Metric name in Adloop
Metric name in Source
Definition
Ad Spend
All commissions
Potential cost.
Revenue
Revenue on conversions
Total value of orders.
Conversions
All conversions
Number of potential sales.
Confirmed ad spend
Confirmed ad spend
Cost validated.
Pending ad spend
Pending ad spend
Cost waiting.
Dimension name in Adloop
Dimension name in Source
Definition
Affiliate
Partner
Name of the affiliate