# a. Meta : URL templates for Facebook Ads Campaigns

> Those URLs are valid for Facebook Ads and Instagram Ads

|                                               |                                                                                                                                                                                                                                                                                                                                                                            |
| --------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Level in which I put the URL templates**    | Ad level (all existing active Ads + new Ads) Instructions to be integrated in the trafficking process                                                                                                                                                                                                                                                                      |
| **Where is it located ?**                     | <ul><li>Go to the <em>edit window</em> of the Facebook Ad</li><li>Go to the <em>Website URL</em> field</li><li>Edit the destination URL to include the URL parameter</li></ul>                                                                                                                                                                                             |
| **What parameters should I use ?**            | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics) using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                                                                                                                               |
| **URL template**                              | Just add the following string at the end of the destination URL `&loopcd=SMf\|{{ad.id}}` `&loopcd=SMf\|{{ad.id}}\|{{placement}}`. If Adloop is the only tracking parameter: `?loopcd=SMf\|{{ad.id}}` `?loopcd=SMf\|{{ad.id}}\|{{placement}}`. If you opt for the *utm\_content* , use this value : `&utm_content=SMf\|{{ad.id}}&utm_content=SMf\|{{ad.id}}\|{{placement}}` |
| **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Facebook Ads Campaigns for now and the future                                                                                                                                                                                                                                                                  |

![](https://3498010832-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3KEERJBEyYQ7ZxIIMK79%2Fuploads%2Fgit-blob-f49014bf144323de04a9e2c99af6566b9685c233%2Fimage-20220303-093304.png?alt=media)

![](https://3498010832-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3KEERJBEyYQ7ZxIIMK79%2Fuploads%2Fgit-blob-f0c1a174cc4b9a183bedb6aab9a10102a44f3f56%2Fad1.png?alt=media) ![](https://3498010832-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3KEERJBEyYQ7ZxIIMK79%2Fuploads%2Fgit-blob-a7f3eea36d21ca1c27f7dc0f085e4d4bda2adb33%2Fad2.png?alt=media)