Pre-requisite for the Adloop script

With Google Analytics UAWe need you to create a custom dimension in Google Analytics, in which we will put the information gathered by our script.

Specifications of the custom dimension:

• scope: session

• name: Adloop Click

• number of custom dimensions: if you have GA360, a custom dimension for every 75 000 daily sessions is needed ; if you don’t have GA360, a custom dimension for every 50 000 sessions is needed.

Also, you’ll need the list of excluded referrers (especially payment platforms) when doing the set-up in Adloop.

You’ll find this list in GA > Admin > Property > Tracking Info > Referral Exclusion List.

With Google Analytics 4

• Go to "Configure"

• Go to "Custom Definitions"

• Create 2 custom dimensions dedicated to Adloop:

  • The first one:

  • Click on "Create custom dimensions"

  • Name it Adloop Click 1

  • Select "Event" as scope

  • Event parameter: adloop_click_1

* The second one:


* Click on "Create custom dimensions"


* Name it Adloop Click 1 Meta


* Select "Event" as scope


* Event parameter: adloop_click_1_meta

Also, you’ll need the list of excluded referrers that you will find in GA4 under Data Streams > Configure Tag settings > All settings > List unwanted referrals

With PianoCreate two custom dimensions adl1 and adl1_meta

Type: String

The dimension does not contain personal data