• Adding Twitter metrics

• Adding Fcabeook metrics

Interface

• Display export destinations

Version 1.2.17

Data source

• Recurring import by email for custom data sources

Version 1.2.18

Data source

• Google Campaign Manager data source update

Version 2.0.14

Data Sources

• Improving on Google Ads connector

• Improving on data source management

• Added dimensions to organic connectors

• “Date posted” dimensions added to organic connectors

• Imporved data aggregating process

Report

• Added time dimensions to table widget

• Improved selecting method for metrics and dimensions

• Improved calculated metrics

Interface

• Added language option for Adloop Help page

Version 2.1.1 (attribution)

Data Sources

• Improved matching processes for Criteo

Version 2.0.15

Interface

• Added language option for Real time notifications

• Improved report sharing system

Dashboard

• Improved format for number display

• Added widget button

Version 2.0.17

Interface

• Improved notification configuration

Version 2.0.18

Data sources

• Improved manual import

Version 2.0.19

Interface

• Improved notification status

Data sources

• Improved GA error management

• Improved notification status

Version 2.0.20

Interface

• Improved notification filtering

Version 2.2.1

Interface

• Optimizing metrics names

• Improved notifications destinations

Version 2.2.2

Data Sources

• Added video metrics and cost to DCM

Version 2.2.3

Data Sources

• Improved Awin connector

Interface

• Improved error messages

Reports

• Clarified export naming

• Added duration metric

• Reworked custom imports + SFTP

• Improved report saving with filters

Version 2.2.4

Data Sources

• Improved Criteo import

• Added reach metric for Snapchat connector

• Updated scope for Bing connector

Interface

• Improved calendar and dates ordering

• Clarified normalized metrics name

Reports

• Improved calculated metrics

• Improved graph report

Version 1.1.9

Data sources

• Added Google Campaign Manager data source

• Added Twitter data source

• Modification of Facebook data source

Notifications

• Corrections on the frequency of sending notifications

• Corrections on the metrics selector

Version 1.1.10

Data sources

• Loading time optimization

Notifications

• Patch for threshold and change notifications

Version 1.1.11

Data sources

• Added Adloop Attribution (Legacy) data source

Version 1.1.12

Data sources

• Fixed Tik Tok data source

• Added currency management

Version 1.1.13

Export

• Fixed the email export of unsaved reports

Version 1.1.14

Data sources

• Improved Sanity Check

Version 1.1.15

Reports

• Fix on “0” value filter

• Fix on comparisons in the reports

Version 1.1.16

Reports

• Fix on multiple filters in the reports

Version 1.1.17

Data sources

• Added personalized conversions for the Google Search, Google Display, Google Shopping, Google YouTube and Facebook Ads data sources.

Version 1.1.18

Data sources

• Improved Sanity Check

Exports

• Fixed FTP/sFTP exports

Reports

• Improved the export email interface

Notifications

• Fixed notifications for the Google Shopping data source

Version 1.1.19

Data sources

• Fixed personalized conversions

Users

• Added subscription page

Version 1.2.19

Data sources

• Improving on Linkedin data source

• Improving on Twitter data source

Version 1.2.20

Data sources

• Improving on Facebook data source

• Improving on Twitter data source

• Improving on social organic channels

• Fetching additional metrics for Youtube connector

Version 1.2.21

Data sources

• Bug fixed for Facebook data source

Version 1.2.22

Data sources

• Redirection for Tiktok Data Source

Version 1.2.23

Data sources

• Improving Facebook custom metrics

Version 1.2.24

Data sources

• Adding Xandr connector

Report

• Optimizing normalised metrics

Version 1.2.26

Data sources

• Adding Pinterest connector

• Improving custom import with Google Analytics

Version 1.2.27

Data sources

• Bug fixed with Google Analytics import

Version 2.0.0

Interface

• New Dashboard

Version 2.0.1

Interface

• New Dashboard widget bug fixed

Report

• Improving metrics and dimensions display

Data Source

• Expanded Tiktok metrics

• New type of Google Campaign

Version 2.2.9

Interface

• Templates system for Adloop admins

Version 2.2.9.1

Data Sources

• Improved Youtube organic connector

Version 2.3

Data Sources

• Added Criteo as a popular data source

• Transitioning from Facebook to Meta

• Normalized Rakuten’s ad-click

• Added Ividence as a new connector

• Google Analytics GA4 classic connector

• Improved Pinterest organic connector

Version 2.3.2

Interface

• Improved front page/new report menu

• Help menu on each page

• Info “bubbles”

