Metric name in Adloop
Metric name in Source
Definition
Ad spend
Spend
The total amount you've spent so far.
App installs
App purchases
The number of app purchases attributed to your ads by Twitter.
Clicks
Clicks
Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks.
Conversions
Purchases
Total number of purchases. The sum of post view, post engagement, and assisted purchases for both your website and mobile app.
Conversions post view
Purchases - post view
Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks.
Engagement
Tweet engagements
Total interactions with your Tweet, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you're not billed for.
Follows
Follows
Total number of followers generated from your Tweet, including earned. If you're running a followers campaign, this number also reflects follows from other locations, including Who to follow. You only pay the first time someone follows you.
Impressions
Impressions
The number of times your ad is shown to users, including earned.
Reactions
Reactions
Reactions enables users to allocate a quick emoji response to any message within a thread.
Replies
Replies
The number of people that responded to your Tweet by clicking the reply button.
Retweet
Retweets
The number of people that Retweeted your ad by clicking the Retweet button.
Revenue
Revenue
The total sale amount of the purchase.
Revenue post view
Purchases - view - sale amount
Number of conversions of type PURCHASE and the corresponding sale amount and order quantity
Videos completed
Video completions
The number of people who watched 100% of the video, regardless of how much of the video player is in view. You're not billed for these.
Videos started
Video starts
The number of people who started the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 25%
Video played 25%
The number of people who watched 25% of the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 50%
Video played 50%
The number of people who watched 50% of the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 75%
Video played 75%
The number of people who watched 75% of the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 3s
Videos 3s views
Total number of views where at least 3 seconds were played while 100% in view
Views videos 6s
Videos 6s views
Total number of views where at least 6 seconds of the video was viewed
Views videos 15s
Videos 15s views
Total number of views where at least 15 seconds of the video or for 95% of the total duration was viewed
Dimension name in Adloop
Dimension name in Source
Definition
Adgroup ID
Ad Group ID
The unique ID for each ad group.
Adgroup name
Ad Group name
The name of your ad group.
Ad ID
Ads
The unique ID for each ad.
Campaign ID
Campaign ID
The unique ID for each campaign.
Campaign name
Campaign name
The name of your campaign.
Campaign objective
Objective
The objective you selected for your campaign. All ad groups in a campaign will have the same objective. Your objective reflects the marketing result you want.
Creative type
Tweets, In-stream videos, Other
The breakdown can be accessed under the “Ads” tab.