Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Cost
The overall cost of your ads or videos ads.
Clicks
Clicks
The number of clicks driven by the ads.
Impressions
Displays
The number of times your ads have been shown on a screen.
Impression Share
Win Rate
The number of displays divided by the total number of display opportunities.
Viewed Impressions
Viewed Impressions
The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second
Conversions PC 30
Sales
The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click.
Revenue PC 30
Revenue
The amount of money generated by the online sales. Attribution window: 30 days post-click.
Conversions PV 24h
Sales
The number of completed e-commerce transactions or purchases. Attribution window: 24 hours post-view.
Conversions PC 30 PV 24h
Sales
The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click+ 24 hours post-view.
Conversions PC 1
Sales
The number of completed e-commerce transactions or purchases. Attribution window: 1 day post-click.
Conversions PC 7
Sales
The number of completed e-commerce transactions or purchases. Attribution window: 7 days post-click.
Revenue PV 24h
Revenue
The amount of money generated by the online sales. Attribution window: 24 hours post-click.
Revenue PC 30 PV 24h
Revenue
The amount of money generated by the online sales. Attribution window: 30 days post-click + 24 hours post-view
Revenue PC 1
Revenue
The amount of money generated by the online sales. Attribution window: 1 day post-click.
Revenue PC 7
Revenue
The amount of money generated by the online sales. Attribution window: 7 days post-click.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign
Name of the campaign.
Campaign ID
Campaign ID
This is the unique ID associated with your campaign.