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For the main Advertising Platforms, we are able to fetch automatically the data, several times a day, after the source is added in your Adloop space.
A data source is missing? Contact our Support Team to add it on our road map!
In the Data Sources tab, click on "Add" and select the desired data source.
The most popular ones can be found at the top and after they are organized per categories: Search, Shopping, Social…
You can also use the search bar to find directly the source you are looking for.
If the source is not yet available, you can use our [[custom data source function|Custom-data-sources]] to import data!
Once you have found your data source, click on it and follow the instructions on the screen.
Normalized dimensions are imported by default, but you can choose to import additionnal dimensions by ticking them.
Normalized metrics are imported by default, but you can choose to import additionnal metrics by ticking them.
Some connectors have optional steps.
Google & Facebook: custom conversions import
If you have set-up custom conversions on Google and Facebook thanks to conversion pixels, you can import them in Adloop as well.
You can choose to filter the entering data based on the naming of the campaigns, adgroups etc.
This is very useful if you have all your countries campaigns regrouped in the same Ad Account but you want to split your Adloop data per country.
It’s important to note! When adding more than one filter on the dimensions it’s either AND/OR depending on which operator you are using!
if it is a "positive" operator (eg: contains, equals), it will be an OR
if it is a "negative" operator (eg: is not equal to, does not contain), it will be an AND
So imagine you are doing something like the screen, it will be: IF the campaign begins with "Black Friday" or "Xmas" AND does not contain EN AND HU
.png)
At the end of the process, click on the Start Import button and the data will start flowing in!
We will gather a full year of data history.
[[Data Sources page|Data-Sources-page]]
[[Data Sources (workflow)|Data-Sources-(Workflow)]]
[[Destinations (Exports or Notifications)|Destinations-(Exports-or-Notifications)]]
[[Data quality|Data-Quality]]
Adloop imports data stocked in outside apps thanks to our Data Sources .
The Ad Sources are Data Sources connected to Ad platforms.
Adding a Data Source, nothing simpler! In the Data Source page, you just have to click on the button, a popin with the available connections appears.
You can search the connection by its name.
A small label appears on some Data Sources :
Before connection a Data Source , you must have a access rights.
Each Data Source uses a specific connection mode, but there are 3 main types:
Once the connection is effective, you have to choose the [[ Dimensions |Dimensions-in-Adloop]] and the [[ Metrics |Metrics-in-Adloop]] we have to get from the Data Source .
The default Dimensions or the default Metrics will be imported no matter what, because they are main elements of our reports. It is not possible to delete them.
The Other dimensions and the Other metrics can be selected if you need them.
noteIf you don’t find a Dimension or a Metric, ask the Adloop Support!
If you don’t find a Dimension or a Metric, ask the Adloop Support!
Adloop imports a year of data when a Data Source is added.
Once added, data are updated every 3 hours or 8 times a day.
Depending on the Data Sources and the API quotas, importing a year of data can take between 2 and 72 hours. Sometimes, you have to be patient!
See our page dedicated to [[ Data Quality |Data-Quality]].
It may happen that a data source you are using is not available in our list of API connectors. In this case, you can create a custom data source.
For each custom data source, you will be able to download external data files for full data completeness.
Only create a custom data source if you plan to import external data! Otherwise you can use the Organic Sources tab in the Matching section.
In the Data Sources tab, click on "Add" and select "Custom Ad Source".
You will then have to give a name to your data source as well as fill in its type (Affiliate, Social, SEO etc.)
Next you will need to import the file containing the data for the desired source into Adloop. This file must have headers and raw data (no formulas).
Supported formats are : XLSX, XLS, ODS and CSV (UTF-8 encoding).
It is better if your file contains a date column! This allows you to add the data of several days at once. Otherwise, you will have to upload one file per day.
This file can be used as a template for future imports. This will facilitate the import process the next time. It is therefore better if you upload a file directly from the advertising platform (unmodified).
You can click "Submit" to upload your file.
Next, Adloop asks you to indicate which row is the header: choose the column with the title of your columns.
You will now be presented with a screen asking you to map your column titles to Adloop dimensions or metrics. For each column you have to indicate which dimension or metric corresponds to.
Example: For my column called "Cost" in my file I choose the corresponding Adloop metric "Ad Spend".
For my column called "Campaign", I choose the corresponding Adloop dimension "Campaign Name".
If the metric or dimension is not available in the list, you can create custom ones. These will then be specific (not standardized) items. To do this, use the "Add metric" or "Add dimension" buttons.
If you don't want to import a column, choose the "Will not import" option. The data in the column will then be left out.
Choose the currency in which the data in the file is entered and, if applicable, the date.
At the end of the set-up you can choose between overwrite & add data options.
Overwrite: a new imported file on the same dates will erase the previous one
Add data: data on the same dates will be summed.
Your data source is now created!
In the Data Source tab, select the data source for which you want to import data and click on the "Load new file" button
By clicking on this button, you have two options: upload a new file (and therefore make the column matches again) or use the configuration of a previous import. (By clicking on the arrow)
By clicking on the button "Display custom imports", you access the list of imports for a given source.
From this list, you can delete one or more imports if the data are no longer up to date.
| | New connection | Super fresh, it has been there less than a month! | | | In progress | It will come rather soon. If you think it is taking too long, write to support@adloop.co to speed it up! | | | Premium | Our state-of-the-art connections, you need a Premium subscription to use it. |
In this case, the file format and column names must be absolutely identical between the two files.
Connection type
Detail
Oauth
Delegation connection system. Adloop inherits reading authorisation for data.
Token API
You will have to enter an API key you got from the ad platform itself or through your account manager.
Login / Password
Simply login and password for an Adloop user you will have created in the ad platform.
