> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/vi-data-management/metrics/normalized-metrics.md).

# Normalized metrics

Awareness

| **Normalized metrics**         | **Data source metrics**                                                                                                                                                                                                                                                                                                                                                                                                                                                 |
| ------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| :Ad\_centric: Ad Impressions   | :Google\_Ads: Impressions , :Tiktok:Impressions, :Xandr:Impressions ,:pinterest: Impressions, :youtube: Impressions , :awin:Impressions , :snapchat: Impressions, :tradedoubler: Impressions , :Facebook\_ads: Impressions, :shopping: Impressions , :Google\_Ads: Impressions , :Twitter: Impressions, :RTB: Impressions, :Bing\_ads: Impressions ,:bing\_shopping: Impressions, :Linkedin: Impressions ,:campaign\_manager: Impressions, :netaffiliation: Impressions |
| :Ad\_centric: Hard bounces     | :Activecampaign: Hard bounces                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| :Ad\_centric: Impression share | :Google\_Ads: Impression share,:shopping: Impression share ,:Google\_Ads: Impression share                                                                                                                                                                                                                                                                                                                                                                              |
| :Ad\_centric: Interactions     | :Facebook\_ads: Engagement, :snapchat: Clicks, :snapchat: Shares, :snapchat: Saves, :Tiktok:Comments, :Tiktok: Likes, :Tiktok: Shares, :pinterest:Engagement, :Twitter: Engagement, :Linkedin: Comments, :Linkedin:Follows, :Linkedin: Reactions, :Linkedin: Shares                                                                                                                                                                                                     |
| Ad\_centric: Open mails        | :Activecampaign: Open emails                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| :Ad\_centric: Sent mails       | :Linkedin: Sent mails                                                                                                                                                                                                                                                                                                                                                                                                                                                   |
| :Ad\_centric: Soft bounces     | :Activecampaign: Soft bounces                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| :Ad\_centric: Started videos   | :Tiktok:Videos started ,:Xandr:Started videos ,:pinterest: Videos started ,:snapchat: Videos started ,:Facebook\_ads: Videos started ,:Twitter: Videos started ,:Linkedin: Videos started                                                                                                                                                                                                                                                                               |

Costs

| **Normalized metrics** | **Data source metrics**                                                                                                                                                                                                                                                                                                                                                                                                                        |
| ---------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| :Ad\_centric: Ad spend | :Google\_Ads: Ad spend, :netaffiliation: Ad spend ,:Tiktok:Ad spend ,:affilae:Ad spend ,:Xandr:Ad spend ,:pinterest: Ad spend, :youtube: Ad spend , :awin:Ad spend, :snapchat: Ad spend,:rakuten:Ad spend ,:tradedoubler:Ad spend ,:Facebook\_ads: Ad spend, :shopping:Ad spend , :Google\_Ads: Ad spend, :Twitter: Ad spend ,:RTB:Ad spend ,:Bing\_ads:Ad spend , :bing\_shopping:Ad spend , :Linkedin: Ad spend, :campaign\_manager:Ad spend |

Traffic

| **Normalized metrics** | **Data source metrics**                                                                                                                                                                                                                                                                                                                                                                                               |
| ---------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| :Ad\_centric: Clicks   | :Google\_Ads: Clicks, :Tiktok:Clicks , :Xandr: Clicks , :pinterest: Clicks, :youtube: Clicks:awin:Clicks ,:snapchat: Clicks ,:tradedoubler:Clicks , :Facebook\_ads: Clicks , :shopping: Clicks , :Google\_Ads: Clicks, :Twitter: Clicks, :RTB:Clicks , :Bing\_ads:Clicks , :bing\_shopping: Clicks ,:Linkedin: Clicks ,:Activecampaign: Clicks, :campaign\_manager: Clicks, :netaffiliation: Clicks, :rakuten: Clicks |

Conversion

| **Normalized metrics**    | **Data source metrics**                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| ------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| :Ad\_centric: Conversions | :Google\_Ads: Conversions,:Tiktok:Conversions ,:affilae:Conversions ,:Xandr:Conversions ,:pinterest:Conversions ,:youtube: Conversions,:awin:Conversions ,:snapchat: Conversions,:tradedoubler:Conversions ,:Facebook\_ads: Conversions,:shopping: Conversions ,:Google\_Ads: Conversions ,:Twitter: Conversions,:RTB:Conversions ,:Bing\_ads: Conversions,:bing\_shopping: Conversions,:Linkedin: Conversions,:campaign\_manager: Conversions, :netaffiliation: Conversions, :rakuten: Conversions |
| :Ad\_centric: Revenue     | :Google\_Ads: Revenue ,:affilae:Revenue ,:pinterest:Revenue ,:youtube: Revenue ,:awin:Revenue ,:snapchat: Revenue ,:tradedoubler:Revenue ,:Facebook\_ads: Revenue,:shopping: Revenue ,:Google\_Ads: Revenue,:Twitter: Revenue post view ,:RTB:Revenue ,:Bing\_ads: Revenue,:bing\_shopping: Revenue ,:Linkedin: Revenue,:campaign\_manager: Revenue, :Tiktok: Revenue in app purchase, :rakuten: Revenue                                                                                            |

Engagement

| **Normalized metrics**           | **Data source metrics**                                                                                                                                                                                                           |
| -------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| :Ad\_centric: Email unsubscribes | :Activecampaign: Email unsubscribes                                                                                                                                                                                               |
| :Ad\_centric: Videos completed   | :Tiktok: Videos completed,:Xandr:Videos viewed 100% ,:pinterest:Videos completed ,:youtube: Videos completed,:snapchat: Videos completed,:Facebook\_ads: Videos completed,:Twitter: Videos completed ,:Linkedin: Videos completed |