The Adloop report template system is very useful as it offers empty as well as already filled out reports for each report type that is available. It aims to serve the user to have a more seamless experience when using Adloop.
On the left-hand side, you can see 3 segments Data source, Report type, Funnel .
These aim to bring a clear order within the reporting system. All data sources, report types and funnels are displayed with an icon and a different colour to show the type of the report and the data sources that are included.
There are two main segments of the reporting page: Empty reports, Report templates.
The empty reports can be found at the top of the page. There are 6 different types of reports:
Table report
Chart report
Dashboard report
Cycle report
Channel Affinity report
Transaction ID report
By clicking on the Open button an empty report will open.
Below you can access some of the report templates that were created by the Adloop team to provide basic templates for the different types of reports.
There are 16 types of report templates available:
Google Analytics Key Google Analytics data by source/medium
Channels overview Quick overview of your channels
Chart clicks & CPC Click related data in a graph
Dashboard channels Channel perfomances in a dashboard
Analytics Dashboard Google Analytics data in a dashboard
Detailed SEA performances Performances at keyword level
Detailed Shopping performances Performances at product level
Detailed Display performances Performances at creative level
Detailed Affiliates performances Performances at affiliate level
SEA Dashboard SEA campaign performances in a dashboard
Shopping dashboard Shopping campaign performances in a dashboard
Display dashboard Display campaign performances in a dashboard
Affiliates dashboard Affiliates campaign performances in a dashboard
Affiliates / Channels Conversion Cycle Affilites autonomy
Channels conversion cycle Channel roles in the path to conversion
Chart Ad Spend & Revenue Ad-centric KPI’s
To save the report template to your saved reports you can just easily click on the save button and the report will appear in the list of your saved reports.
By clicking on the arrow more detailed information about the report template such as dimensions, period and filters will be displayed.
