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Dimensions are the names, categories or characteristics of the digital marketing campaigns.
Each platform has its own dimensions, but some are common to many platforms, like campaign names , ad names , campaign objectives etc.
The dimensions Picker is the first of the Reports pickers.
Simply type the name of the dimension you are looking for and it will appear, whatever Datasource it comes from or whatever its Visibility settings are.
The language for the search bar is the same as the language displayed. Some names are different in French and in English.
For more information, visit the [[ Normalised Dimensions |Dimensions-in-Adloop]] page.
They will appear first, as they are the most commonly used.
There you can access all the dimensions from the Datasources. They are grouped by name of the Source.
Just tick the box to select a dimension that will be displayed in the zone 5 (selected Dimensions).
You can select up to 20 dimensions.
The dimension ticked as Main is the “master” dimension, it sets the values of other dimensions and metrics displayed.
Here are displayed the selected dimensions.
You can access column filters thanks to the small Filter icon.
By default, the filter value is Contains but you can access multiple values:
Contains, does not contain
Equals to, different from
Begins with
Ends with
Once you enter the value, it is applied automatically .
You can combine two filters thanks to the AND/OR functions.
By hitting the RESET button, you can delete all the filters.
By default, the filter value is Equals to , but you can access multiple values:
Equals to
Different from
Stricly inferior to
Inferior or equal to
Stricly superior to
Superior or equal to
Between X and Y
Once you enter the value, it is applied automatically .
You can combine two filters thanks to the AND/OR functions.
By hitting the RESET button, you can delete all the filters.
By using the Filters Picker, you can filter the data displayed in your report. Filters can be applied to one or several Dimensions Values , even if the Dimension is not displayed in your report.
Example : I want to see the Adgroups and the Keywords of the Google Ads ‘Brand’ campaign.
a - Areas (1) and (2): SearchYou can search the Dimensions names or Values of the selected dimension. You can choose where you are looking for in the zone (2).
b - Area (3): Available Dimensions list All the dimensions in which you can select filtering values will appear here.
c - Area (4) : Available values When you select a dimension, the possible values will appear here.
You can also add a Filter value by clicking on the Filter icon in any cell with a Dimension value.
In the calendar, you have the option to compare time periods in your report.
Open your calendar and select the time period you want to examine.
Select the ‘Compare with’ slide and choose the time period you want to compare.
The selected time period will appear in orange color.
Click on ‘Apply’ and your time period is all set.
Non applied filter (grey colour):
Applied filter (blue colour):
The data Filters Picker can be accessed by clicking on the ‘Funnel’ button in the reports top bar.
It is quite easy to use.
Metrics are units or measurement indicators used to judge the web marketing campaigns efficency. Each platform has its own metrics, but some of them are common to most of them, like clicks , impressions , conversion s or revenue .
![](.gitbook/Screenshot (29).png)
Simply type the name of the metric you are looking for and it will appear, whatever Datasource it comes from or whatever its Visibility settings are.
The language for the search bar is the same as the language displayed. Some names are different in French and in English.
For more information, please visit the [[ Normalised Metrics |Metrics-in-Adloop]] page.
They will appear first, as they are the most commonly used.
There you can access all the metrics from the Datasources. They are grouped by name of the Source.
Just tick the box to select a metric that will be displayed in the zone 5 (selected Metrics).
You can select up to 20 dimensions.
Here are displayed the selected metrics.