Metric name in Adloop
Metric name in Source
Definition
Ad spend
Spend
The total amount you’ve spent during the reporting time period
Clicks
Pin clicks
The total number of times people tap on a Pin or ad that leads them to a destination on or off of Pinterest.
Engagement
Engagements
The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes.
Conversions
Conversions
Number of checkouts stemming from your Pins and ads.
Revenue
Revenue
The total value influenced by your pins & ads. This metric may include modeled conversions.
Videos completed
Videos completed
The number of times your video Pins reached 95% of their lenght or greater. Includes skipping ahead to this point.
Videos started
Videos completed
Any 2-seconds continuous playback of your video Pins while 50% in view
Impressions
Impressions
The number of times your Pins or ads were on screen
Conversions post click
Conversions post click
Number of checkouts stemming from your Pins and ads (post-click).
Conversions post view
Conversions post view
Number of checkouts stemming from your Pins and ads (post-view).
Revenue post click
Revenue post click
The total value influenced by your Pins & ads. This metric may include modeled conversions (post-click).
Revenue post view
Revenue post view
The total value influenced by your Pins & ads. This metric may include modeled conversions. (post-view).
Video views 75%
Played to 75%
The number of times your video was viewed to 75% of its length.
Video views 50%
Played to 50%
The number of times your video was viewed to 50% of its length.
Video views 25%
Played to 25%
The number of times your video was viewed to 25% of its length.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign name
Ad group name
Ad group name
Ad name
Adveriser name
Account ID
Account ID
Campaign ID
Campaign ID
Ad group ID
Ad Group ID
Ad ID
Pin Promotion ID