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The saved reports page show the reports you saved as well as the ones shared by your teammates.
Reports are identified by their name, hence paying attention to their naming!
To create a new Report, simply click on +Add and the Templates screen will appear
You can start an Empty Report but also use the Reports Templates offered by Adloop, in order to open an already constructed report with Dimensions and Metrics that you can use for your specific needs.
note Reports Templates were created for specific objectives on marketing channels (SEA, Social etc.) but also to make Google Data Studio exports.
Reports Templates were created for specific objectives on marketing channels (SEA, Social etc.) but also to make Google Data Studio exports.
[[@self|@self]]1
Item
Meaning
Personal report (not share, can only be seen by you)
Report you created and shared to others
Report shared by another user
Favorite report, will appear at the top of the saved reports list
Open the report in a new tab
Delete the report
Saving & sharing system is the same for all types of reports!
When you are done creating your report, you can click on the “Save” button.
You will have first to give it a name. Please, choose a clear and easy-to-understand name, so you can identify easily your different reports in the Saved reports list.
note“Google Ads campaign performances” is a better name than “Report 2”, just saying !
“Google Ads campaign performances” is a better name than “Report 2”, just saying !
Then you will have to choose a share option :
Private
Your site
Users with the link
a- PrivateOnly you can access and edit reports with private settings. You won’t be able to see private reports made by other Adloop users, even if you are an admin.
b- Your siteAnyone with an Adloop access to the Site can open and edit the report. You will be able to see such reports made by fellow Adloop users as well.
c- Users with the link Anyone can access this report, as long as they have the link. They don’t need to have an Adloop report to display the report. But, they can’t make any change to the report.
For more safety, you have to enter a password to create this report. So when you share the link, don’t forget to send the password along with it!
The public sharing mode is ideal if you want to send data to partners (agencies, other teams etc.) but you do not want to give them access to Adloop
When you open an existing report from the “Saved report” tab, you can edit it and you can, of course, save those edits.
You have two options :
update: the new version will erase the old version
duplicate: your edits will be saved as a new report (in this case, remember to change the name of the report!)
Adloop reporting tool is very powerful: you can combine any data type from multiples Sources, filter them, order them etc.
All reports use at least one of the following four elements:
dimensions
metrics
period
“go” button
You can, using the Dimensions Pickers , choose the Dimensions from Data Sources you added.
Dimensions can be used either as the base of your report or as filters.
Detailled presentation of the [[ Dimensions Picker |Dimensions-Picker]]
You can, using the Metrics Piker , choose the Metrics from Data Sources you added.
Want to know more about Metrics? [[ The Metrics in Adloop |Metrics-in-Adloop]]
Detailled presentation of the [[ Metrics Picker |Metrics-picker]]
Choose the period you want to analyze:
Step 4 : Validation
When steps 1, 2 and 3 are finished the “Go” button becomes clickable. Click on it and your report is ready.
If you want a complete presentation of the reports items, you can watch:
Our [[ video tutorials |Tutorials-📽-&-step-by-step-guides-🚶♀️🚶♂️]]
The detailled presentation of the Reports [[ screen items |Screen-items]].
The Adloop report template system is very useful as it offers empty as well as already filled out reports for each report type that is available. It aims to serve the user to have a more seamless experience when using Adloop.
On the left-hand side, you can see 3 segments Data source, Report type, Funnel .
These aim to bring a clear order within the reporting system. All data sources, report types and funnels are displayed with an icon and a different colour to show the type of the report and the data sources that are included.
There are two main segments of the reporting page: Empty reports, Report templates.
The empty reports can be found at the top of the page. There are 6 different types of reports:
Table report
Chart report
Dashboard report
Cycle report
Channel Affinity report
Transaction ID report
By clicking on the Open button an empty report will open.
Below you can access some of the report templates that were created by the Adloop team to provide basic templates for the different types of reports.
