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3. Ad Servers (Display & Video)

a. Google Campaign Manager : URL templates for Display Campaigns
b. Weborama URL templates
c. Hawk URL templates
d. AdForm URL templates
e. Xandr URL templates
f. Platform 161 URL templates

a. Google Campaign Manager : URL templates for Display Campaigns

IMPORTANT ADVICE Campaign Manager is sometimes used to agregate paid trafic & attribute conversions. In that case, some campaigns are double-tracked. Campaigns shouldn’t be double-tracked as this affects data collection & measurement. If this is the case, contact the Adloop support, but generally campaigns should only be tracked in GCM. Costs therefore should be integrated within GCM in order for Adloop to get them automatically.

Prerequisites

Before using the reporting & trafficking API, you must

have access to a Campaign Manager account ; more about this here
this account must be set for API access. It is often the case, but if you are not sure, contact the Campaign Manager support.
you must have a profile to access this account. Ask your campaign manager admin to create a profile for you
Check the permissions of Campaign Manager UI users. Those permissions control who, among the users, has API access.

URL Templates instructions

b. Weborama URL templates

c. Hawk URL templates

d. AdForm URL templates

e. Xandr URL templates

f. Platform 161 URL templates

Just add the following string at the end of the destination URL &loopcd=DIh|${HAWK_LINE_ID}. If Adloop is the only tracking template : ?loopcd=DIh|${HAWK_LINE_ID}. If you opt for the utm_content , use this value : &utm_content=DIh|${HAWK_LINE_ID}

Just add the following string at the end of the destination URL &loopcd=DIf|{put the creative ID here}. If you opt for the utm_content , use this value : &utm_content=DIf|{put the creative ID here}. Ad Form does not allow dynamic tracking templates , so if you want automatic attribution matching, the Creative ID number must be hard coded in the URL parameters.You can use our native matching function . To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.

If Adloop is the only URL parameter add the following ?loopcd=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}. If your URL already has other parameters (UTM), add this after: &loopcd=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}. If you opt for the utm_content, use this value : &utm_content=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}

a. Google Campaign Manager : URL templates for Display Campaigns

IMPORTANT ADVICE Campaign Manager is sometimes used to agregate paid trafic & attribute conversions. In that case, some campaigns are double-tracked. Campaigns shouldn’t be double-tracked as this affects data collection & measurement. If this is the case, contact the Adloop support, but generally campaigns should only be tracked in GCM. Costs therefore should be integrated within GCM in order for Adloop to get them automatically.

Prerequisites

Before using the reporting & trafficking API, you must

have access to a Campaign Manager account ; more about this here
this account must be set for API access. It is often the case, but if you are not sure, contact the Campaign Manager support.
you must have a profile to access this account. Ask your campaign manager admin to create a profile for you
Check the permissions of Campaign Manager UI users. Those permissions control who, among the users, has API access.

URL Templates instructions

Just add the following string at the end of the destination URL &loopcd=DIw|~INSERTION_ID~. If Adloop is the only tracking template : ?&loopcd=DIw|~INSERTION_ID~. If you opt for the utm_content , use this value : &utm_content=DIw|~INSERTION_ID~