Level in which I put the URL templates
Account or Affiliate level
Where is it located ?
To determine with your account manager
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following parameter at the end of the destination URLs&loopcd=AFt|{affiliate_id} If Adloop is the only tracking template: ?loopcd=AFt|{affiliate_id} or put this value in the utm_content &utm_content=AFt|{affiliate_id} The parameter {affiliate_id} should be filled by the ID of the affiliate as defined by the platform. When the user clicks on the link, it should look like this: &loopcd=AFt|01234
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Tradedoubler Campaigns for now and the future