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Those URLs are valid for Facebook Ads and Instagram Ads
Search is the (default ) mode of URL templates for Google Ads. If you run Shopping or Display, Youtube, Performance Max or Discovery campaigns, don’t forget to follow the dedicated instructions below .
Level in which I put the URL templates
Ad level
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following string at the end of the destination URL &loopcd=SMs|{{ad.id}}. If Adloop is the tracking template: ?loopcd=SMs|{{ad.id}}. If you opt for the utm_content , use this value : &utm_content=SMs|{{ad.id}}Alternaltively, you can use the following parameter if the previous one is refused (because of the
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Snapchat Campaigns for now and the future
Level in which I put the URL templates | Ad level |
What parameters should I use ? | loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics) |
URL template | TikTok Ads does not allow dynamic tracking templates .But, you can still use our native matching function . To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content. If you want automatic matching within Adloop, you can manually enter the ad ID as follows:Just add the following string at the end of the destination URL |
Shoud I use both adlcoid & utm_content ? | No, just chose one parameter and keep it consistent. |
What parameters should I use ? | loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics) |
URL template | LinkedIn Ads does not allow dynamic tracking templates , so if you want automatic attribution matching, the Ad ID number must be hard coded in the URL parameters.You can use our native matching function . To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content. |
Shoud I use both loopcd & utm_content ? | No, choose only one of those and stick to it. |
Level in which I put the URL templates | Ad level |
What parameters should I use ? | loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics) |
URL template | Just add the following string at the end of the destination URL `&loopcd=SMp |
Shoud I use both adlcoid & utm_content ? | No, just chose one parameter and keep it consistent for all Pinterest Campaigns for now and the future |
Level in which I put the URL templates | Campaign level |
Where is it located ? | Go to your Shopping campaign > Settings > Campaign URL options |
What parameters should I use ? | loopcd → (for all analytics platforms) |
URL template | If Adloop is the only tracking template , just copy-paste the following |
Level in which I put the URL templates | Campaign level |
Where is it located ? | Go to your Display campaign > Settings > Campaign URL options |
What parameters should I use ? | loopcd → (for all analytics platforms) |
URL template | If Adloop is the only tracking template , just copy-paste the following |
Level in which I put the URL templates | Video Ad level |
Where is it located ? | Go to your Video campaign > Ad & Extensions Select the video ad, click on Edit and go to Ad URL options (advanced) There you can find the Tracking Template field Copy paste the URL template & Save changes |
What parameters should I use ? | loopcd → (for all analytics platforms) |
URL template | If Adloop is the only tracking template, just copy-paste the following |
Level in which I put the URL templates | Campaign level |
Where is it located ? | Go to your Performance Max campaign > Settings > Campaign URL options |
What parameters should I use ? | loopcd → (for all analytics platforms) |
URL template | If Adloop is the only tracking template , just copy-paste the following |
Level in which I put the URL templates | Campaign level |
Where is it located ? | Go to your Discovery campaign > Settings > Campaign URL options |
What parameters should I use ? | loopcd → (for all analytics platforms) |
URL template | If Adloop is the only tracking template,just copy-paste the following |
URL template | Twitter Ads does not allow dynamic tracking templates . You can use our native matching function . To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content. |
We need URL templates to activate ‘ Automatching ’ in Adloop.
Matching is a system that allows you marketer to link dimensions & metrics across Ad platforms / Analytics platforms & Attribution calculations.
Without Automatching, you need to associate things manually using our [[ Matching |Matching]] user interface.
With Automatching, all is done automatically.
So we strongly recommend to use our Automatching system by setting up the URL templates across platforms.
Find all of our tracking templates:
Level in which I put the URL templates
Ad level (all existing active Ads + new Ads) Instructions to be integrated in the trafficking process
Where is it located ?
