Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Amount spent
The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.
Clicks
Clicks (all)
The number of clicks on your ads.
Impressions
Impressions
The number of times your ads were on screen.
Conversions
Website purchases
The number of purchase events tracked by the pixel on your website and attributed to your ads.
Revenue
Revenue
Number of purchases.
Videos completed
Video plays at 100%
The number of times your video was played at 100% of its length, including plays that skipped to this point.
Videos started
Video plays
The number of times your video starts to play. This is counted for each impression of a video, and excludes replays.
Reactions
Post reactions
The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Care, Haha, Wow, Sad or Angry.
Reach
Reach
The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.Attention! You may not see the same data between Adloop & Facebook because Facebook is counting the Reach per “unique people reached” and they are not sending out this information.
Comments
Post comments
The number of comments on your ads.
Shares
Post shares
The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
Engagement
Post Engagement
Post engagement includes all actions that people take involving your ads while they're running. Post engagements can include actions such as reacting to, commenting on or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link.
Engagement rate
Engagement rate
Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post.
Conversions post view
Omni-purchase
Refers to a conversion where the user has previously been delivered an impression but not clicked on it.
Revenue post view
Values omni-purchase\view
Number of purchases. (post-view).
Conversions post click
Omni-purchase
A conversion that occurs after a user has clicked on an ad.
Revenue post click
Values omni-purchase\click
Number of purchases. (post-click).
Views videos 25%
Video plays at 25%
The number of times your video was played at 25% of its length, including plays that skipped to this point.
Views videos 50%
Video plays at 50%
The number of times your video was played at 50% of its length, including plays that skipped to this point.
Views videos 75%
Video plays at 75%
The number of times your video was played at 75% of its length, including plays that skipped to this point.
Outbound clicks
Outbond clicks
The number of clicks on links that take people off Facebook-owned properties.
Thruplays
Thruplays
ThruPlay is an optimization and billing option for video ads in the video views objective. It measures completion for videos shorter than 15 seconds or videos played at least 15 seconds for longer videos.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign
The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Adgroup name
Ad set
The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Ad name
Ad
The name of the ad you're viewing in reporting.
Campaign ID
Campaign ID
The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Adgroup ID
Ad set ID
The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Ad ID
Ad ID
The unique ID of the ad you're viewing in reporting.
Account name
Account ID
The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.