Adloop Documentation

README
I - Start your Adloop discovery!
- Quick start
- Basic informations
II - Data Sources and Destinations
III - Adloop reports system 📈
IV - Smart data ⚡
V - Exports Center 🚀
- Export Destinations
- Exports
VI - Data Management 📁
VII - Adloop Tracking & Attribution
VII - Our optimization process
- Use Analytics & Attribution KPI
Tutorials 📽 & step by step guides 🚶‍♀️🚶‍♂️
FAQ
What is the difference between Platform and Attributed data?
What could be the reason for your unsuccessful data source connection?
Glossary
Use cases
- Error 404
- Destinations (Exports or Notifications)%

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Arrival rate
Average cart
Bounce rate
Conversion rate
Cost per completed videos
Cost per interaction
Cost per landed click
Cost per useful click
CPA
CPC
CPM
CTR
Engagement rate
ROAS
Views rate (Videos)
Calculated metrics

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VI - Data Management 📁

Metrics

Calculated metrics definition

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