There are 16 types of report templates available:
Google Analytics Key Google Analytics data by source/medium
Channels overview Quick overview of your channels
Chart clicks & CPC Click related data in a graph
Dashboard channels Channel perfomances in a dashboard
Analytics Dashboard Google Analytics data in a dashboard
Detailed SEA performances Performances at keyword level
Detailed Shopping performances Performances at product level
Detailed Display performances Performances at creative level
Detailed Affiliates performances Performances at affiliate level
SEA Dashboard SEA campaign performances in a dashboard
Shopping dashboard Shopping campaign performances in a dashboard
Display dashboard Display campaign performances in a dashboard
Affiliates dashboard Affiliates campaign performances in a dashboard
Affiliates / Channels Conversion Cycle Affilites autonomy
Channels conversion cycle Channel roles in the path to conversion
Chart Ad Spend & Revenue Ad-centric KPI’s
Want to know more about Dimensions? [[ The Dimensions in Adloop |Dimensions-in-Adloop]]
To save the report template to your saved reports you can just easily click on the save button and the report will appear in the list of your saved reports.
By clicking on the arrow more detailed information about the report template such as dimensions, period and filters will be displayed.
[[@self|@self]]1
Metrics are units or measurement indicators used to judge the web marketing campaigns efficency. Each platform has its own metrics, but some of them are common to most of them, like clicks , impressions , conversion s or revenue .
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Simply type the name of the metric you are looking for and it will appear, whatever Datasource it comes from or whatever its Visibility settings are.
The language for the search bar is the same as the language displayed. Some names are different in French and in English.
For more information, please visit the [[ Normalised Metrics |Metrics-in-Adloop]] page.
They will appear first, as they are the most commonly used.
There you can access all the metrics from the Datasources. They are grouped by name of the Source.
Just tick the box to select a metric that will be displayed in the zone 5 (selected Metrics).
You can select up to 20 dimensions.
Here are displayed the selected metrics.
Non clickable Go button | Clickable Go button |
Sometimes saved reports can get messy so we created our new folder system to make your life easier.
With folders, you can organize your reports into different categories of your preference. It is a very easy process. You will find the folder system in the saved reports section.
To create a folder just click on the +New folder button.
Give a name to your folder and choose its type.
And just like that, your folder is created. To put reports in your folder you can just drag and drop the reports or click on the folder and create a new report from scratch. You can use the search bar to make browsing more efficient
Zou can add more granularity by creating sub-folders within your chosen folder. Your main folder will always be at the front of the list named as ‘Parent folder’
If you want to edit or delete your folder just click on the 3 dots in the corner of your folder and the settings will open.
Dimensions are the names, categories or characteristics of the digital marketing campaigns.
Each platform has its own dimensions, but some are common to many platforms, like campaign names , ad names , campaign objectives etc.
The dimensions Picker is the first of the Reports pickers.
Simply type the name of the dimension you are looking for and it will appear, whatever Datasource it comes from or whatever its Visibility settings are.
The language for the search bar is the same as the language displayed. Some names are different in French and in English.
For more information, visit the [[ Normalised Dimensions |Dimensions-in-Adloop]] page.
They will appear first, as they are the most commonly used.
There you can access all the dimensions from the Datasources. They are grouped by name of the Source.
Just tick the box to select a dimension that will be displayed in the zone 5 (selected Dimensions).
You can select up to 20 dimensions.
The dimension ticked as Main is the “master” dimension, it sets the values of other dimensions and metrics displayed.
Here are displayed the selected dimensions.
You can access column filters thanks to the small Filter icon.
Non applied filter (grey colour):
Applied filter (blue colour):
By default, the filter value is Contains but you can access multiple values:
Contains, does not contain
Equals to, different from
Begins with
Ends with
Once you enter the value, it is applied automatically .
You can combine two filters thanks to the AND/OR functions.
By hitting the RESET button, you can delete all the filters.
By default, the filter value is Equals to , but you can access multiple values:
Equals to
Different from
Stricly inferior to
Inferior or equal to
Stricly superior to
Superior or equal to
Between X and Y
Once you enter the value, it is applied automatically .
You can combine two filters thanks to the AND/OR functions.
By hitting the RESET button, you can delete all the filters.
By using the Filters Picker, you can filter the data displayed in your report. Filters can be applied to one or several Dimensions Values , even if the Dimension is not displayed in your report.
Example : I want to see the Adgroups and the Keywords of the Google Ads ‘Brand’ campaign.
a - Areas (1) and (2): SearchYou can search the Dimensions names or Values of the selected dimension. You can choose where you are looking for in the zone (2).
b - Area (3): Available Dimensions list All the dimensions in which you can select filtering values will appear here.
c - Area (4) : Available values When you select a dimension, the possible values will appear here.
You can also add a Filter value by clicking on the Filter icon in any cell with a Dimension value.
