Level in which I put the URL templates
Ad level
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
TikTok Ads does not allow dynamic tracking templates .But, you can still use our native matching function . To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content. If you want automatic matching within Adloop, you can manually enter the ad ID as follows:Just add the following string at the end of the destination URL &loopcd=SMk|\{\{put the Ad ID here\}\}. It should look like this: &loopcd=SMk|123456. If Adloop is the only tracking template: ?loopcd=SMk|\{\{put the Ad ID here\}\}. It should look like this: ?loopcd=SMk|123456. If you opt for the utm_content , use this value : &utm_content=SMk|\{\{put the Ad ID here\}\}. It should look like this: &utm_content=SMk|123456
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent.