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• Dimensions in Adloop

• Dimensions management page

• Normalized dimensions

• Conditional dimensions

The Dimensions management page is available from the menu.


This page allows you to view and manage :

1. Standard dimensions

2. Source dimensions

3. The categories of the Dimensions

Visibility management options

Managing dimensions

The conditional dimensions can be found in the Dimensions menu.

Want to know more about Dimensions? The Dimensions in Adloop


Conditional dimensions are very useful if you want to see your data another way than what’s offered natively in Adloop. For example, you want to check the performances of your Social Ads per campaign objectives. Or you want to compare your branded and non-branded Search performances.

To create a conditional dimension you click on a conditional dimension

1. Give it a name

2. Select visibility

3. Choose category

4. Select conditions


Step 1.

First, You have to give a name to your conditional dimension. Give it a clear name so you can identify it easily when creating a report.

Step 2.

You have to select a visibility. The options you can choose from are: Hidden, Primary, Secondary

Ideally, you would chose Primary for those dimensions that are the most important and Secondary for those that will appear below the line.

Step 3.

Choose the category based on the dimensions used for the conditional dimension. The categories you can choose from are the following: Affiliation, Analytics, Custom, Direct, Display, Email, Retargeting, SEA, Shopping, Social Ads, Social organic, Spot TV, Video

Step 4.

You have to set the rules for each value that your dimensions will have. For example here, Facebook Ads campaigns can have one of the following objectives : Reach, Interaction, View, Traffic

You can combine several rules for each value. For example here, there is an added rule: or facebook campaign name contains interaction in small letters.

Then the dimension value will be, in this case, a fixed value : “ interaction ”.

If you want to set up additional dimension values you can, by clicking on the add a new dimension value button.

Finally, all of your campaigns have an objective, so nothing should be left blank, but in case that happens you can put “N/A” for not available in the “else the dimension value will be” field.

Then click on the Create/Modify button and you can already use your newly created dimensions in all your reports.

On the same topic, see

Dimensions are the names, categories or characteristics of digital marketing campaigns.

Each Platform has its own dimensions, but some are common to most of them, like campaigns name , ads name , objectives etc.

1 - Imported dimensions from Data Sources

For each source in the data Sources list, Adloop team has selected the most relevant dimensions:

• Some are imported by default ( default Dimensions ) - you can’t remove them

• Some are optional and you can select the ones you want to have in Adloop and ignore the others ( other Dimensions ).

Facebook Ads example:

Dimensions always have a logo in front of their name, so you can identify the data source they are coming from. Google Ads dimensions will have a logo in front of them, those from Facebook Ads a and so on.

2 - Normalised dimensions ( logo)

Some dimensions are common to all sources: the normalized dimensions in Adloop. They have a :Ad_centric: logo in front of them.

a - Why those normalized dimensions?

Some dimensions are common to most of the Ad platforms . So instead of having to choose several times the same dimension, we grouped them within the normalized dimensions.

Example:

• Google Ads campaigns names exist in Adloop under the dimension :Google_Ads: Campaign name

• Bing Ads campaigns names exist in Adloop under the dimension :Bing_ads: Campaign name

• Both are grouped under the normalized dimension :Ad_centric: Campaign name (SEA)

In a Report , you have Dimensions from Google Ads and Bing Ads and you want to see the performances of both those channels. Instead of having two columns :Google_Ads: Campaign name and :Bing_ads: Campaign name , just use the normalized dimension :Ad_centric: Campaign name (SEA) , you will only have one column.

b - Which are the normalized dimensions?

Our normalized dimensions in Adloop are:

c - Where to find the normalized dimensions?

You can find them under the Dimensions menu in the Reports .

Dimensions menu:

Dimensions menu when opened:

3 - Adloop dimensions ( :adloop: icon)

Some dimensions were created by Adloop to help marketing professionals to make a better use of data. The icon :adloop: is in front of them.

The Adloop dimensions are:

Adloop dimensions can mostly be found in the “General” category of the Dimensions menu:

4 - Dimensions categories

Dimensions are organized into categories defined by the Adloop teams.

The default categories cannot be deleted but their names can still be edited in the Dimensions management page. You can add as many dimensions as you want to organize the menus the way you want.

Managing dimensions