The data Filters Picker can be accessed by clicking on the ‘Funnel’ button in the reports top bar.
It is quite easy to use.
The cycle report is available only with the Adloop Tracking & Attribution !
The cycle report will bring you insights about the role of your channels & campaigns in the paths to conversion .
To create a cycle report, click on +New report and select Empty cycle report .
You can select up to 20 dimensions for this report. You can select any dimension, normalized or source dimensions.
To analyze in depth your campaigns, use several dimensions and go detailed!
You have to select a conversion metric among the ones you have set-up in the Adloop Tracking & Attribution data-source.
You will only find Adloop conversions in this metric selector as this report use the data from attribution.
You can choose between pre-defined or custom periods. You can’t compare period on the cycle report.
You can filter the report on any dimension you want. You can combine several filters.
To remove all the filters at once, please select Reset .
Single touchpoint conversionsNumber of conversions that were done in a single touchpoint.
Multi touchpoints conversionsNumber of conversions that were done with several touchpoints.
Initiator Presence of the channel in the 1st third of the path to conversion.
SetterPresence of the channel in the 2nd third of the path to conversion.
ScorerPresence of the channel in the 3rd third of the path to conversion.
PhasesRepresentation of the Initiator - Setter - Score phases in %.
Autonomy rateThe ability of a channel to convert on its own.
Participation rateRate of the presence of the channel in the paths to conversion.
TouchpointsNumber of touchpoints.
Touchpoints per conversion / Duplication rateNumber of appearances in the paths to conversion in which the channel is present.
The transaction ID report aims to show the conversion path by displaying a detailed path to conversion with attributed measures.
To create a Transaction ID report click on the New report tab and select Empty transaction ID
To create a Transaction ID report you have to choose 4 elements:
Conversion metrics
Channel
Time period
Filters (optional)
Choosing a conversion metric is compulsory. The Conversion metric is there by default but it is possible to choose other custom attributed metrics that were defined previously in the attribution setting up process.
Important to note that at the same time you can only choose one conversion metric!
noteYou want to know more about attribution settings? Visit our dedicated page!
You want to know more about attribution settings? Visit our dedicated page!
After choosing the metric the channel has to be selected as well. You can either select one specific channel or choose “All”.
Using the calendar you can choose the period you want to see in your report. We offer standard periods (last 30 days, this month, last week etc.) but you can also choose a custom period.
Clicking on the funnel icon opens the filters menu.
You will find the list of all the dimensions available in your site. You can then select for each dimension the desired values you want to use as filters.
Only data corresponding to the filters will appear in the report.
You can use the search bar either to search for dimensions or for values (once a dimension is chosen) using the switch in the search bar:
If choosing a dimension with lots of possible values (like keyword or ad ID), the loading can be a bit long. Please be patient! Or use another dimension (like ad group or campaign)
You can now click on the Go! button and generate your report!
In the report you can see the source of the conversion and the attributed % in the conversion process. By clicking on the arrow you will see a detailed report with a more granular view on the conversion.
Table report is your basic go-to table kind of report! They can be used either for macro overview of your performances or for micro granula r analysis of your digital marketing.
To create an empty table reports, click on the New report button in the left-hand menu and choose Empty table report.
To create a table you have to choose 4 elements :
dimensions
metrics
time period
filters (optionnal)
Choose the dimensions you want to use in your report thanks to the dimension menu. You can select a maximum of 5 dimensions.
One of your dimension will be the main dimension of your report. You can change which dimension is the main using the switch.
noteYou want to know more about dimensions? [[Visit our dedicated page!|Dimensions-in-Adloop]]
You want to know more about dimensions? Visit our dedicated page!
Choose the metrics you want to use in the report thanks to the metrics menu. You can choose a maximum of 20 metrics.
noteYou want to know more about metrics? [[Visit our dedicated page!|Metrics-in-Adloop]]
You want to know more about metrics? Visit our dedicated page!
Using the calendar you can choose the period you want to want to see in your report. We offer standard periods (last 30 days, this month, last week etc.) but you can also choose a custom period.
Using the comparison switch you can compare two different periods :
The initial period is identified with the purple colour, while the comparison period is in yellow.
Clicking on the funnel icon opens the filters menu.
Only data corresponding to the filters will appear in the report.
You can use the search bar either to search for dimensions or for values (once a dimension is chosen) using the switch in the search bar:
If choosing a dimension with lots of possible values (like keyword or ad ID), the loading can be a bit long. Please be patient! Or use another dimension (like ad group or campaign)
You can now click on the Go! button and generate your report!
