Metric name in Adloop
Metric name in Source
Definition
Ad spend
Total commission
The Total Commission (Publisher + TradeDoubler).
Clicks
Clicks
Number of clicks.
Conversions
Sales
Number of sales.
Impressions
Impressions
Number of impressions.
Revenue
Total Order value
Amount of order value.
Dimension name in Adloop
Dimension name in Source
Definition
Affiliate
Affiliate
Publisher name
Affiliate ID
Affiliate ID
Publisher ID
Affiliate type
Affiliate type
Publisher type