Metric name in Adloop | Metric name in Source | Definition |
Clicks | Clicks | Number of unique contacts that clicked on any link in a campaign. This metric includes only one click per contact. |
Open mails | Opens | Unique number of opens for that Campaign. |
Hard bounces | Hard bounces | A hard bounce is an email that cannot be delivered because of a permanent issue. |
Soft bounces | Soft bounces | A soft bounce is an email that cannot be delivered due to a temporary issue. |
Email unsubscribes | Unsubscribes | Unsubscribe or 'opt-out' means that a contact has expressed their desire to be removed from an email list. |
Total amount sent | Sent | The total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact. |
Forwards | Forwards | Total forwards of an email. |
Link clicks | Total link clicks | Total number of clicks across all links in an email. |
Total opens | Total opens/Reads | Total number of opens. |
Total replies | Total replies | Total number of contact replies to your campaigns. |
Dimension name in Adloop | Dimension name in Source | Definition |
Campaign name | Campaign name | Name of the campaign |
Type | Campaign type | ActiveCampaign has created several Campaign types to simplify your marketing automation. Using Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based campaigns offer a variety of specialized options. |
Send date | Send date | Refers to the time period of when a campaign was last sent. |
Campaign ID | Campaign ID | ID of the campaign |
Analytics campaign name | Analytics campaign name | Analytics campaign name |
Segment ID | Segment ID | ID of your segment |
Send ID | Send ID | ID of the campaign sending |
Source | Source | Source type |
Dimension name in Adloop | Dimension name in Source | Definition |
Evar Name | / | eVars are custom variables that you can use however you’d like. Since eVars contain custom strings in your implementation, your organization determines what the dimension items are for each eVar. |
Transaction ID | Purchase ID | Unique ID for each purchase. |
Additional dimensions | / | Custom dimensions linked to the eVar you chose in the first configuration step. |
Metric name in Adloop | Metric name in Source | Definition |
Visits | The ‘Visits’ metric shows the number of sessions across all visitors on your site. |
Click-throughs | Or Tracking code instances. It shows the number of times a dimension was explicitly defined in an image request. This metric is useful when you want to see the number of times a dimension item was set without the hits where that value persisted. |
Page views | The ‘Page views’ metric shows the number of times a given dimension item was set or persisted on a page. It is one of the most common and basic metrics in reports. |
Conversions | The ‘Orders’ metric shows the total number of purchase events made on your site. |
Bounces | The ‘Bounces’ metric shows the number of visits that contained exactly one hit. You can use this metric to understand the ratio of bounce to non-bounce traffic you get, to see the top entry pages that cause visitors to bounce, or to see how the total number of bounces trend over time. |
Visitors | The ‘Unique visitors’ metric shows the number of visitor IDs for the dimension item. It is one of the most common metrics used when determining traffic, as it gives a high-level overview of the popularity of a dimension item. For example, a visitor can come to your site every day for a month, but they still count as a single unique visitor. |
Revenue | The ‘Revenue’ metric shows the monetary amount of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion. You can combine this metric with any dimension to see what which dimension items contributed to revenue. |
Cart additions | The ‘Cart additions’ metric shows the number of times a visitor added something to their cart. This metric is helpful when you want to understand the part of the conversion funnel where customers are interested enough in a product to add it to their cart. |
Cart creation | The ‘Carts’ metric shows the number of hits where a visitor added their first product to a cart. |
Cart view | The ‘Cart views’ metric shows the number of times a visitor viewed their shopping cart. This metric is helpful when you want to understand the part of the conversion funnel where customers view the contents in their cart. |
Checkouts | The ‘Checkouts’ metric shows the number of times a visitor started the checkout process. This metric is helpful when you want to understand the part of the conversion funnel where customers have a cart of products and are ready to purchase them. |
Time spent (visit) | The ‘Time spent per visit (seconds)’ metric shows the average amount of time that visitors interact with a given dimension item during each visit. |
Searches | The ‘Searches’ metric shows the number of hits that match Adobe’s external search detection. This metric is useful when you want to look at non-search dimension items and see how they contributed to search engine traffic. |
Reload | The ‘Reloads’ metric shows the number of times a dimension item was present during a reload. A visitor refreshing their browser is the most common way to trigger a reload. |
Site exits | The ‘Exits’ metric shows the number of times a given dimension item is captured as the last value in a visit. This metric is helpful when you want to understand more about the last thing visitors see before leaving your site. Seeing the last values of a dimension can help you understand and optimize the experience a visitor gets before they leave. |
Site entries | The ‘Entries’ metric shows the number of times a given dimension item is captured as the first value in a visit. This metric is helpful when you want to understand more about the first impressions visitors have on your site. Seeing the first values of a dimension can help you understand and optimize the experience a new visitor gets. |
Metric name in Adloop | Metric name in Source | Definition |
Landed clicks | Landed clicks | Clicks that arrived on your website, measured by our script. This metric is normalized. |
Useful clicks | Useful clicks | Number of clicks that bring value to your business. Useful clicks are personalised: the definition can be found in your Adloop Tracking & Attribution data-source setting. This metric is normalized. |
Bounces | Bounces | Clicks that bounced (single pageview) measured by our script. |
Visit score | Visit score | Attributed score for a visit to a website. |
Attr. Conversions | Conversions | Conversions measured by our script using our data and the selected attribution model (data-driven, rule-based…). |
Attr. Revenue | Revenue | Revenue measured by our script using our data and the selected attribution model (data-driven, rule-based…). |
Cost per landed click | Cost per landed click | Calculated by Adloop, based on our attributed data. This metric shows the average cost for clicks that arrived on your website, measured by us. To be compared with the Advertising CPC. |
Cost per useful click | Cost per useful click | Calculated by Adloop, based on our attributed data. This metric shows the average cost for clicks that bring value to your business. To be compared with the Advertising CPC and the cost per landed click. |
Arrival rate | Arrival rate | Calculated by Adloop, based on our attributed data. This metric shows the proportion of landed clicks compared to the advertising clicks. |
Engagement rate | Engagement rate | Calculated by Adloop, based on our attributed data. This metric shows the proportion of users that engaged with your website. |
CPA | CPA | Calculated by Adloop, based on our attributed data. This CPA is based on the selected attribution model. |
ROAS | ROAS | Calculated by Adloop, based on our attributed data. This ROAS is based on the selected attribution model. |
Conversion rate | Conversion rate | Calculated by Adloop, based on our attributed data. This conversion rate is based on the selected attribution model. |
Dimension name in Adloop | Dimension name in Source | Definition |
Destination page | Destination page | Landing page (only for SEO & direct channels) |
Search engine | Search engine | Search engine used for the SEO query. |
On the Data Sources page, you can see quickly all the data sources you set-up and their status.
Data-sources are separated in 3 categories:
Data-sources : sources for which Adloop has an API connection - data is gathered automatically several times a day.
Custom sources : sources for which there is no API connection - external data is then imported by file droping, email or FTP.
Organic sources : sources for which there is no Advertising data to import.
We will explain here what is the purpose of every zone and what you can find in them:
.png)
Opens a pop-in with the available Data Sources connections.
See the dedicated pages to Ad Sources or Analytics Sources for more information on adding Data Sources.
The names and logos of the Data Sources you added to your Dataset .
You will find here the details of every Data Source you added, especially its number in the ad platform, its name but also the timezone and the currency.
We convert currencies when we import the data in the currency you chose for the Dataset. For more information, see the [[ Data Quality |Data-Quality]] page.
This zone is important to check the quantity and quality of the imported data.
For each Data Source, you will find:
History of the data in Adloop
Date and time of the last data import
A small graph with the imported data over the last 14 days
For more information about the frequency of the data import, see the [[ Data Quality |Data-Quality]] page.
With this switch button you can stop the data import for Data Source without deleted the imported history.
noteThis function is interesting if you stop a contract with a partner but you want to keep a coherent data history.
This function is interesting if you stop a contract with a partner but you want to keep a coherent data history.
Both controls enables you to change the parameters or to delete a Data Source .
Deleting a Data Source will delete all the data history.
Metric name in Adloop | Metric name in Source | Definition |
Ad Spend | All commissions | Potential cost. |
Revenue | Revenue on conversions | Total value of orders. |
Conversions | All conversions | Number of potential sales. |
Confirmed ad spend | Confirmed ad spend | Cost validated. |
Pending ad spend | Pending ad spend | Cost waiting. |
Dimension name in Adloop | Dimension name in Source | Definition |
Affiliate | Partner | Name of the affiliate |
Dimension name in Adloop
Dimension name in Source
Definition
Source
Source
Source that generated a visit on your site. This source is based on several parameters (referrer, campaign marker) with priority rules between each of them. Information within “visit” range (only 1 value per visit, duplicated on all its events)
Medium
Medium
Global family for campaign. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”.
Campaign Name
Campaign
All marketing campaigns, all categories combined, that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”.
Keyword
Keyword
Details of the keywords purchased for your SEA campaigns that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the ‘Source’ property contains the value “Sponsored links”.
