It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Metric name in Adloop
Metric name in Source
Definition
Impressions [Account] Impressions
(Organic) Impressions
The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.
Videos started [Account] Videos started
Organic) Video views
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Subscribed [Account] Subscribed
New page fans
The number of new people who have liked your Page.
Unsubscribed [Account] Unsubscribed
Removed page fans
Unlikes of your Page.
Total reactions [Account] Total reactions
Total page actions\post reactions
Daily total post reactions of a page by type.
Total engagements [Account] Total engagements
Total page engagements
The number of times people have engaged with your posts through reactions, comments, shares and more.
Reach [Account] Reach
Facebook page reach
The number of your fans who saw any posts on Facebook on a given day.
[Account] Total followers
Page likes
People who have liked your Page.
[Account] Engaged users
Page engaged user
The number of people who engaged with your Page. Engagement includes any click.
[Account] Impressions (posts)
Organic page post impressions
The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.
[Account] Reactions like
Page action,post reactions - Like
Daily total post "like" reactions of a page.
[Account] Reactions love
Page action,post reactions - Love
Daily total post "love" reactions of a page.
[Account] Reactions wow
Page action,post reactions - Wow
Daily total post "wow" reactions of a page.
[Account] Reactions haha
Page action,post reactions - Haha
Daily total post "haha" reactions of a page.
[Account] Reactions sorry
Page action,post reactions - Sorry
Daily total post "sorry" reactions of a page.
[Account] Reactions angry
Page action,post reactions - Anger
Daily total post "angry" reactions of a page.
[Account] Clicks
Page consumption
The number of times people clicked on any of your content.
Dimension name in Adloop
Dimension name in Source
Definition
Name [Account] Name
Page name
The name of the Page
[Account] ID
Page ID
The ID representing a Facebook Page.