Level in which I put the URL templates

Ad level

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL `&loopcd=SMp

Shoud I use both adlcoid & utm_content ?

No, just chose one parameter and keep it consistent for all Pinterest Campaigns for now and the future

Level in which I put the URL templates

Ad level

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

TikTok Ads does not allow dynamic tracking templates .But, you can still use our native matching function . To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content. If you want automatic matching within Adloop, you can manually enter the ad ID as follows:Just add the following string at the end of the destination URL &loopcd=SMk|\{\{put the Ad ID here\}\}. It should look like this: &loopcd=SMk|123456. If Adloop is the only tracking template: ?loopcd=SMk|\{\{put the Ad ID here\}\}. It should look like this: ?loopcd=SMk|123456. If you opt for the utm_content , use this value : &utm_content=SMk|\{\{put the Ad ID here\}\}. It should look like this: &utm_content=SMk|123456

Shoud I use both adlcoid & utm_content ?

No, just chose one parameter and keep it consistent.

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

LinkedIn Ads does not allow dynamic tracking templates , so if you want automatic attribution matching, the Ad ID number must be hard coded in the URL parameters.You can use our native matching function . To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.

Shoud I use both loopcd & utm_content ?

No, choose only one of those and stick to it.

Level in which I put the URL templates

Ad level (all existing active Ads + new Ads) Instructions to be integrated in the trafficking process

Where is it located ?

• Go to the edit window of the Facebook Ad

• Go to the Website URL field

• Edit the destination URL to include the URL parameter

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL &loopcd=SMf|{{ad.id}} &loopcd=SMf|{{ad.id}}|{{placement}}. If Adloop is the only tracking parameter: ?loopcd=SMf|{{ad.id}} ?loopcd=SMf|{{ad.id}}|{{placement}}. If you opt for the utm_content , use this value : &utm_content=SMf|{{ad.id}}&utm_content=SMf|{{ad.id}}|{{placement}}

Shoud I use both adlcoid & utm_content ?

No, just chose one parameter and keep it consistent for all Facebook Ads Campaigns for now and the future