Content
Content
The name of the content being displayed
Metric name in Adloop
Metric name in Source
Definition
Visits
Visits
A visit is defined as a set of event that occurred on your site (“onsite event) by the same visitor. If no event is measured during a defined period of time (usually 30 minutes), the visit ends.
Bounces
Bounces
Number of visits with less than 2 pages (0 or 1, regardless of the number of events).
Bounce rate
Bounce rate
Ratio between bounces and all visits.
Visitors
Visitors
Number of visitors (each people recognized mainly with a cookie and who has made at least 1 visit). These visitors are distinct of the period.
Page views
Page views
All the pages viewed during a visit.
Transactions
Transactions
Number of transaction confirmation events
Average session duration
Average session duration
Average time spent on apps sessions for the site.
Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Amount spent
The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.
Clicks
Clicks (all)
The number of clicks on your ads.
Impressions
Impressions
The number of times your ads were on screen.
Conversions
Website purchases
The number of purchase events tracked by the pixel on your website and attributed to your ads.
Revenue
Revenue
Number of purchases.
Videos completed
Video plays at 100%
The number of times your video was played at 100% of its length, including plays that skipped to this point.
Videos started
Video plays
The number of times your video starts to play. This is counted for each impression of a video, and excludes replays.
Reactions
Post reactions
The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Care, Haha, Wow, Sad or Angry.
Reach
Reach
The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.Attention! You may not see the same data between Adloop & Facebook because Facebook is counting the Reach per “unique people reached” and they are not sending out this information.
Comments
Post comments
The number of comments on your ads.
Shares
Post shares
The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
Engagement
Post Engagement
Post engagement includes all actions that people take involving your ads while they're running. Post engagements can include actions such as reacting to, commenting on or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link.
Engagement rate
Engagement rate
Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post.
Conversions post view
Omni-purchase
Refers to a conversion where the user has previously been delivered an impression but not clicked on it.
Revenue post view
Values omni-purchase\view
Number of purchases. (post-view).
Conversions post click
Omni-purchase
A conversion that occurs after a user has clicked on an ad.
Revenue post click
Values omni-purchase\click
Number of purchases. (post-click).
Views videos 25%
Video plays at 25%
The number of times your video was played at 25% of its length, including plays that skipped to this point.
Views videos 50%
Video plays at 50%
The number of times your video was played at 50% of its length, including plays that skipped to this point.
Views videos 75%
Video plays at 75%
The number of times your video was played at 75% of its length, including plays that skipped to this point.
Outbound clicks
Outbond clicks
The number of clicks on links that take people off Facebook-owned properties.
Thruplays
Thruplays
ThruPlay is an optimization and billing option for video ads in the video views objective. It measures completion for videos shorter than 15 seconds or videos played at least 15 seconds for longer videos.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign
The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Adgroup name
Ad set
The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Ad name
Ad
The name of the ad you're viewing in reporting.
Campaign ID
Campaign ID
The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Adgroup ID
Ad set ID
The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Ad ID
Ad ID
The unique ID of the ad you're viewing in reporting.
Account name
Account ID
The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
In order for Adloop to connect to your Rakuten Account and obtain the relevant data, we need you to create a specific report and give us the report's API url.
Dont' worry, we will guide you through the process !
Go to your Advertiser Dashboard
Go to the "Report" tab, click on "Choose Reports" and select "Revenue Report by Day"
Select the following columns:
Transaction Date
Publisher Name
Publisher ID
Number of Impressions
Number of Clicks
Total Commission
Number of Orders
Sales
Select the same timezone as your dataset, by clicking on the date picker.
Save your report
Click on "View Report" and select "Get API". This will give you an URL.
Copy the given URL and paste it in the field provided by Adloop.
That's it, well done !
Metric name in Adloop | Metric name in Source | Definition |
Sessions | Sessions | Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. |
Pages views | Page views | Pageviews is the total number of pages viewed. Repeated views of a single page are counted. |
New users | New users | The number of first-time users during the selected date range. about how Analytics calculates the number of users. |
Bounces | Bounces | Bounces is the number of single-page visits. |
Revenue | Revenue | The sum of revenue from purchases, subscriptions, and advertising |
Conversions | Conversions | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. |
Metrics | Custom metrics | Use custom metrics to collect and analyze data that isn’t automatically tracked. Learn more about . |
Goals | Goals | The number of conversions to the goal (Completions) |
Events | Events | Combination of Event Category and/or Event Action and/or Event Label |
Dimension name in Adloop | Dimension name in Source | Definition |
Source | Source | The sources which referred traffic. Includes sources identified via utm_source. |
Medium | Medium | The medium by which you acquired traffic (e.g., email, referral, organic search). Includes mediums identified via utm_medium. |
Campaign | Campaign | The names of your Google Ads campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your Campaign Manager 360 or Search Ads 360 campaigns if you have linked those Google Marketing Platform advertising accounts to Analytics. |
Keyword | Keyword | All keywords, both paid and unpaid, used by users to reach your site. |
Content | Ad Content | The first line of each Google Ads ad and the utm_content tags that were used in tagged campaigns. |
Other dimensions | Custom dimensions | Use custom dimensions to collect and analyze data that isn’t automatically tracked. Learn more about . |
It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Commission values
Commission is the term for the money paid to a Publisher for providing leads or sales on an Advertiser's Publisher program. Awin completes two payment runs each month, once at the start and one mid month.
Clicks
Total clicks
A click-though (also called click) occurs when a visitor clicks on a link or banner on a Publisher website and is taken to an Advertiser's site. It can also be used to describe the URL that a visitor goes to once they have clicked on a banner.
Impressions
Banner impressions
An impression is the measure of the amount of times a web page is loaded and a banner is displayed to the visitor. Everytime a banner is loaded the impressions count increases.
Revenue
Transaction values (Total)
A transaction is any entry on the Awin system that results in a pending, declined or accepted commission. This is any lead or sale, whether duplicate or not.
Conversions
Number of transactions (Total)
The number of sales divided by the number of clicks. This figure represents the percentage of people who go on to purchase after clicking on a publishers link.
Confirmed ad spend
Approved commission values
An approved commission will mean that the publisher has been rewarded the set financial amount for referring a sale.
Pending ad spend
Pending commission values
A pending commission is an publisher -referred transaction that has tracked within an advertiser account.
Confirmed conversions
Approved number of transactions
A transaction is any entry on the Awin system that results in a pending, declined or accepted commission. This is any lead or sale, whether duplicate or not.
Pending conversions
Pending number of transactions
A transaction is any entry on the Awin system that results in a pending, declined or accepted commission. This is any lead or sale, whether duplicate or not.
Confirmed revenue
Approved transaction value
The transaction is deemed as ‘approved’ because the advertiser approved the sale.
Pending revenue
Pending transaction value
The transaction is deemed as ‘pending’ until the advertiser approves the sale.
Dimension name in Adloop
Dimension name in Source
Definition
Affiliate
Affiliate
(also called Affiliate or Partner)A publisher has an online audience, whether that be the through a website or e-mail database.They act as a virtual sales force for advertisers and are rewarded commission when their online traffic click on banners, logos or text links and then make a purchase.Commission may also be achieved from other actions such as completion of an application form, or the booking of a test drive.
