Notifications tell your teammates what is happening on their campaigns without having to log into Adloop #timesaver

1 - What are Integrations?

It is very simple! Before we can send a Notification, it is necessary to set up an Integration. This is where the Notification will arrive to.

We are regularly adding new Integrations, mostly they consist of instant messaging applications or simply email lists.

To add instant messaging Integrations, you must have the corresponding access rights. If you don’t have those rights, contact your administrator within your organization.

To add a notification, simply click on the button in notification Integrations and choose the desired Integration in the list.

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2 - Available Integrations

We recommend you to give a precise name to each Integration you set-up, it will be simpler later on.

At the moment, the available Destinations are:

a - Google Chat

Adloop sends the Notifications to a Google Chat room. See the step-by-step set up in [[our page dedicated to Google Chat.|Google-Chat-Destination-🚶‍♂️🚶‍♀️]]

b- Slack

Adloop sends the Notifications to a Slack channel. See the step-by-step set up in [[our page dedicated to Slack.|Slack-Destination🚶‍♂️🚶‍♀️]]

c- Teams

Adloop sends the Notifications to a Teams room. See the step-by-step set up in [[our page dedicated to Teams|Microsoft-Teams-Destination🚶‍♂️🚶‍♀️]].

Integrations

https://www.youtube.com/watch?v=mljLl82j_lY&list=PLQ4YExrLQZJK_n0ICcYT5ijp1bY743qYP&index=12&ab_channel=AdloopMediaOptimizationPlatform

[[@self|@self]]1

Adloop sends its Export files or Notifications to a Teams Room.

To add Adloop to your room, you need to:

1 - Create a webhook

From the Teams interface, in the room you want to send notifications to, click on the room management icon (3 dots menu) and then select the Connectors menu as shown below.

The creation process is simple, just name the webhook as you want - Adloop for example.

If you want a special Adloop avatar, you can use or download the image below:

To create the webhook link, just click on Create :

2 - Copy and paste the webhook link into Adloop

In the window for adding a Google Chat Destination, copy the generated webhook link and validate.

Give this Destination a name and you're done!

Your Teams Destination now appears in the list of destinations.

We send our Export files or our Notifications into a Google Chat room.

To add Adloop to your room, you must:

1 - Create a webhook

From the Google Chat interface, in the room into which you want the notifications to arrive, click on ‘Manage webhooks’ as seen below:

The creation process is simple, you just have to name the webhook - Adloop , for example.

If you want a special Adloop logo, copy-paste the link below:

2 - Copy and paste the webhook link in Adloop

In Adloop, when adding a Google Chat Destination, paste the webhook link and save.

Your Google Chat Destination now appears in the destinations lists.

Notifications allow teams to be informed about events that have taken place on their campaigns without having to log in to Adloop. #timesavings

1 - Our goal: tell you what’s happening on your campaigns

Adloop tells you what is happening on your campaigns without having to access your Ads or Analytics platforms.

What kind of informations will I get?

One or ore marketing channels at the same time, or Campaign or even a Creative

What triggers Notifications?

Notifications are triggered according to the parameters you set up. It can be a threshold or just following changes on a Metric.

How frequently?

You choose the frequency, or, if you choose the threshold or objectif reached kind of notification, Adloop will notify you immediately.

Where will I get those Notifications?

Several Destinations are available, we aim at notifying a person but also a team. Email is a mean of Notifications, but also professional chat apps like Slack, Google Chat or Teams.

2 - Building Notifications in Adloop

Prerequisite - For Notifications to work, you must have set-up:

• One or several Data Sources

• One or several [[ Integrations |Integrations]]

A notification requires several elements in order to function properly:

• if you select **Conversion** , we trigger a notification based on the number of conversions coming from **Bing Ads**

| | **Frequency** | How frequently you will be receive the Notification. | | **Period** | Period on which the metrics will be analyzed. | | **Name** | The notification name, you can choose what you want, but we advise you to be precise, because if you receive 15 notifications per day, you will be glad you named them well. |

3 - Notifications available in Adloop

• Receive each day the **Facebook Ads** ads with 0 click yesterday.

| | **THRESHOLD** | Receive a notification when a threshold is reached or surpassed Examples:

• Receive a Notification when my spends ( **Ad Spend** Metric) are more than 10 000€ in 7 days on **Google Ads**

| | **OBJECTIVE** | Receive a notification to follow a progression towards a goal (in % of the goal). Examples:

• Receive each monday how my spends ( **Ad Spend** Metric) are progressing towards my goal of 10 000€ in 7 days on **Google Ads**

noteThe Goal Notification is different from the Threshold Notification as it tells you regularly how you are doing regarding your goal and not only when it is reached.

