It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Metric name in Adloop
Metric name in Source
Definition
Videos started [Post] Videos started
Video views
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
15-second video views 15-second video views
15-second video views
The number of times your Page's videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Videos completed [Post] Videos completed
Videos completed
The number of times your video was played at 100% of its length, including plays that skipped to this point.
Impressions [Post] Impressions
Post impressions
The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.
Total reactions [Post] Total reactions
Likes and reactions
The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
Clicks [Post] Clicks
Post clicks
The number of times people clicked on anywhere in your posts without generating a story.
Reach [Post] Reach
Reach
Organic reach is the number of people who had an unpaid post from your Page enter their screen.
[Post] Reactions like
Like
Total "like" reactions of a post.
[Post] Reactions love
Love
Total "love" reactions of a post.
[Post] Reactions wow
Wow
Total "wow" reactions of a post.
[Post] Reactions haha
Haha
Total "haha" reactions of a post.
[Post] Reactions sorry
Sad
Total "sad" reactions of a post.
[Post] Reactions angry
Angry
Total "angry" reactions of a post.
Dimension name in Adloop
Dimension name in Source
Definition
[post] Message
Post description
The description of the post.
[post] Page name
Facebook Pages
The name of the Page
[post] ID
post ID
The ID representing a Facebook Post.
[post] Page ID
page ID
The ID representing a Facebook Page.
[post] Date created
Date created
The date of the post wascreated.