Affiliate ID
Affiliate ID
(also known as Publisher ID) The Awin Affiliate ID is a unique number that identifies the Publisher on the Network. It is used within all tracking links so that the Awin system knows which Publisher to assign a sale to. It also tracks any banner impressions as well as clicks referred from the Publisher's website.Example tracking link with the Publisher ID highlighted in red: http://www.awin1.com/awclick.php?mid=2194&id=45628
Metric name in Adloop | Metric name in Source | Definition |
Videos started [Post] Videos started | Video views | The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
15-second video views 15-second video views | 15-second video views | The number of times your Page's videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Videos completed [Post] Videos completed | Videos completed | The number of times your video was played at 100% of its length, including plays that skipped to this point. |
Impressions [Post] Impressions | Post impressions | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. |
Total reactions [Post] Total reactions | Likes and reactions | The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. |
Clicks [Post] Clicks | Post clicks | The number of times people clicked on anywhere in your posts without generating a story. |
Reach [Post] Reach | Reach | Organic reach is the number of people who had an unpaid post from your Page enter their screen. |
[Post] Reactions like | Like | Total "like" reactions of a post. |
[Post] Reactions love | Love | Total "love" reactions of a post. |
[Post] Reactions wow | Wow | Total "wow" reactions of a post. |
[Post] Reactions haha | Haha | Total "haha" reactions of a post. |
[Post] Reactions sorry | Sad | Total "sad" reactions of a post. |
[Post] Reactions angry | Angry | Total "angry" reactions of a post. |
Dimension name in Adloop | Dimension name in Source | Definition |
[post] Message | Post description | The description of the post. |
[post] Page name | Facebook Pages | The name of the Page |
[post] ID | post ID | The ID representing a Facebook Post. |
[post] Page ID | page ID | The ID representing a Facebook Page. |
[post] Date created | Date created | The date of the post wascreated. |
Metric name in Adloop | Metric name in Source | Definition |
Ad Spend | Cost | The overall cost of your ads or videos ads. |
Clicks | Clicks | The number of clicks driven by the ads. |
Impressions | Displays | The number of times your ads have been shown on a screen. |
Impression Share | Win Rate | The number of displays divided by the total number of display opportunities. |
Viewed Impressions | Viewed Impressions | The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second |
Conversions PC 30 | Sales | The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click. |
Revenue PC 30 | Revenue | The amount of money generated by the online sales. Attribution window: 30 days post-click. |
Conversions PV 24h | Sales | The number of completed e-commerce transactions or purchases. Attribution window: 24 hours post-view. |
Conversions PC 30 PV 24h | Sales | The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click+ 24 hours post-view. |
Conversions PC 1 | Sales | The number of completed e-commerce transactions or purchases. Attribution window: 1 day post-click. |
Conversions PC 7 | Sales | The number of completed e-commerce transactions or purchases. Attribution window: 7 days post-click. |
Revenue PV 24h | Revenue | The amount of money generated by the online sales. Attribution window: 24 hours post-click. |
Revenue PC 30 PV 24h | Revenue | The amount of money generated by the online sales. Attribution window: 30 days post-click + 24 hours post-view |
Revenue PC 1 | Revenue | The amount of money generated by the online sales. Attribution window: 1 day post-click. |
Revenue PC 7 | Revenue | The amount of money generated by the online sales. Attribution window: 7 days post-click. |
Dimension name in Adloop | Dimension name in Source | Definition |
Campaign name | Campaign | Name of the campaign. |
Campaign ID | Campaign ID | This is the unique ID associated with your campaign. |
It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Cost
Cost is the sum of your spend during this period.
Clicks
Clicks
When someone clicks your ad, it's counted here.
Impressions
Impressions
How many times your video thumbnails were shown to viewers. Includes only impressions on YouTube, not on external sites or apps.
Conversions
Conversions
"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column
Revenue
Conversions value
Conversion value (Conv. value) is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.
Videos completed
Videos views
Number of times your video have been played for at least 30s (or to its completion if it’s shorter) or someone has interacted with the video.
View through conversions
View-through conv.
View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window.
Engagements
Engagements
An engagement occurs when a consumer engages with an ad, for example viewing at least 10 seconds of or clicking on a video ad.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign
The name of the campaign.
Adgroup name
Ad group
The name of the Ad group.
Site
Site
Sites where your ads can appear.
Title
Title
The title of the video.
Ad ID
Ad ID
The unique identifier of an ad.
Campaign ID
Campaign ID
The unique identifier of a campaign.
Adgroup ID
Ad group ID
The unique identifier of an ad group.
Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Cost
Cost is the sum of your spend during this period.
Clicks
Clicks
When someone clicks your ad, it's counted here.
Impressions
Impressions
An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen.
Impression share
Impression share
Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive.
Conversions
Conversions
"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column.
Revenue
Revenue
This metric is in beta. Revenue is the total amount of income from all transactions that are attributed to clicks on this ad. Here is revenue in a formula: Revenue - Cost of goods sold = Gross profit
Dimension name in Adloop
Dimension name in Source
Definition
Product
Product title
The title of the advertised product.
Adgroup name
Ad group
The name of the adgroup.
Campaign name
Campaign
The name of the campaign.
Product ID
Product ID
The unique identifier of a product.
Adgroup ID
Ad group ID
The unique identifier of an ad group.
Campaign ID
Campaign ID
The unique identifier of a campaign.
Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Cost
Cost is the sum of your spend during this period.
Clicks
Clicks
When someone clicks your ad, it's counted here.
Impressions
Impressions
An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen.
Impression share
Content impression share
The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive.
Conversions
Conversions
"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column.
Revenue
Conversions value
Conversion value (Conv. value) is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.
Store visits
Conversions from store visits
Conversions that occur when a user visits an advertiser's retail store.
View through conversions
View through conversions
View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign
The name of the campaign.
Placement
Placement
Placements are locations where your ads can appear on YouTube or the Google Display Network. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.
Ad name
Ad
The name of the ad.
Site
Site
Where your ads can appear.
Campaign ID
Campaign ID
The unique identifier of a campaign.
Ad ID
Ad ID
The unique identifier of an ad.
Adgroup ID
Adgroup ID
The unique identifier of an ad group.