Go to the edit window of the Facebook Ad
Go to the Website URL field
Edit the destination URL to include the URL parameter
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following string at the end of the destination URL &loopcd=SMf|{{ad.id}} &loopcd=SMf|{{ad.id}}|{{placement}}. If Adloop is the only tracking parameter: ?loopcd=SMf|{{ad.id}} ?loopcd=SMf|{{ad.id}}|{{placement}}. If you opt for the utm_content , use this value : &utm_content=SMf|{{ad.id}}&utm_content=SMf|{{ad.id}}|{{placement}}
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Facebook Ads Campaigns for now and the future
Level in which I put the URL templates | Account level |
Where is it located ? | Go to "All campaigns" > "Settings" > "Account Settings" > Tracking |
What parameters should I use ? | loopcd → (for all analytics platforms) |
URL template | If Adloop is the only tracking template , just copy-paste the following |
IMPORTANT ADVICE Campaign Manager is sometimes used to agregate paid trafic & attribute conversions. In that case, some campaigns are double-tracked. Campaigns shouldn’t be double-tracked as this affects data collection & measurement. If this is the case, contact the Adloop support, but generally campaigns should only be tracked in GCM. Costs therefore should be integrated within GCM in order for Adloop to get them automatically.
Before using the reporting & trafficking API, you must
have access to a Campaign Manager account ; more about this here
this account must be set for API access. It is often the case, but if you are not sure, contact the Campaign Manager support.
you must have a profile to access this account. Ask your campaign manager admin to create a profile for you
Check the permissions of Campaign Manager UI users. Those permissions control who, among the users, has API access.
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following string at the end of the destination URL &loopcd=DIh|${HAWK_LINE_ID}. If Adloop is the only tracking template : ?loopcd=DIh|${HAWK_LINE_ID}. If you opt for the utm_content , use this value : &utm_content=DIh|${HAWK_LINE_ID}
Shoud I use both adlcoid & utm_content ?
No, choose one.
Level in which I put the URL templates
Campaign level
Where is it located ?
For each campaign: Campaign settings > Advanced setting > campaign URL options
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
If Adloop is the only tracking template , just copy-paste the following {lpurl}?loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}. Just add the following string at the end of the destination URL &loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}. If you opt for the utm_content , use this value : &utm_content=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future
Level in which I put the URL templates
Campaign level
Where is it located ?
For each campaign: Campaign settings > Advanced setting > campaign URL options
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
If Adloop is the only tracking template , just copy-paste the following {lpurl}?loopcd=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}. Just add the following string at the end of the destination URL &loopcd=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}. If you opt for the utm_content , use this value : &utm_content=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future
Level in which I put the URL templates
Account or Affiliate level
Where is it located ?
To determine with your account manager
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following parameter at the end of the destination URLs &loopcd=AFz|{affiliate_id}. If Adloop is the only tracking template: ?loopcd=AFz|{affiliate_id} or put this value in the utm_content &utm_content=AFz|{affiliate_id}. The parameter {affiliate_id} should be filled by the ID of the affiliate as defined by the platform. When the user clicks on the link, it should look like this: `&loopcd=AFz
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Awin Campaigns for now and the future
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following string at the end of the destination URL &loopcd=DIf|{put the creative ID here}. If you opt for the utm_content , use this value : &utm_content=DIf|{put the creative ID here}. Ad Form does not allow dynamic tracking templates , so if you want automatic attribution matching, the Creative ID number must be hard coded in the URL parameters.You can use our native matching function . To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Xandr does not allow dynamic tracking templates .You can use our native matching function. To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.
Level in which I put the URL templates
Account or Affiliate level
Where is it located ?
To determine with your account manager
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following parameter at the end of the destination URLs &loopcd=AFn|{affiliate_id}. If Adloop is the only tracking template: ?loopcd=AFn|{affiliate_id} or put this value in the utm_content &utm_content=AFn|{affiliate_id}. The parameter {affiliate_id} should be filled by the ID of the affiliate as defined by the platform. When the user clicks on the link, it should look like this: `&loopcd=AFn|01234
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Netaffiliation Campaigns for now and the future
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
If Adloop is the only URL parameter add the following ?loopcd=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}. If your URL already has other parameters (UTM), add this after: &loopcd=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}. If you opt for the utm_content, use this value : &utm_content=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}
Shoud I use both adlcoid & utm_content ?
No, choose one.
Level in which I put the URL templates
Account or Affiliate level
Where is it located ?
To determine with your account manager
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following parameter at the end of the destination URLs &loopcd=AFi|{affiliate_id} . If Adloop is the only tracking template: ?loopcd=AFi|{affiliate_id} or put this value in the utm_content &utm_content=AFi|{affiliate_id}. The parameter {affiliate_id} should be filled by the ID of the affiliate as defined by the platform.When the user clicks on the link, it should look like this: &loopcd=AFi|01234
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all TimeOne Campaigns for now and the future
Level in which I put the URL templates
Account or Affiliate level
Where is it located ?
