Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Ad Spend
Potential cost.
Clicks
Clicks
Total number of clicks.
Impressions
Impressions
Total number of displays.
Conversions
Conversions
Number of potential sales.
Ad spend confirmed
Ad spend confirmed
Cost validated.
Ad spend pending
Ad spend pending
Cost waiting.
Confirmed Clicks
Confirmed Clicks
Number of validated clicks.
Confirmed Impressions
Confirmed Impressions
Number of validated displays.
Confirmed Conversions
Confirmed Conversions
Number of validated sales.
Pending Conversions
Pending Conversions
Number of sales in "waiting" status.
Dimension name in Adloop
Dimension name in Source
Definition
Affiliate
Publisher name
Affiliate ID
Publisher ID
Campaign name
Campaign ID