Metric name in Adloop
Metric name in Source
Definition
Ad spend
Total Cost
The estimated total amount of money you've spent on your campaign, ad group, or ad during its schedule.
App install
App install
The number of app install events that are attributed to your ads.
Clicks
Clicks
The number of clicks on your ads.
Comments
Paid comments
The number of comments your video creative received within 1 day of a user seeing a paid ad.
Conversions
Conversions
The number of times your ad achieved an outcome based on the objective and settings you selected.
Follows
Paid Followers
The number of new followers that were gained within 1 day of a user seeing a paid ad. This metric is only for Spark Ads.
Impressions
Impressions
The number of times your ads were on screen.
In app purchase
Purchase
The number of unique purchase events that are attributed to your ads.
Likes
Paid Likes
The number of likes your video creative received within 1 day of a user seeing a paid ad.
Revenue in app purchase
Total purchase value
The total value returned from all purchase events.
Shares
Paid shares
The number of times your video creative was shared within 1 day of a user seeing a paid ad.
Videos completed
Video views at 100%
The number of times your video was played at 100% of its duration. Replays will not be counted.
Videos started
Video Views
The number of times someone started playing your video. Replays will not be counted.
Dimension name in Adloop
Dimension name in Source
Definition
Adgroup ID
Adgroup ID
The unique identifier of an ad group.
Adgroup name
Ad Group Name
The name of an ad group.
Ad ID
Ad ID
The unique identifier of an ad.
Ad name
Ad name
The name given to an ad.
Campaign ID
Campaign ID
The unique identifier of a campaign.
Campaign name
Campaign name
The name of the campaign.