Metric name in Adloop
Metric name Source
Definition
Ad Spend
Spent
Amount you spent on ads impressions or interactions
Clicks
Clicks
Total chargeable clicks based on your campaign’s objective
Impressions
Impressions
The number of times people were shown your ad.
Conversions
External website conversions
Total number of times people took a desired action after clicking on or seeing your ad. When conversions can’t be attributed to individual members, group-level attribution or estimation may be used.
Revenue
Conversion value
Value of the conversions based on rules defined by the advertiser.
Videos completed
Completions
Number of times your video was watched to 97-100% of its length, including watches that skipped to this point if the ad was served on LinkedIn (versus on Audience Network).
Videos started
Video starts
2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first
Opened mails
Opens
Number of times your Sponsored Messaging ad was opened
Sent mails
Sends
Number of times your Sponsored Messaging ad was sent
Shares
Shares
Number of times your ads were shared
Comments
Comments
Number of comments your ads received
Reactions
Reactions
Number of positive reactions your ads received
Follows
Follows
Number of additional clicks to follow your LinkedIn Page
Views videos 25%
Views videos 25%
Number of times your video was watched at 25% of its length, including watches that skipped to this point
Views videos 50%
Views videos 50%
Number of times your video was watched at 50% of its length, including watches that skipped to this point
Views videos 75%
Views videos 75%
Number of times your video was watched at 75% of its length, including watches that skipped to this point
Dimension name in Adloop
Dimension name in Source
Definition
Ad
Ads
Title of the ad
Campaign name
Campaign
The name of a campaign.
Ad ID
Ad ID
Is the unique identifier for your ad.
Ad type
Ad type
Type of your ad.
Campaign ID
Campaign ID
A unique numerical identifier for an ad campaign.
Campaign group name
Campaign Group
The name of a campaign group.
Campaign group ID
Campaign Group ID
A unique numerical identifier for an ad campaign group.