The Goal Notification is different from the Threshold Notification as it tells you regularly how you are doing regarding your goal and not only when it is reached.

| | VARIATION | Receive a notification when a Metric is changing by a certain %, either up or down, as compared to a previous period. Examples:

• Receive a notification when the Google ads, ad spend varies by more than 10% in 7 over the past week.

| | **MONITORING** | Receive a notification indicating the value of a Metric on a certain period. Examples:

• Recieve a notification on how many **Conversions** you have done in **Google Ads** in a set time period.

|

Daily notifications

Keeping track of sudden budget changes can be a challenge and that changes can go unnoticed for some time, leading to poor performances. That is why we are offering our very own solution: Adloop Smart Alert !

Anytime your budget on a channel is changing suddenly , you’ll receive an alert highlighting how consequent the change was as well as some context on that channel.

• How did my conversions move?

• What about my clicks?

• Did my CPC get more expensive or cheaper?

When you receive this alert in your mailbox, you’ll be able, in less than one minute, to decide if you should take action or not .

You'll find them under the ‘Smart Alerts’ menu.

If you already had notifications set-up, don't worry, those haven't disappeared, you'll find them in xxx.

By default, all users on your dataset will be subscribed on that smart alert. You can change that list by going into the setting of the Smart Alert Budget. Note that this alert cannot be deleted .

1. You can subscribe, add recipients, configure and test the smart budget alerts

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1. You can manage recipients

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1. You can set the sensitivity of your alerts

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We want to save time for you! This is why we created our Adloop Smart Alerts - Recap feature. The goal is to give an overview of the performance of your digital marketing channels for you to keep track of your paid channels as effectively as possible!

You will receive this alert on a weekly and monthly basis with a comparison to the previous period to keep track of the changes.

The Recap will include the following:

For clients with attribution

• Adspend

• Traffic

  • Landed clicks

  • Cost per landed clicks

• Engagement

  • Useful clicks

  • Cost per useful clicks

• Revenue

  • Real Revenue

  • Real ROAS

For clients without attribution

• Adspend

• Traffic

  • Platform clicks

• Revenue

  • Platform Revenue

  • Platform ROAS

1. You can subscribe, add recipients, configure and test the smart recap alerts

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1. You manage recipients

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1. You can set the sensitivity of your alerts

1. You can choose the period in which to compare the data

1. You can choose between attributed data and platform data (or both)

1. You can choose to receive a specific table or dashboard report attached to the recap alert

Adloop sends Notifications into a Slack Channel.

To add Adloop to your Slack Channel, you must have:

1. Your Slack Space name

2. Your Slack ID

3. The Channel you want us to send Notifications to

1 - Where to find the Slack informations?

a - Your Slack Space name

You can find it in your Slack app by opening the top-left menu, it looks like [space_name].slack.com.

b - Slack ID

It consists of a login (email address) and a password.

If you don’t remember the address you used, you can find it in the ‘View Profile’ link in your personnal menu, on the top-right corner of the Slack app.

c - Channel name

The connection system will display all the available channels, whether they are shared (beginning with a #) or personnal (one or several people)

2 - Connection procedure

Adding a Slack Destination starts with opening a connection with Slack.

If you are not already logged in, you will have to enter the previously indicated information in the different fields.

If you are already logged-in or after entering all the informations, you will have to choose the channel in a screen looking like this one:

The insights include detailed actionable reports & insights about your channels with anomaly detection.

The goal of the channel insights is to offer reports already filtered with or without attribution for example on your nonperforming marketing channels. The access to actionable information allows you to react quickly to your nonperforming ads and turnover your marketing performances.

1. Smart Alerts

To set up you alerts just go to the Smart Alerts section and at the bottom of the page you will find the ‘Smart Channel Insights alert'


2. Set-up

To set up you alert you have to clink on ‘Configure’ and you will be presented with the window featuring all the settings.

First you have to decide the sensitivity of the alert which will determine when the alert is triggered according to different thresholds. You can select Low/Medium/High.

