Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Cost
Cost is the sum of your spend during this period.
Clicks
Clicks
When someone clicks your ad, it's counted here.
Impressions
Impressions
An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen.
Impression share
Impression share
Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive.
Conversions
Conversions
"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column.
Revenue
Revenue
This metric is in beta. Revenue is the total amount of income from all transactions that are attributed to clicks on this ad. Here is revenue in a formula: Revenue - Cost of goods sold = Gross profit
Dimension name in Adloop
Dimension name in Source
Definition
Product
Product title
The title of the advertised product.
Adgroup name
Ad group
The name of the adgroup.
Campaign name
Campaign
The name of the campaign.
Product ID
Product ID
The unique identifier of a product.
Adgroup ID
Ad group ID
The unique identifier of an ad group.
Campaign ID
Campaign ID
The unique identifier of a campaign.