It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Metric name in Adloop
Metric name in Source
Definition
Impressions [Post] Impressions
Impressions
Total number of impressions of the media object
Reach [Post] Reach
Reach
The number of people who saw your post at least once. Reach is different from impressions, which may include multiple views of your post by the same people. This metric is estimated.
Total reactions [Post] Total reactions
Likes and reactions
The number of likes on your post.
Comments [Post] Comments
Comments
The number of comments on your post.
Saved Post] Saved
Unique saves
Total number of unique accounts that have saved the media object
Videos completed [Post] Videos completed
Video views
Total number of times the video has been seen. Returns 0 for videos in carousel albums
Engagement [Post] Engagement
Engagement
Total number of likes and comments on the media object
[Post] Replies
Story Replies
Total number of replies to the story
[Post] Taps forward
Story Taps forward
Total number of taps to see this story's next photo or video
[Post] Taps back
Story Taps back
Total number of taps to see this story's previous photo or video
Dimension name in Adloop
Dimension name in Source
Definition
Description [Post] Description
Caption
Caption of the post
Format [Post] Format
Type
Type of the media object.
Placement [Post] Placement
Media product type
Surface where the media is published. Can be AD, FEED, IGTV, or STORY
[Post] ID
id
Graph ID of the media object
[Post] Instagram ID
Instagram id
Profile's Instagram ID
[Post] Permalink
Permalink
URL of the post on Instagram
[Post] Account name
Username
Profile's username
[Post] Date created
Timestamp
Date and time media was added