Metric name in Adloop
Metric name in Source
Definition
Ad spend
Spend
The total amount spent in this campaign
Completion
Completes
The number of ads served that was played to the end
Clicks
Clicks
The number of impressions in which your ad was clicked (#)
First quartiles
First quartiles
The number of users who listened or viewed 25% of the ad's total length
CTR
CTR
The percentage of ads that were clicked
Frequency
Frequency
The average number of times each person heard or viewed your ad
Midpoints
Midpoints
The number of users for which the ad played to the midpoint of the ads total length
Impressions
Impressions
The number of times an ad has been served
Off Impressions
Off Spotify Impressions
The number of ads served off of Spotify
Paid listens
Paid listens frequency
The number of listens for a CPCL campaign where a user did NOT skip the ad
Skips
Skips
The number of times a user skips an ad
Starts
Starts
The number of times a user starts hearing/viewing your ad (
Third quartiles
Third quartiles
The number of users who listened or viewed 75% of the ad's total length
Dimension name in Adloop
Dimension name in Source
Definition
Ad
Ad
Name of the ad.
Adset
Adset
The unique identifier of an ad.
Campaign
Campaign
Name of the campaign.