Normalized metrics

Awareness

Normalized metrics	Data source metrics
:Ad_centric: Ad Impressions	:Google_Ads: Impressions , :Tiktok:Impressions, :Xandr:Impressions ,:pinterest: Impressions, :youtube: Impressions , :awin:Impressions , :snapchat: Impressions, :tradedoubler: Impressions , :Facebook_ads: Impressions, :shopping: Impressions , :Google_Ads: Impressions , :Twitter: Impressions, :RTB: Impressions, :Bing_ads: Impressions ,:bing_shopping: Impressions, :Linkedin: Impressions ,:campaign_manager: Impressions, :netaffiliation: Impressions
:Ad_centric: Hard bounces	:Activecampaign: Hard bounces
:Ad_centric: Impression share	:Google_Ads: Impression share,:shopping: Impression share ,:Google_Ads: Impression share
:Ad_centric: Interactions	:Facebook_ads: Engagement, :snapchat: Clicks, :snapchat: Shares, :snapchat: Saves, :Tiktok:Comments, :Tiktok: Likes, :Tiktok: Shares, :pinterest:Engagement, :Twitter: Engagement, :Linkedin: Comments, :Linkedin:Follows, :Linkedin: Reactions, :Linkedin: Shares
Ad_centric: Open mails	:Activecampaign: Open emails
:Ad_centric: Sent mails	:Linkedin: Sent mails
:Ad_centric: Soft bounces	:Activecampaign: Soft bounces
:Ad_centric: Started videos	:Tiktok:Videos started ,:Xandr:Started videos ,:pinterest: Videos started ,:snapchat: Videos started ,:Facebook_ads: Videos started ,:Twitter: Videos started ,:Linkedin: Videos started

Costs

Normalized metrics

Data source metrics

:Ad_centric: Ad spend

:Google_Ads: Ad spend, :netaffiliation: Ad spend ,:Tiktok:Ad spend ,:affilae:Ad spend ,:Xandr:Ad spend ,:pinterest: Ad spend, :youtube: Ad spend , :awin:Ad spend, :snapchat: Ad spend,:rakuten:Ad spend ,:tradedoubler:Ad spend ,:Facebook_ads: Ad spend, :shopping:Ad spend , :Google_Ads: Ad spend, :Twitter: Ad spend ,:RTB:Ad spend ,:Bing_ads:Ad spend , :bing_shopping:Ad spend , :Linkedin: Ad spend, :campaign_manager:Ad spend

Traffic

Normalized metrics	Data source metrics
:Ad_centric: Clicks	:Google_Ads: Clicks, :Tiktok:Clicks , :Xandr: Clicks , :pinterest: Clicks, :youtube: Clicks:awin:Clicks ,:snapchat: Clicks ,:tradedoubler:Clicks , :Facebook_ads: Clicks , :shopping: Clicks , :Google_Ads: Clicks, :Twitter: Clicks, :RTB:Clicks , :Bing_ads:Clicks , :bing_shopping: Clicks ,:Linkedin: Clicks ,:Activecampaign: Clicks, :campaign_manager: Clicks, :netaffiliation: Clicks, :rakuten: Clicks

Conversion

Normalized metrics	Data source metrics
:Ad_centric: Conversions	:Google_Ads: Conversions,:Tiktok:Conversions ,:affilae:Conversions ,:Xandr:Conversions ,:pinterest:Conversions ,:youtube: Conversions,:awin:Conversions ,:snapchat: Conversions,:tradedoubler:Conversions ,:Facebook_ads: Conversions,:shopping: Conversions ,:Google_Ads: Conversions ,:Twitter: Conversions,:RTB:Conversions ,:Bing_ads: Conversions,:bing_shopping: Conversions,:Linkedin: Conversions,:campaign_manager: Conversions, :netaffiliation: Conversions, :rakuten: Conversions
:Ad_centric: Revenue	:Google_Ads: Revenue ,:affilae:Revenue ,:pinterest:Revenue ,:youtube: Revenue ,:awin:Revenue ,:snapchat: Revenue ,:tradedoubler:Revenue ,:Facebook_ads: Revenue,:shopping: Revenue ,:Google_Ads: Revenue,:Twitter: Revenue post view ,:RTB:Revenue ,:Bing_ads: Revenue,:bing_shopping: Revenue ,:Linkedin: Revenue,:campaign_manager: Revenue, :Tiktok: Revenue in app purchase, :rakuten: Revenue

Engagement

Normalized metrics	Data source metrics
:Ad_centric: Email unsubscribes	:Activecampaign: Email unsubscribes
:Ad_centric: Videos completed	:Tiktok: Videos completed,:Xandr:Videos viewed 100% ,:pinterest:Videos completed ,:youtube: Videos completed,:snapchat: Videos completed,:Facebook_ads: Videos completed,:Twitter: Videos completed ,:Linkedin: Videos completed