Welcome to your new dashboard
Use it to create a dashboard with your most important datas and informations.
Down below you can find a detailed description on how to create each widget and all the information you need to create the best dashboard for your reporting.
On Adloop you can customize your dashboard how you want your data to show using different types of widgets.
To create an empty dashboard go to New report and select Empty dashboard report.
After the empty dashboard is created click on the + Add widget button to visualize your data.
Text
Totals
Line / Bar / Area
Pie
Table
The text widget allows the user to place text content on the dashboard, for example setting goals and agendas for your upcoming campaign:
With the Totals widget you can add up to 4 totals
The totals are filtered by dimension.
Want to know more about dimensions? [[Dimensions|Dimensions]]
After selecting your dimension, you can select your metric and give a name to your first total figure:
Want to know more about metrics? [[Metrics|Metrics]]
You can continue the selecting process as shown above until you create the Total that shows the data you wanted to configure.
After applying the selected parameters your second widget will appear on your dashboard:
When creating an axis chart you can add up to 2 charts.
The chart configuration is filtered similar as before, based on dimensions and metrics.
After selecting these dimensions and metrics you can choose the type of your chart you want to use which can be the following 3 types: Area, Bar, Line
After selecting the type you can select the grouping by Day, Week, Month and Year based on your preference.
And now your dashboard is starting to come together!
The same data can look these 3 ways based on the type of the axis chart:
Area
Bar
Line
Creating a pie chart is similar to creating the previous ones using dimensions and metrics for the data configuration. After selecting these you can also select the time frame and name the chart and your pie chart is created.
When creating a Table the same process should be followed as above: choosing the specific Dimensions & Metrics
You can change the order the lenght and the width of the charts and tables and reorganize it based on how you want them to appear on your dashboard.
If you are not content with a widget you can easily edit by clicking on the configuration ( ) icon or delete them by clicking on the ( ) icon.
You will find the list of all the dimensions available in your site. You can then select for each dimension the desired values you want to use as filters.
There are 5 types of widgets available to use.
Moving on to the next one you have:
To create a chart report, click on +New report and select Empty chart report .
For this report you can select only 1 dimension. You can select any dimension, normalized or source dimensions.
noteYou want to know more about dimensions? Visit our dedicated page!
You want to know more about dimensions? Visit our dedicated page!
Choose the metrics you want to use in the report thanks to the metrics menu. You can choose a maximum of 3 metrics.
noteYou want to know more about metrics? Visit our dedicated page!
You want to know more about metrics? Visit our dedicated page!
Using the calendar you can choose the period you want to want to see in your report. We offer standard periods (last 30 days, this month, last week etc.) but you can also choose a custom period.
Clicking on the funnel icon opens the filters menu.
You will find the list of all the dimensions available in your site. You can then select for each dimension the desired values you want to use as filters.
Only data corresponding to the filters will appear in the report.
You can use the search bar either to search for dimensions or for values (once a dimension is chosen) using the switch in the search bar:
If choosing a dimension with lots of possible values (like keyword or ad ID), the loading can be a bit long. Please be patient! Or use another dimension (like ad group or campaign)
You can now click on the Go! button and generate your report!
The Path explorer report aims to show the most common paths to conversion while displaying the amount of revenue and the number of conversion it represents. This is a very useful report to use when creating your strategy.
To create a Path Explorer report click on the New report tab and select Empty path explorer
To create a Path explorer report you have to choose 3 elements:
Conversion metrics
Time period
Filters (optional)
Choosing a conversion metric is compulsory. The Conversion metric is there by default but it is possible to choose other custom attributed metrics that were defined previously in the attribution setting up process.
Important to note that at the same time you can only choose one conversion metric!
Using the calendar you can choose the period you want to see in your report. We offer standard periods (last 30 days, this month, last week etc.) but you can also choose a custom period.
Clicking on the funnel icon opens the filters menu.
There are two conditions you can use to filter your report. The filtering process starts with setting your first condition. For conditions you can select from the following: contain / does not contain / begins with / ends with. And then choose the values of the 1st dimension. If you want to have a second filter you can choose and/or and do the same process.
For example here the report will be filtered to show path to conversions that contain a social channel.
You can now click on the Go! button and generate your report!