Metric name in Adloop | Metric name in Source | Definition |
Views | Views | The number of times that a video was viewed. In a playlist report, the metric indicates the number of times that a video was viewed in the context of a playlist. |
Comments | Comments | The number of times that users commented on a video. |
Likes | Likes | The number of times that users indicated that they liked a video by giving it a positive rating. |
Dislikes | Dislikes | The number of times that users indicated that they disliked a video by giving it a negative rating. |
Shares | Shares | The number of times that users shared a video through the Share button. |
Subscribed | Subscribed | The number of times that users subscribed to a channel. |
Unsubscribed | Unsubscribed | The number of times that users unsubscribed from a channel. |
Dimension name in Adloop | Dimension name in Source | Definition |
Video ID | Video ID | The ID of a YouTube video. |
Playlist ID | Playlist ID | The ID of a YouTube playlist. |
Channel ID | Channel ID | The ID for a YouTube channel. |
Metric name in Adloop | Metric name in Source | Definition |
Impressions [Account] Impressions | Impressions | Total number of times this profile has been seen within the specified period |
Reach [Account] Reach | Instagram reach | The number of unique accounts that saw any of your posts or stories at least once. Reach is different from impressions, which may include multiple views of your posts by the same account. This metric is estimated. |
Total followers [Account] Total followers | Instagram followers | The number of accounts that started following your Instagram account. |
[Account] New followers | New Instagram followers | The number of new accounts that started following your Instagram account. |
[Account] Phone call clicks | Phone call clicks | Total number of taps on the call link in this profile within the specified period |
[Account] Profile views | Instagram profile visits | The number of times your Instagram profile was visited. |
[Account] Clicks | Clicks | Total number of taps on the website link in this profile within the specified period |
[Account] Text message clicks | Text message clicks | Total number of taps on the text message link in this profile within the specified period |
[Account] Email contacts | Email contacts | Total number of taps on the email link in this profile within the specified period |
[Account] Get directions clicks | Get directions clicks | Total number of taps on the directions link in this profile within the specified period |
Dimension name in Adloop | Dimension name in Source | Definition |
Name [Account] Name | Username | Profile's username |
[Account] ID | id | ID of the account |
[Account] Instagram ID | Instagram id | Instagram ID of the account |
Metric name in Adloop | Metric name in Source | Definition |
Ad Spend | Media cost | Media cost is the raw cost for impressions purchased from an exchange. |
Clicks | Clicks | The number of times that users clicked on a creative during the specified date range. A click is recorded even if the user does not actually reach the landing page. For example, if a user clicks on an ad, then closes the browser before the landing page loads, a click is still recorded. |
Impressions | Impressions | The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range. |
Conversions | Conversions | The number of times that users took a desired action during the reporting period, after seeing or clicking on an ad. |
Revenue | Conversions revenue | The total amount of revenue attributed to all conversions in the reporting period, including both click-through and view-through conversions. |
View through conversions | View through conversions | Conversions that are attributed to an ad that was displayed but not clicked on. |
Dimension name in Adloop | Dimension name in Source | Definition |
Ad | Ad | A commercial message that's delivered to a user. In Campaign Manager 360, an ad generally contains one or more creatives and is where you set the run dates and targeting criteria. To run, an ad must be assigned to a placement. |
Placement | Placement | All locations where your ads can appear based on targeting settings. A placement can be a website, webpage, mobile app, video content, or an individual ad unit. |
Site | Site | A representation in your Campaign Manager 360 account of a website, part of a website, or group of websites from which an advertiser or agency has purchased ad space. Each Campaign Manager 360 site is associated with a site in Site Directory. |
Campaign name | Campaign | Associated with an advertiser, a campaign is a basic framework for managing your advertising. |
Campaign ID | Campaign ID | The ID associated with a campaign. |
Site ID | Site ID | The ID associated with CM |
Placement ID | Placement ID | The ID associated with a placement. |
Ad ID | Ad ID | The ID associated with an ad. |
Ad Creative | Creative | The media package that's delivered to users to convey your advertising message. Generally, each creative consists of at least one asset , such as an image file, as well as additional information, such as a name for the creative. For rich media creatives, assets can include HTML files and files of other types. Typically, these creatives also include a backup image file that can be delivered to browsers that can't load the rich media content. |
Ad Creative ID | Creative ID | The ID associated with a creative. |
It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Metric name in Adloop
Metric name in Source
Definition
Ad spend
Spend
The total amount you’ve spent during the reporting time period
Clicks
Pin clicks
The total number of times people tap on a Pin or ad that leads them to a destination on or off of Pinterest.
Engagement
Engagements
The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes.
Conversions
Conversions
Number of checkouts stemming from your Pins and ads.
Revenue
Revenue
The total value influenced by your pins & ads. This metric may include modeled conversions.
Videos completed
Videos completed
The number of times your video Pins reached 95% of their lenght or greater. Includes skipping ahead to this point.
Videos started
Videos completed
Any 2-seconds continuous playback of your video Pins while 50% in view
Impressions
Impressions
The number of times your Pins or ads were on screen
Conversions post click
Conversions post click
Number of checkouts stemming from your Pins and ads (post-click).
Conversions post view
Conversions post view
Number of checkouts stemming from your Pins and ads (post-view).
Revenue post click
Revenue post click
The total value influenced by your Pins & ads. This metric may include modeled conversions (post-click).
Revenue post view
Revenue post view
The total value influenced by your Pins & ads. This metric may include modeled conversions. (post-view).
Video views 75%
Played to 75%
The number of times your video was viewed to 75% of its length.
Video views 50%
Played to 50%
The number of times your video was viewed to 50% of its length.
Video views 25%
Played to 25%
The number of times your video was viewed to 25% of its length.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign name
Ad group name
Ad group name
Ad name
Adveriser name
Account ID
Account ID
Campaign ID
Campaign ID
Ad group ID
Ad Group ID
Ad ID
Pin Promotion ID
Metric name in Adloop
Source name in Adloop
Definition
Ad Spend
Cost
Cost is the total of your spend during this period.
Clicks
Clicks
When someone clicks your ad, it's counted here. Click: Definition This metric is accredited by the Media Rating Council (MRC) in desktop and mobile environments for the Search and Display Networks. MRC accreditation standards
Impression
Impr.
An impression is counted each time your ad is served on Google's ad networks, such as on Google.com, YouTube or other publisher websites and apps. Impressions help you understand how often your ad is being seen.
Impression share
Search impr. share
"Search impression share" is the impressions that you’ve received on the Search Network divided by the estimated number of impressions that you were eligible to receive.Eligibility is based on your current ads' targeting settings, approval statuses, bids and quality. Impression share data is updated daily.
Conversions
Conversions
"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views).The conversion settings “Include in ‘Conversions’” and “Count” affect the number you see here.
Revenue
Conv. value
Conversion value is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.
Store visits
Shop visits
Store visits is the number of visits to your physical shops after ad interactions, such as text ad clicks or video ad views.
View through conversions
View-through conv.
View-through conversions are conversions that are recorded when users view (but don’t interact with) an ad and then convert later. These conversions are counted based on a period of time called a view-through conversion window.This metric automatically excludes conversions from people who have also interacted with any of your other ads.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign
The name of the campaign.
Adgroup name
Ad groups
The name of the ad group.
Keyword
Keywords
The keyword that was matched to a search.
Match Type
Matchtype
The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can be considered for the auction.
Campaign labels
Campaign label
“Labels” that are created and assigned to campaigns.
Adgroup label
Ad group label
“Labels” that are created and assigned to ad groups.
Ad ID
Ad ID
The unique identifier of an ad.
Campaign ID
Campaign ID
The unique identifier of a campaign.
Adgroup ID
Ad group ID
The unique identifier of an ad group.
Network
Network
The Google Search Network is a group of search-related websites and apps where your ads can appear.
Metric name in Adloop
Metric name in Source
Definition
Raw clicks
Raw clicks
Raw clicks
Unique clicks
Unique clicks
Unique clicks
Approved transactions
Approved transactions
Transactions that are approved.
Disapproved transactions
Disapproved transactions
Transactions that are disapproved.
Open transactions
Open transactions
Transactions that are open
Revenue transactions
Revenue transactions
Transaction revenue.