Data-sources

• Ad images for Meta

• Updated Twitter connector

• Twitter organic connector

• Pinterest organic connector

Version 2.3.3

Data-sources

• Improved Twitter data collection

• Improved Pinterest data collection

• Ad images for Google Display

• Ad images for Youtube organic

• Ad images for Youtube Ads

• Improved error handling for Bing

• Dimension change within Hawk API

• Added breakdown for Facebook Ads

Interface

• Updates on help video links

Version 2.0.2

Interface

• Improving on new dashboard functions

• Optimizing interface

Report

• Optimizing metrics

• Improving

Exports

• Improving sharing stability

Version 2.0.3

Report

• Improving the dimension sectioning

Data Sources

• Optimizing data sources and their automatisation of reloading

• Enhancing Linkedin connector code

• Added Adform connector

• Added Facebook organic connector

• Added Instagram organic connector

• Added Criterion metric

Interface

• Improving on data display

Exports

• Improving sharing stability

Version 2.0.7

Interface

• Improving on widget display

• Improving data fluency

Report

• Improving dimension selection

Version 2.0.9

Data Sources

• Improving the Custom Import

• Improving stability for the Google Ads data source

• Improving Google Analytics data source

• Loading time optimisation

• Improving Normalized metrics and dimensions for Facebook and Instagram organic

• Improving data source configuration

Interface

• Improving stability

Report

• Improving information visibility

Version 2.4.3

Report

• Improved conversion rate for Yen and other currencies

Version 2.4.6

Interface

• New onboarding and system emails

• Improved page admin site

Data source

• Daisycon connector

• Platform 161 connector

Report

• Thruplay metric on Meta

Version 2.4.7

Data source

• Improved loading system

Version 2.0.21

Notifications

• Improving realtime notifications

Version 2.0.22

Interface

• Improving on new dashboard functions

• Optimizing interface

• Letter formatting optimization

Reports

• Improving on cycle report

Version 2.0.23

Data source

• Improving Google Analytics export

Version 2.2

Data source

• Improving on Awin connector

• Google Search Console connector

Interface

• Date selection optimization and comparison selection

Report

• Improving public sharing

• Fixed calculated metrics

• Channel affinity (path to conversion report)

• Ordering and Search spaces and sites

Report

• Improved Transaction ID report

• Improved filtering process on Transaction ID report

Interface

• Improved colour scheme for saved reports

Data sources

• Improved Meta naming

Version 2.2.6

Data sources

• Improved Snapchat connector

• Improved Google Search Console

Report

• Improved total on channel affinity report

Version 2.2.6.1

Data sources

• Oauth reconnection

Version 2.2.7

Report

• Improved total on channel affinity report

• Improved Chart report

• Improved report saving

Data sources

• Youtube organic connector

• Improved metric selection for Google Shopping

Version 2.4.10.1

Reports

• Fixed comparison function on reports

• Fixed transaction ID report

Version 2.5.0

Interface

• Logo personalization on dashboards

• Added account names for all data sources as a dimension

• Fixed data sources logo

• Updated interface when creating a workspace

New feature

• Cookie-consent auto correct

Data-sources

• New: AT Internet - Classic connector

Version 2.6.4

Reports

• Case issue solved on SEA Matchtype normalized dimension

• Templated for specific datasets

• New pop-in for report template

• Color change for the increase and decrease of these metrics

Data sources

• Improved organic sources

Version 2.6.5

Data sources

• Get Archived/Paused data from Facebook API

Version 2.6.6

Reports

• Updated dashboard widget mode from “vertical scroll” to “fit to screen”

• Updated widget limitation system

Data sources

• Fixed Piano Analytics data source

Version 2.6.8

Data sources

• Google Analytics GA4 - Attribution connector

• Clear report cache

Matching

• Upgraded matching

Version 2.4.3

Interface

• Report saving reminder

• Improved translation

Data Sources

• More granular Meta connector

• Improved data source selection process

Report

• Improved visualization of trends

Version 2.4.4

Interface

• Attribution overview dashboard

Report

• Transversal dimension for Ad image

Data Sources

• Ad Images for Google Shopping, Google Performance Max, Instagram organic, Facebook organic, Pinterest

• Added dimensions for Google data sources

• Data source transport between datasets

Version 2.4.5

Report

• New default calculated metrics and new metrics category

Interface

• New header naming

Data source

• Adobe Analytics connector

Reports

• Improved calculated metrics system

Interface

• Improvement for materialized views

• New/Upgraded script

Version 2.4.9

Data source

• Improved custom source import

Reports

• Improved dimension selection

• Improved report management system

Interface

• Updated help videos and tutorials

Version 2.4.10

Interface

• New Tour

• Easier searching system

• Seamless selection process of data sources

• Quick dashboard visual error fix

Reports

• Improved dashboard report filtering system

Version 2.5.3

Matching

• Improved matching system

Version 2.5.4

Data Sources

• Updated logo for data sources

• Added normalized product name dimension for Performance Max

• Updated AgGrid license

Interface

• Improving error status handling for Attribution

• Restructured Cookie Consent block

Reports

• New report workflow

Exports

• Handle Dashboard/Affinity/Chart report export

Notifications

• Updated real-time notification system

Version 2.5.6

Interface

• Template library

Version 2.5.7

Reports

• Updated info hover

Version 2.5.8

Reports

• Fixed filtering system

• Fixed dashboard templates

Data-sources

• Added function: 'Add a data source” button

Version 2.6.0

Exports

• Updated exports

Version 3.1.0

Interface

• Updated look and feel of the platform

Version 3.1.1

Data sources

• Coordinating Bing and Adloop code

Version 3.1.2

Reporting

• Updated dimension list

• Improved cleaning job to delete orphan raw_metrics

• Added regex to control subdomain for space deployment

Data sources

• Updated GA4 logo

Version 3.1.3

Data sources

• Added metrics to existing data sources

Version 3.1.4

Data sources

• Added images to Snapchat connector

Version 3.1.5

Reporting

• Improved email import for custom data source

Interface

• Updated report menu organization

Reporting

• Updated chart report