In the report, you can see the number of conversions and the amount of revenue each conversion path represents.
At the top of the page there are additional filterst that can be used:
You can set to see the report on a channel level view:
Or on a campaign level view:
You can select to display different numbers of touchpoints:
And lastly you can display the selected amount of channels:
At the bottom of the page can be found a colour glossary. This aims to make the report more readable. There are different colours to represent the different types of channels in the report.
noteYou want to know more about attribution settings?
You want to know more about attribution settings?
Adloop give you the possibility to embed a report in an iframe.
To do so, you first need to contact us so that we can make the necessary technical adjustements.
Indeed, by default and for security reasons, the Adloop solution does not accept external requests.
Here is a basic example of how to build the Iframe link
The easiest way is to go on one of your saved reports, copy the link then add /iframe-reports after the workspace domain name and ?auth_token=YOUR_TOKEN at the end of the URL.
Other parameters aren’t required.
How to find my auth token?
Your auth token can be found in your profile, under the “Security” part:
Date: 2022-07-28
Report type: Dashboard
Filters:
SEA campaign name: Awesome campaign OR Amazing campaign
SEA keyword: Magnificent product
Date: From 2022-07-01 to 2022-07-31
Report type: Performance
Filters:
Channel: Facebook Ads
Facebook adgroup name: Breathtaking adgroup
URL query parameter name
Mandatory
Format
auth_token
YESRed
string
from
NOGreen
yyyy-mm-dd
to
NOGreen
yyyy-mm-dd
To filter the report, you can add one or n query parameters:
any-dimension-slug
NOGreen
value1
Slug
Name
General dimensions
channel
Channel
channel-group
Channel group
campaign
Campaign name
device
Device
Date dimensions
day
Day
week
Week
month
Month
year
Year
month_number
Month number
month_by_week
Month and week
Normalized dimensions
affiliate-aft
Affiliate
affiliate-type-aft
Affiliate Type
display-ad-name
Ad name
display-adgroup
Adgroup ID
display-campaign-name
Campaign
display-crea
Ad Creative
display-network
Network
display-placement
Placement
display-site
Site
email-campaign-name
Campaign
email-send-date
Send date
email-type
Type
rtg-campaign
Campaign Name
rtg-category-id-rtg
Category ID
rtg-category-rtg
Category
sea-ad-name
Ad name
sea-adgroup-label
Adgroup Name
sea-campaign-label
Campaign Name
sea-keyword
Keyword
sea-match-type
Match Type
seo-query
Query
shopping-adgroup-label
Adgroup Name
shopping-campaign-label
Campaign Name
shopping-network
Network
shopping-product
Product
social-ad-name
Ad Name
social-adgroup-name
Adgroup Name
social-campaign-name
Campaign Name
social-organic-description
Post Description
social-organic-format
Post Format
social-organic-name
Account Name
social-organic-placement
Post Placement
social-organic-platforme
Platform
social-placement
Placement
video-ad-id
Ad name
video-adgroup-label
Adgroup Name
video-campaign-label
Campaign Name
video-network
Network
video-site
Site
video-title
Title
Data source dimensions
active-campaign-campaign-id
Campaign ID
active-campaign-campaign-name
Campaign Name
active-campaign-segment-id
Segment ID
active-campaign-send-date
Send date
active-campaign-send-date
Send date
active-campaign-send-id
Send ID
active-campaign-source
Source
active-campaign-type
Type
adform-ad-id
Ad id
adform-ad-name
Ad name
adform-campaign-id
Campaign id
adform-campaign-name
Campaign name
adform-campaign-type
Campaign type
adform-client
Client
adform-country
Country
adform-creative
Creative
adform-creative-format
Creative format
adform-creative-global-id
Creative global id
adform-creative-id
Creative id
adform-creative-size
Creative size
adform-creative-type
Creative type
adform-network
Network
adform-site-name
Site name
affilae-affiliate
Affiliate