Dimension name in Adloop
Dimension name in Source
Definition
Affiliate name
Affiliate name
Your Daisycon affiliate name
Affiliate ID
Affiliate ID
Your Daisycon affiliate ID
Program name
Program name
Your Daisycon program name
Program ID
Program ID
Your Daisycon program ID
Account ID
Account ID
Your Daisycon Advertiser ID
Account name
Account name
Your Daisycon Advertiser name
Advertiser ID
Advertiser ID
Daisycon Ads advertiser ID
Metric name in Adloop | Metric name in Source | Definition |
Ad spend | Ad spend | The net commissions earned by a publisher after adjustments such as cancellation and returns |
Clicks | Clicks | When a website user clicks on a link on a publisher site and is taken to an advertiser's site. |
Conversions | Conversions | The number of orders. |
Impressions | Impressions | An impression is a single instance of a link shown to a user. |
Revenue | Revenue | Total value of orders. |
Dimension name in Adloop | Dimension name in Source | Definition |
Affiliate | Affiliate |
Affiliate ID | Affiliate ID |
Metric name in Adloop | Metric name in Source | Definition |
Ad spend | Campaign cost | Total campaign costs. |
Clicks | Clicks | The total number of clicks without clicks originating from click bots. |
Conversions | All conversion | Number of conversions. |
Impressions | Impressions | The number of delivered ad impressions. |
Revenue | Conversion value | Amount of conversions value. |
Dimension name in Adloop | Dimension name in Source | Definition |
Campaign name | Campaign name | Name of the campaign. |
Metric name in Adloop | Metric name in Source | Definition |
Ad spend | Amount spent | Spend based on delivery. |
App installs | App Installs | Number of times your app was installed. |
Clicks | Swipes | The total number of times a user has clicked on an ad in your app or website. |
Conversions | Conversion Purchases | The total number of purchases made in your app or website. |
Conversions post click | Conversions post click | The total number of purchases made in your app or website (post-click). |
Conversions post view | Conversions post view | The total number of purchases made in your app or website (post-view). |
Impressions | Total Impressions | The sum of paid impressions and earned impressions (paid impressions + earned impressions). |
Revenue | Conversion Purchases Value | The total value of purchases made in your app or website. |
Revenue post click | Revenue post click | The total value of purchases made in your app or website (post-click). |
Revenue post view | Revenue post view | The total value of purchases made in your app or website (post-view). |
Saves | Camera Save | The total number of saves made in your app or website |
Shares | Camera Shares | The total number of times a Snapchatter has shared in your app or website |
Videos completed | Video completions | Number of times your Top Snap was viewed to 97%. |
Videos started | Total video views | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap. |
Reach | Total Reach | The number of unique Snapchatters who viewed your ad, either by receiving a paid or earned impression. Attention! You may not see the same data between Adloop & Snapchat because Snapchat is counting the Reach per “unique Snapchatters” and they are not sending out this information. |
Video view 25% | Video Plays at 25% | Number of times your Top Snap was viewed to 25%. |
Video view 50% | Video Plays at 50% | Number of times your Top Snap was viewed to 50%. |
Video view 75% | Video Plays at 75% | Number of times your Top Snap was viewed to 75%. |
Dimension name in Adloop | Dimension name in Source | Definition |
Account ID | Ad Account ID | Unique identifier for the ad account |
Ad | Ad | Name of the ad |
Adgroup ID | Ad set ID | Unique identifier for ad squad |
Adgroup name | Ad set | Name of the ad set |
Ad ID | Ad ID | Unique identifier for ad |
Campaign ID | Campaign ID | Unique identifier for campaign |
Campaign name | Campaign name | Name of the campaign |
Campaign objective |
Metric name in Adloop | Metric name in Source | Definition |
Ad Spend | Ad Spend | Potential cost. |
Clicks | Clicks | Total number of clicks. |
Impressions | Impressions | Total number of displays. |
Conversions | Conversions | Number of potential sales. |
Ad spend confirmed | Ad spend confirmed | Cost validated. |
Ad spend pending | Ad spend pending | Cost waiting. |
Confirmed Clicks | Confirmed Clicks | Number of validated clicks. |
Confirmed Impressions | Confirmed Impressions | Number of validated displays. |
Confirmed Conversions | Confirmed Conversions | Number of validated sales. |
Pending Conversions | Pending Conversions | Number of sales in "waiting" status. |
Dimension name in Adloop | Dimension name in Source | Definition |
Affiliate | Publisher name |
Affiliate ID | Publisher ID |
Campaign name |
Campaign ID |
Metric name in Adloop | Metric name in Source | Definition |
Ad Spend | Total Cost | Total Cost of the campaign. |
Clicks | Clicks | Volume of clicks. |
Impressions | Impressions | Volume of impressions. |
Conversions | Conversions | Volume of conversions. |
Revenue | Gross revenue | Total value of conversions (gross revenue). |
Videos started | Videos started | Number of times a video was started |
Videos completed | Videos completed | Number of times a video was fully watched (100%) |
Post-view conversions | Post-view conversions | Volume of conversions measured after an ad was viewed. |
Post-clicks conversions | Post-click conversions | Volume of conversions measured after an ad was clicked. |
Viewable impressions | Viewable impressions | Volume of impressions that appeared at least 50% on screen for more than one second. |
Media cost | Media cost | Cost linked to the media diffusion. |
Media budget | Media budget | Total budget set for the campaign. |
Video views 25% | Video views first quartile | Number of times a video was watched until the first quartile |
Video views 50% | Video views midpoint | Number of times a video was watched until the midpoint |
Video views 75% | Video views third quartile | Number of times a video was watched until the third quartile |
Dimension name in Adloop | Dimension name in Source | Definition |
Display Campaign | Campaign | Name of the campaign. |
Placement Display | Report Domain | Name of the placement. |
Display Ad | Size | Size of the creative. |
Display Site | Site | Name of the site. |
Display Creative | Creative | Name of the creative. |
Campaign ID | Campaign ID | ID of the campaign. |
Advertiser ID | Advertiser ID | ID of the advertiser. |
Advertiser | Advertiser | Name of the advertiser. |
Agency ID | Agency ID | ID of the agency. |
Site ID | Site ID | ID of the site. |
Creative ID | Creative ID | ID of the creative. |
Media Plan ID | Media Plan ID | ID of the media plan. |
Media Plan | Media Plan | Media plan is the first step, after which user can add campaigns within that media plan. |
Metric name in Adloop | Metric name Source | Definition |
Ad Spend | Spent | Amount you spent on ads impressions or interactions |
Clicks | Clicks | Total chargeable clicks based on your campaign’s objective |
Impressions | Impressions | The number of times people were shown your ad. |
Conversions | External website conversions | Total number of times people took a desired action after clicking on or seeing your ad. When conversions can’t be attributed to individual members, group-level attribution or estimation may be used. |
Revenue | Conversion value | Value of the conversions based on rules defined by the advertiser. |
Videos completed | Completions | Number of times your video was watched to 97-100% of its length, including watches that skipped to this point if the ad was served on LinkedIn (versus on Audience Network). |
Videos started | Video starts | 2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first |
Opened mails | Opens | Number of times your Sponsored Messaging ad was opened |
Sent mails | Sends | Number of times your Sponsored Messaging ad was sent |
Shares | Shares | Number of times your ads were shared |
Comments | Comments | Number of comments your ads received |
Reactions | Reactions | Number of positive reactions your ads received |
Follows | Follows | Number of additional clicks to follow your LinkedIn Page |
Views videos 25% | Views videos 25% | Number of times your video was watched at 25% of its length, including watches that skipped to this point |
Views videos 50% | Views videos 50% | Number of times your video was watched at 50% of its length, including watches that skipped to this point |
Views videos 75% | Views videos 75% | Number of times your video was watched at 75% of its length, including watches that skipped to this point |
