# Deduplication **Deduplication** is the conditional activation on the confirmation page of a website, of the tag(s) responsible for the conversion. This activation is possible by capturing and reading the **parameters** of your **tracking** **URLs** through TagCommander. Within our interface, tags can be deduplicated with configurable rules depending on their position throughout the **customer** **journey**: at the beginning, at the end, or anywhere. For example, if before converting on your site a user saw and clicked a banner served by your retargeting partner, you can set up a rule to call only that partner’s confirmation tag on the confirmation page. The deduplication module in Commanders Act is included in your **TagCommander** offer. It allows you to create rules to fire confirmation tags (mostly but not only) based on: * A digital **marketing** **channel** (SEM, Display, Retargeting, Affiliation, etc). * A **traffic** **source** linked to that channel (digital marketing solutions such as Criteo, Netaffiliation, Marin, Tradedoubler, etc). * The position of the **touchpoint** throughout the **customer** **journey**. * Whether a **click** or **impression** – or both – are involved. **Note:** Channel and source information is read and captured from the parameters in your tracking URLs if you use our “TagCommander” product only. However, if you have subscribed to other products in our suite (“MixCommander”), you can use Commanders Act redirects, in which case there would be no URL parameter capture. There are many **benefits** from activating the deduplication module: * Preserving information confidentiality: by activating solely the tag of the partner responsible for a conversion, you limit information leakage about your sales, leads, order amounts, among others, to all your providers, and communicate only what pertains to a specific conversion generated by a specific solution to that very partner. * Saving time: Commanders Act’s deduplication module allocates conversions to partners in real time, helping you save time and not having to allocate conversions manually afterwards from information obtained through reports generated by your analytics tools and your partners. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/web-container/user-manual/deduplication.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.