affilae-affiliate-id
Affiliate ID
attr-device
Device
attr-tracking-destination-page
Destination page
attr-tracking-device
Device
attr-tracking-search-engine
Search engine
attr-tracking-utm-campaign
Adloop UTM campaign
attr-tracking-utm-content
Adloop UTM content
attr-tracking-utm-keyword
Adloop UTM keyword
attr-tracking-utm-medium
Adloop UTM medium
attr-tracking-utm-source
Adloop UTM source
awin-device
Device
awin-publisher-id
Affiliate ID
awin-publisher-name
Affiliate
bing-ads-ad-group-id
Adgroup ID
bing-ads-ad-group-name
Adgroup name
bing-ads-ad-id
Ad ID
bing-ads-ad-network-type
Network
bing-ads-campaign-id
Campaign ID
bing-ads-campaign-name
Campaign name
bing-ads-device
Device
bing-ads-keyword-info-text
Keyword
bing-ads-match-type
Match type
bing-shopping-ad-group-id
Adgroup ID
bing-shopping-ad-group-name
Adgroup name
bing-shopping-campaign-id
Campaign ID
bing-shopping-campaign-name
Campaign name
bing-shopping-device
Device
bing-shopping-network-type
Network
bing-shopping-product-id
Product ID
bing-shopping-product-name
Product name
criteo-adset
Adset
criteo-adset-id
Campaign ID
criteo-device
Device
facebook-account-id
Account ID
facebook-account-name
Account name
facebook-ad-id
Ad ID
facebook-ad-name
Ad name
facebook-adgroup-id
Adgroup ID
facebook-adgroup-name
Adgroup name
facebook-campaign-id
Campaign ID
facebook-campaign-name
Campaign name
facebook-country
Country
facebook-organic-account-id
[Account] ID
facebook-organic-account-name
[Account] Name
facebook-organic-post-date-created
[Post] Date created
facebook-organic-post-id
[Post] ID
facebook-organic-post-message
[Post] Message
facebook-organic-post-page-id
[Post] Page ID
facebook-organic-post-page-name
[Post] Account name
gcm-ad
Ad
gcm-ad-id
Ad ID
gcm-campaign-id
Campaign ID
gcm-campaign-name
Campaign name
gcm-crea
Ad creative
gcm-crea-id
Ad creative ID
gcm-device
Device
gcm-placement
Placement
gcm-placement-id
Placement ID
gcm-site
Site
gcm-site-id
Site ID
google-ads-ad-group-id
Adgroup ID
google-ads-ad-group-labels
Adgroup labels
google-ads-ad-group-name
Adgroup name
google-ads-ad-id
Ad ID
google-ads-ad-network-type
Network
google-ads-campaign-id
Campaign ID
google-ads-campaign-labels
Campaign labels
google-ads-campaign-name
Campaign name
google-ads-device
Device
google-ads-keyword-info-text
Keyword
google-ads-match-type
Match Type
google-analytics-campaign
Campagne
google-analytics-content
Content
google-analytics-device
Device
google-analytics-keyword
Mot-clé
google-analytics-medium
Medium
google-analytics-realtime-browser
Browser
google-analytics-realtime-campaign
Campagne
google-analytics-realtime-country
Country
google-analytics-realtime-event-action
Event action
google-analytics-realtime-event-category
Event category
google-analytics-realtime-event-label
Event label
google-analytics-realtime-goal-id
Goal ID
google-analytics-realtime-keyword
Keyword
google-analytics-realtime-medium
Medium
google-analytics-realtime-mobile-branding
Mobile device branding
google-analytics-realtime-mobile-model
Mobile device model
google-analytics-realtime-operating-system
Operating system
google-analytics-realtime-page-path
Page path
google-analytics-realtime-page-title
Page title
google-analytics-realtime-region
Region
google-analytics-realtime-source
Source
google-analytics-source
Source
google-analytics-transaction-id
Transaction ID
google-analytics-user-id
User ID
google-display-ad-id
Ad ID
google-display-ad-name
Ad name
google-display-ad-network-type
Network
google-display-adgroup-id
Adgroup ID
google-display-campaign-id
Campaign ID
google-display-campaign-name
Campaign name
google-display-device
Device
google-display-placement
Placement
google-display-site
Site
google-performance-max-ad-network-type
Network
google-performance-max-campaign-id
Campaign ID
google-performance-max-campaign-name
Campaign name
google-performance-max-device
Device
google-search-console-country
Country
google-search-console-device
Device