Dimension name in Adloop | Dimension name in Source | Definition |
Ad | Ads | Title of the ad |
Campaign name | Campaign | The name of a campaign. |
Ad ID | Ad ID | Is the unique identifier for your ad. |
Ad type | Ad type | Type of your ad. |
Campaign ID | Campaign ID | A unique numerical identifier for an ad campaign. |
Campaign group name | Campaign Group | The name of a campaign group. |
Campaign group ID | Campaign Group ID | A unique numerical identifier for an ad campaign group. |
Metric name in Adloop | Metric name in Source | Definition |
Impressions | Impressions | The total amount of impressions |
Engagements | Engagements | The total amount of engagements |
Clicks | Pin clicks | The number of clicks on your Pins |
Outbound clicks | Outbound clicks | The number of clicks on links that take people off Pinterest-owned properties |
Saves | Saves | The total amount of saves |
Followers | Followers | The amount of followers the account has |
Reach | Profile reach | The amount of reach the account has, matches "monthly unique viewers" in the Pinterest UI |
Dimension name in Adloop | Dimension name in Source | Definition |
Profile ID | Profile ID | The unique identifier of the profile |
Username | Username | The username of the profile |
Description | Description | The description of the profile |
Type | Type | The profile type |
Metric name in Adloop | Metric name in Source | Definition |
Impressions [Post] Impressions | Impressions | Total number of impressions of the media object |
Reach [Post] Reach | Reach |
Total reactions [Post] Total reactions | Likes and reactions | The number of likes on your post. |
Comments [Post] Comments | Comments | The number of comments on your post. |
Saved Post] Saved | Unique saves | Total number of unique accounts that have saved the media object |
Videos completed [Post] Videos completed | Video views | Total number of times the video has been seen. Returns 0 for videos in carousel albums |
Engagement [Post] Engagement | Engagement | Total number of likes and comments on the media object |
[Post] Replies | Story Replies | Total number of replies to the story |
[Post] Taps forward | Story Taps forward | Total number of taps to see this story's next photo or video |
[Post] Taps back | Story Taps back | Total number of taps to see this story's previous photo or video |
Dimension name in Adloop | Dimension name in Source | Definition |
Description [Post] Description | Caption | Caption of the post |
Format [Post] Format | Type | Type of the media object. |
Placement [Post] Placement | Media product type | Surface where the media is published. Can be AD, FEED, IGTV, or STORY |
[Post] ID | id | Graph ID of the media object |
[Post] Instagram ID | Instagram id | Profile's Instagram ID |
[Post] Permalink | Permalink | URL of the post on Instagram |
[Post] Account name | Username | Profile's username |
[Post] Date created | Timestamp | Date and time media was added |
It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Adloop connects to Data Sources set up in a Dataset to import the required Dimensions and Metrics .
We guarantee to keep the APIs active and up to date with Platform recommendations. However, the rights to connect to the Data Sources and the quality of the source data depend exclusively on the Platforms themselves and the validity of the access rights.
Adloop connects to the Platforms every 3 hours to retrieve the freshest data.
It is important to be aware that the data retrieved during the day is far from exhaustive because the processes are ongoing. They can change from one minute to the next.
The Platforms perform many consolidation and control operations to communicate complete data as soon as possible. However, sometimes technical incidents or slowdowns have affected the ongoing processes.
To be sure of the quality of the imported data, Adloop performs a data quality control on D+1 , D+3 and finally D+7 . This means that the data may change slightly over a period of 7 days.
Rest assured, these changes are usually minor: a few impressions, a few cents .... Nothing that affects past analysis.
To standardize currencies in Adloop, we perform conversions from the Data Source currency to the currency chosen for the Dataset on import.
Our source for conversion rates is , the world's leading expert on the matter.
Since we perform conversions on a daily basis, we are dependent on changes in exchange rates. As a result, the currency metrics you see in Adloop may differ from the amounts offered in some platforms (for example, for billing).
The number of who saw your post at least once. Reach is different from , which may include multiple views of your post by the same people. This metric is .
Metric name in Adloop
Metric name in Source
Definition
Ad spend
Spend
The total amount you've spent so far.
App installs
App purchases
The number of app purchases attributed to your ads by Twitter.
Clicks
Clicks
Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks.
Conversions
Purchases
Total number of purchases. The sum of post view, post engagement, and assisted purchases for both your website and mobile app.
Conversions post view
Purchases - post view
Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks.
Engagement
Tweet engagements
Total interactions with your Tweet, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you're not billed for.
Follows
Follows
Total number of followers generated from your Tweet, including earned. If you're running a followers campaign, this number also reflects follows from other locations, including Who to follow. You only pay the first time someone follows you.
Impressions
Impressions
The number of times your ad is shown to users, including earned.
Reactions
Reactions
Reactions enables users to allocate a quick emoji response to any message within a thread.
Replies
Replies
The number of people that responded to your Tweet by clicking the reply button.
Retweet
Retweets
The number of people that Retweeted your ad by clicking the Retweet button.
Revenue
Revenue
The total sale amount of the purchase.
Revenue post view
Purchases - view - sale amount
Number of conversions of type PURCHASE and the corresponding sale amount and order quantity
Videos completed
Video completions
The number of people who watched 100% of the video, regardless of how much of the video player is in view. You're not billed for these.
Videos started
Video starts
The number of people who started the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 25%
Video played 25%
The number of people who watched 25% of the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 50%
Video played 50%
The number of people who watched 50% of the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 75%
Video played 75%
The number of people who watched 75% of the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 3s
Videos 3s views
Total number of views where at least 3 seconds were played while 100% in view
Views videos 6s
Videos 6s views
Total number of views where at least 6 seconds of the video was viewed
Views videos 15s
Videos 15s views
Total number of views where at least 15 seconds of the video or for 95% of the total duration was viewed
Dimension name in Adloop
Dimension name in Source
Definition
Adgroup ID
Ad Group ID
The unique ID for each ad group.
Adgroup name
Ad Group name
The name of your ad group.
Ad ID
Ads
The unique ID for each ad.
Campaign ID
Campaign ID
The unique ID for each campaign.
Campaign name
Campaign name
The name of your campaign.
Campaign objective
Objective
The objective you selected for your campaign. All ad groups in a campaign will have the same objective. Your objective reflects the marketing result you want.
Creative type
Tweets, In-stream videos, Other
The breakdown can be accessed under the “Ads” tab.
Metric name in Adloop
Metric name in Source
Definition
Impressions
Impressions
The total number of times a tweet is shown to users, including earned.
Retweets
Retweets
A count of how many times the Tweet has been Retweeted
Likes
Likes
The total number of people who liked a tweet by clicking the heart button.
Replies
Replies
A count of how many times the Tweet has been replied to.
Engagements
Engagement
A count of the number of times a user has interacted with the Tweet.
Clicks
Clicks
The total number of clicks on linked URLs.
Profile clicks
Profile clicks
The total number of clicks on the profile.
Videos started
Videos started
The total number of videos started.
Videos completes
Videos completed
The total number of videos completed.
Videos viewed 25%
Videos viewed 25%
The number of videos viewed to 25%.
Videos viewed 50%
Videos viewed 50%
The number of videos viewed to 50%.