You also have to select the period on which the alert will be triggered. You can select Last 7 days/Last Week/Last 14 days/Last 30 days/Last month

You also need to choose the period with which to compare the data with. It’s important to not that If you choose previous year attributed data might not be available based on your personal setup. You also have the option to select both periods but in that case you will receive two separate alerts.

Lastly you have to choose between attributed data and platform data (or both). This means that whatever you choose your alert will only include that specific data.

In the ‘Advanced configuration’ you have the option to ignore certain accounts in the alert when multiple accounts are connected by simply unchecking them from the list.

3. Recipients

When you are a user of Adloop by default you are subscribed to the alerts. To add more recipients click on ‘Add recipient’.

4. Channel selection

By default you are subscribed to the all the channels, however you have to option to configure the subscribers per channel.

If you want to receive your notifications to an email address (yours or someone else’s!), nothing simpler.

Just add the desired email destination on the Notifications destination page, by clicking on the button.

Then, choose Email

Write in the field the email address you want to use for the export.

You can write several addresses at once, just put a comma “,” between each address! And remember that if you choose this email notification destination later, the notification will be sent to all the email addresses in the destination .

Save your destination and you can already use it!

This function is now depleted.

Real time notifications can be very useful to stay on top of the competition, by getting personalised alerts on errors affecting key pages or errors on destination pages from online ads.

The real time notifications can be found under the Notification center menu as Notifications. You can easily add your new alert by clicking on .

And choose GA Real time notification to configure.

1. Name

Give your notification a name so you can find it easily.

2. Source

Choose Google Analytics data source that will be used to configure the real time notifications.

3. Notification destination

Choose a notification destination which could be an email address that you check regularly.


4. Choose the event or goal you want to track.

You have to choose the event or goal you want to track and want to get notified by.

5. Alert threshold

Determine the conditions for triggering and sending the notification.

6. Frequency of sending

Choose precisely how often you want to be notified in order to follow your preferences.

You’re Done!

After finishing the last step your notifications will arrive to your inbox according to you setting preferences.

Real-time notifications

https://www.youtube.com/watch?v=2-q3M1hBo9o&list=PLQ4YExrLQZJK_n0ICcYT5ijp1bY743qYP&index=14&ab_channel=AdloopMediaOptimizationPlatform

Our Smart Alerts are highlighting important variations on your key metrics and indicators, to draw your attention on what really matters.

In our Budget Alerts, you’ll find some elements highlighted in red or in green, on addition of the variation in % that are available for all the metrics in the alert.

Those highlighted elements show an unsual, unexpected, abnormal variation in regards of the Ad Spend variation.

In the example above, the Ad Spend increased by 36%, while the conversions number remained stable with a 2.89% increase. This stability in conversions is not considered normal given that the investments increased quite a lot during this same period.

This is a negative anomaly - a positive anomaly would just be the opposite.

In our Weekly / Monthly Recap Alert, you’ll find some changes in channels performances outlined. In this Alert, we don’t list channels performances that remained stable for the period or that didn’t significant Ad Spend.

In this focus, we’ll present first the positive anomalies, then negative anomalies, then positive changes and finally negative changes.

In the Smart Alert Weekly Recap, the anomaly detection is also based on the Ad Spend variation.

If we look closely at the Meta Data which presents a positive anomaly: the Ad Spend was stable while the revenue grew by 56%: this performance is not what could have been expected with the budget change. This is why we are drawing attention on it.

We also have a positive anomaly for Google Perf Max, given the stable Ad Spend and the Revenue increasing by 253%

But why don’t we flag an anomaly for Google Search ? Its Ad Spend decreased by 16% while the revenue grew by 12%. Well, we use thresholds based on the variation difference between the Ad Spend and the measured metric to flag anomalies.

The thresholds are the following:

| Label | Variation compared to the Ad Spend variation | | Negative anomaly | Normal sensitivity: -40 points Low sensitivity: beyond -55 points High sensitivity: beyond -25 points | | Decrease | Normal sensitivity: between -15 points & -40 points Low sensitivity: between -20 & -55 points High sensitivity: between -25 & -10 pts | | Stable | Normal sensitivity: between -15 points and +15 points Low sensitivity: between -20 & +20 points High sensitivity: between -10 & +10 points | | Increase | Normal sensitivity: between +15 points & +40 points Low sensitivity: between +20 & +55 points High sensitivity: between +10 & +25 points | | Positive Anomaly | Normal sensitivity: +40 points Low sensitivity: beyond +55 points High sensitivity: beyond +25 points |