google-search-console-landing-page
Landing page
google-search-console-query
Query
google-shopping-ad-group-id
Adgroup ID
google-shopping-ad-group-name
Adgroup name
google-shopping-ad-network-type
Network
google-shopping-campaign-id
Campaign ID
google-shopping-campaign-name
Campaign name
google-shopping-device
Device
google-shopping-product-id
Product ID
google-shopping-product-title
Product
hawk-ad-name
Ad Name
hawk-ad-size
Creative Size
hawk-ad-type
Creative Type
hawk-advertiser
Advertiser
hawk-campaign-id
Campaign ID
hawk-campaign-name
Campaign Name
hawk-creative-id
Creative ID
hawk-line-id
Line ID
hawk-media-plan-name
Media Plan
hawk-placement-name
Placement Name
hawk-publisher-id
Publisher ID
hawk-site-name
Site Name
instagram-organic-account-id
[Account] ID
instagram-organic-account-ig-id
[Account] Instagram ID
instagram-organic-account-name
[Account] Name
instagram-organic-post-date-created
[Post] Date created
instagram-organic-post-description
[Post] Description
instagram-organic-post-format
[Post] Format
instagram-organic-post-id
[Post] ID
instagram-organic-post-ig-id
[Post] Instagram ID
instagram-organic-post-permalink
[Post] Permalink
instagram-organic-post-placement
[Post] Placement
instagram-organic-post-username
[Post] Account name
linkedin-ad
Ad
linkedin-ad-id
Ad ID
linkedin-ad-type
Ad type
linkedin-campaign-group-id
Campaign group id
linkedin-campaign-group-name
Campaign group name
linkedin-campaign-id
Campaign ID
linkedin-campaign-name
Campaign name
net-affiliation-affiliate-id
Affiliate ID
net-affiliation-affiliate-name
Affiliate
net-affiliation-campaign
Campaign ID
net-affiliation-campaign-name
Campaign name
pinterest-account-id
Account ID
pinterest-ad-group-id
Ad Group ID
pinterest-ad-group-name
Ad Group Name
pinterest-ad-id
Ad ID
pinterest-ad-name
Ad Name
pinterest-campaign-id
Campaign ID
pinterest-campaign-name
Campaign name
rakuten-publisher-id
Affiliate ID
rakuten-publisher-name
Affiliate
rtbhouse-campaign-name
Campaign name
rtbhouse-device
Device
snapchat-account-id
Account ID
snapchat-ad
Ad
snapchat-ad-id
Ad ID
snapchat-adgroup-id
Adgroup ID
snapchat-adgroup-name
Adgroup name
snapchat-campaign-id
Campaign ID
snapchat-campaign-name
Campaign name
snapchat-campaign-objective
Campaign objective
tiktok-ad-id
Ad ID
tiktok-ad-name
Ad Name
tiktok-adgroup-id
Adgroup ID
tiktok-adgroup-name
Adgroup Name
tiktok-campaign-id
Campaign ID
tiktok-campaign-name
Campaign Name
tradedoubler-affiliate
Affiliate
tradedoubler-affiliate-id
Affiliate ID
tradedoubler-affiliate-type
Affiliate type
tradedoubler-device
Device
twitter-ad-id
Ad ID
twitter-adgroup-id
Adgroup ID
twitter-adgroup-name
Adgroup name
twitter-campaign-creative-type
Creative type
twitter-campaign-id
Campaign ID
twitter-campaign-name
Campaign name
twitter-campaign-objective
Campaign objective
twitter-device
Device
xandr-ad-id
Ad ID
xandr-ad-name
Ad name
xandr-advertiser-id
Advertiser ID
xandr-campaign-id
Campaign ID
xandr-campaign-name
Campaign name
xandr-country
Country
xandr-crea
Ad creative
xandr-crea-id
Creative ID
xandr-crea-type
Creative type
xandr-site
Site
xandr-site-id
Site ID
youtube-ad-group-id
Adgroup ID
youtube-ad-group-name
Adgroup name
youtube-ad-id
Ad ID
youtube-ad-network-type
Network
youtube-campaign-id
Campaign ID
youtube-campaign-name
Campaign name
youtube-device
Device
youtube-organic-channel-id
Channel ID
youtube-organic-channel-title
Channel title
youtube-organic-playlist-id
Playlist ID
youtube-organic-playlist-title
Playlist title
youtube-organic-video-id
Video ID
youtube-organic-video-title
Video title
youtube-site
Site
youtube-title
Title
In the calendar, you have the option to compare time periods in your report.
Open your calendar and select the time period you want to examine.
Select the ‘Compare with’ slide and choose the time period you want to compare.
The selected time period will appear in orange color.
Click on ‘Apply’ and your time period is all set.