To determine with your account manager
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following parameter at the end of the destination URLs &loopcd=AFj|{affiliate_id}. If Adloop is the only tracking template: ?loopcd=AFj|{affiliate_id} or put this value in the utm_content &utm_content=AFj|{affiliate_id}. The parameter {affiliate_id} should be filled by the ID of the affiliate as defined by the platform.When the user clicks on the link, it should look like this: `&loopcd=AFj|01234
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all CJ Campaigns for now and the future
Level in which I put the URL templates
Account or Affiliate level
Where is it located ?
To determine with your account manager
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following parameter at the end of the destination URLs &loopcd=AFa|{put_here_the_Affiliate_ID} or put this value in the utm_content &utm_content=AFa|{put_here_the_Affiliate_ID}. The parameter {put_here_the_Affiliate_ID} should be filled by the ID of the affiliate as defined by the platform. When the user clicks on the link, it should look like this: &loopcd=AFa|01234
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Affilae Campaigns for now and the future
Level in which I put the URL templates
Campaign level
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following string at the end of the destination URL &loopcd=DIw|~INSERTION_ID~. If Adloop is the only tracking template : ?&loopcd=DIw|~INSERTION_ID~. If you opt for the utm_content , use this value : &utm_content=DIw|~INSERTION_ID~
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future
Level in which I put the URL templates
Account or Affiliate level
Where is it located ?
To determine with your account manager
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following parameter at the end of the destination URLs`&loopcd=AFw
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Webgains Campaigns for now and the future
URL template
Criteo does not allow dynamic tracking templates . You can use our native matching function . To use our automatic matching function, put exactly in the UTM parameter the name of the campaign. Example : name of the campaign in the UTM campaign.
Level in which I put the URL templates
Account or Affiliate level
Where is it located ?
To determine with your account manager
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following parameter at the end of the destination URLs&loopcd=AFt|{affiliate_id} If Adloop is the only tracking template: ?loopcd=AFt|{affiliate_id} or put this value in the utm_content &utm_content=AFt|{affiliate_id} The parameter {affiliate_id} should be filled by the ID of the affiliate as defined by the platform. When the user clicks on the link, it should look like this: &loopcd=AFt|01234
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Tradedoubler Campaigns for now and the future
URL template
RTB House does not allow dynamic tracking templates . You can use our native matching function . To use our automatic matching function, put exactly in the UTM parameter the name of the campaign. Example : name of the campaign in the UTM campaign.
Level in which I put the URL templates
Account or Affiliate level
Where is it located ?
To determine with your account manager
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following parameter at the end of the destination URLs &loopcd=AFr|{affiliate_id}. If Adloop is the only tracking template: ?loopcd=AFr|{affiliate_id} or put this value in the utm_content &utm_content=AFr|{affiliate_id}. The parameter {affiliate_id} should be filled by the ID of the affiliate as defined by the platform. When the user clicks on the link, it should look like this: &loopcd=AFr|01234
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Rakuten Campaigns for now and the future
Level in which I put the URL templates
Account or Affiliate level
Where is it located ?
To determine with your account manager
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following parameter at the end of the destination URLs &loopcd=AFe|{affiliate_id}. If Adloop is the only tracking template: ?loopcd=AFe|{affiliate_id} or put this value in the utm_content &utm_content=AFe|{affiliate_id}. The parameter {affiliate_id} should be filled by the ID of the affiliate as defined by the platform.When the user clicks on the link, it should look like this: &loopcd=AFe|01234
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Effinity Campaigns for now and the future
Level in which I put the URL templates
Account level
Where is it located ?
On the left menu : click on Setting > Account level options > Tracking template
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
If Adloop is the only tracking template , just copy-paste the following `{lpurl}?loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future
Level in which I put the URL templates
Campaign level (all existing active Campaigns + new Campaigns upon creation)
Where is it located ?
Go to the Campaign you want to track
Go to Properties ,
then go to the destination URL suffix
What parameters should I use ?
loopcd
URL template
If there is no suffix already, copy-paste the following &loopcd=DId|%ebuy!|%esid!|%epid!|%eaid!|%ecid! If there is already a suffix, you have to add the same tracking template at the end of the existing suffix &loopcd=DId|%ebuy!|%esid!|%epid!|%eaid!|%ecid!
