Metric name in Adloop
Metric name in Source
Definition
Landed clicks
Landed clicks
Clicks that arrived on your website, measured by our script. This metric is normalized.
Useful clicks
Useful clicks
Number of clicks that bring value to your business. Useful clicks are personalised: the definition can be found in your Adloop Tracking & Attribution data-source setting. This metric is normalized.
Bounces
Bounces
Clicks that bounced (single pageview) measured by our script.
Visit score
Visit score
Attributed score for a visit to a website.
Attr. Conversions
Conversions
Conversions measured by our script using our data and the selected attribution model (data-driven, rule-based…).
Attr. Revenue
Revenue
Revenue measured by our script using our data and the selected attribution model (data-driven, rule-based…).
Cost per landed click
Cost per landed click
Calculated by Adloop, based on our attributed data. This metric shows the average cost for clicks that arrived on your website, measured by us. To be compared with the Advertising CPC.
Cost per useful click
Cost per useful click
Calculated by Adloop, based on our attributed data. This metric shows the average cost for clicks that bring value to your business. To be compared with the Advertising CPC and the cost per landed click.
Arrival rate
Arrival rate
Calculated by Adloop, based on our attributed data. This metric shows the proportion of landed clicks compared to the advertising clicks.
Engagement rate
Engagement rate
Calculated by Adloop, based on our attributed data. This metric shows the proportion of users that engaged with your website.
CPA
CPA
Calculated by Adloop, based on our attributed data. This CPA is based on the selected attribution model.
ROAS
ROAS
Calculated by Adloop, based on our attributed data. This ROAS is based on the selected attribution model.
Conversion rate
Conversion rate
Calculated by Adloop, based on our attributed data. This conversion rate is based on the selected attribution model.
Dimension name in Adloop
Dimension name in Source
Definition
Destination page
Destination page
Landing page (only for SEO & direct channels)
Search engine
Search engine
Search engine used for the SEO query.