Videos viewed 75%
Videos viewed 75%
The number of videos viewed to 75%.
Dimension name in Adloop
Dimension name in Source
Definition
Account ID
Account ID
Unique identifier of an account
Account name
Account name
The name of the account.
Metric name in Adloop
Metric name in Source
Definition
Likes
Likes
Number of likes of the video
Comments
Comments
Number of comments made to the video
Shares
Shares
Number of shares of the video
Videos views
Video Views
The number of times someone started playing your video. Replays will not be counted.
Dimension name in Adloop
Dimension name in Source
Definition
ID
ID
Unique identifier for the TikTok video.
Metric name in Adloop
Metric name in Source
Definition
Followers
Followers
Number of followers of the TikTok creator account
Likes
Likes
Number of likes of the video
Comments
Comments
Number of comments made to the video
Shares
Shares
Number of shares of the video
Videos views
Video Views
The number of times someone started playing your video. Replays will not be counted.
Engagement
Engagement
Number of likes and comments and shares combined.
Date
Date
Time when this video is created
Views videos 25%
Views videos 25%
The number of times your video was played at 25% of its duration. Replays will not be counted.
Views videos 50%
Views videos 50%
The number of times your video was played at 50% of its duration. Replays will not be counted.
Views videos 75%
Views videos 75%
The number of times your video was played at 75% of its duration. Replays will not be counted.
Dimension name in Adloop
Dimension name in Source
Definition
Creator ID
Creator ID
TikTok creator ID
Creator name
Creator name
Name displayed in the creator's profile.
Metric name in Adloop
Metric name in Source
Definition
Ad spend
Spend
The total amount spent in this campaign
Completion
Completes
The number of ads served that was played to the end
Clicks
Clicks
The number of impressions in which your ad was clicked (#)
First quartiles
First quartiles
The number of users who listened or viewed 25% of the ad's total length
CTR
CTR
The percentage of ads that were clicked
Frequency
Frequency
The average number of times each person heard or viewed your ad
Midpoints
Midpoints
The number of users for which the ad played to the midpoint of the ads total length
Impressions
Impressions
The number of times an ad has been served
Off Impressions
Off Spotify Impressions
The number of ads served off of Spotify
Paid listens
Paid listens frequency
The number of listens for a CPCL campaign where a user did NOT skip the ad
Skips
Skips
The number of times a user skips an ad
Starts
Starts
The number of times a user starts hearing/viewing your ad (
Third quartiles
Third quartiles
The number of users who listened or viewed 75% of the ad's total length
Dimension name in Adloop
Dimension name in Source
Definition
Ad
Ad
Name of the ad.
Adset
Adset
The unique identifier of an ad.
Campaign
Campaign
Name of the campaign.
Metric name in Adloop
Metric name in Source
Definition
Ad spend
Total Cost
The estimated total amount of money you've spent on your campaign, ad group, or ad during its schedule.
App install
App install
The number of app install events that are attributed to your ads.
Clicks
Clicks
The number of clicks on your ads.
Comments
Paid comments
The number of comments your video creative received within 1 day of a user seeing a paid ad.
Conversions
Conversions
The number of times your ad achieved an outcome based on the objective and settings you selected.
Follows
Paid Followers
The number of new followers that were gained within 1 day of a user seeing a paid ad. This metric is only for Spark Ads.
Impressions
Impressions
The number of times your ads were on screen.
In app purchase
Purchase
The number of unique purchase events that are attributed to your ads.
Likes
Paid Likes
The number of likes your video creative received within 1 day of a user seeing a paid ad.
Revenue in app purchase
Total purchase value
The total value returned from all purchase events.
Shares
Paid shares
The number of times your video creative was shared within 1 day of a user seeing a paid ad.
Videos completed
Video views at 100%
The number of times your video was played at 100% of its duration. Replays will not be counted.
Videos started
Video Views
The number of times someone started playing your video. Replays will not be counted.
Dimension name in Adloop
Dimension name in Source
Definition
Adgroup ID
Adgroup ID
The unique identifier of an ad group.
Adgroup name
Ad Group Name
The name of an ad group.
Ad ID
Ad ID
The unique identifier of an ad.
Ad name
Ad name
The name given to an ad.
Campaign ID
Campaign ID
The unique identifier of a campaign.
Campaign name
Campaign name
The name of the campaign.
Metric name in Adloop
Metric name in Source
Definition
Impressions [Account] Impressions
(Organic) Impressions
The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.
Videos started [Account] Videos started
Organic) Video views
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Subscribed [Account] Subscribed
New page fans
The number of new people who have liked your Page.
Unsubscribed [Account] Unsubscribed
Removed page fans
Unlikes of your Page.
Total reactions [Account] Total reactions
Total page actions\post reactions
Daily total post reactions of a page by type.
Total engagements [Account] Total engagements
Total page engagements
The number of times people have engaged with your posts through reactions, comments, shares and more.
Reach [Account] Reach
Facebook page reach
The number of your fans who saw any posts on Facebook on a given day.
[Account] Total followers
Page likes
People who have liked your Page.
[Account] Engaged users
Page engaged user
The number of people who engaged with your Page. Engagement includes any click.
[Account] Impressions (posts)
Organic page post impressions
The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.
[Account] Reactions like
Page action,post reactions - Like
Daily total post "like" reactions of a page.
[Account] Reactions love
Page action,post reactions - Love
Daily total post "love" reactions of a page.
[Account] Reactions wow
Page action,post reactions - Wow
Daily total post "wow" reactions of a page.
[Account] Reactions haha
Page action,post reactions - Haha
Daily total post "haha" reactions of a page.
[Account] Reactions sorry
Page action,post reactions - Sorry
Daily total post "sorry" reactions of a page.
[Account] Reactions angry
Page action,post reactions - Anger
Daily total post "angry" reactions of a page.
[Account] Clicks
Page consumption
The number of times people clicked on any of your content.
Dimension name in Adloop
Dimension name in Source
Definition
Name [Account] Name
Page name
The name of the Page
[Account] ID
Page ID
The ID representing a Facebook Page.
Metric name in Adloop
Metric name in Source
Definition
Display Campaign
Campaign Name
Display Placement
Ad Group Name
Display Ad
Ad Name
Display Creative
Media Name
Campaign ID
Campaign ID
Ad ID
Ad ID
Ad Group ID
Ad group ID
Account ID
Account ID
Account
Account Name
Creative ID
Media ID
Dimension name in Adloop
Dimension name in Source
Definition
Ad Spend
Cost
Clicks
Clicks
Impressions
Impressions
Conversions
Conversions
Revenue
Conv. Value
Impression Share
Impression Share
Videos completed
100% video views
Videos started
Video views
View-through conversions
View-through conversions
Viewable impressions
Viewable impressions
Video views 25%
25% video views
Video views 50%
50% video views
Video views 75%
75% video views
Metric name in Adloop
Metric name in Source
Definition
Ad spend
Total commission
The Total Commission (Publisher + TradeDoubler).
Clicks
Clicks
Number of clicks.
Conversions
Sales
Number of sales.
Impressions
Impressions
Number of impressions.
Revenue
Total Order value
Amount of order value.
Dimension name in Adloop
Dimension name in Source
Definition
Affiliate
Affiliate
Publisher name
Affiliate ID
Affiliate ID
Publisher ID
Affiliate type
Affiliate type
Publisher type
