> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/2.-social-ads-networks/a.-meta-url-templates-for-facebook-ads-campaigns.md).

# a. Meta : URL templates for Facebook Ads Campaigns

> Those URLs are valid for Facebook Ads and Instagram Ads

|                                               |                                                                                                                                                                                                                                                                                                                                                                            |
| --------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Level in which I put the URL templates**    | Ad level (all existing active Ads + new Ads) Instructions to be integrated in the trafficking process                                                                                                                                                                                                                                                                      |
| **Where is it located ?**                     | <ul><li>Go to the <em>edit window</em> of the Facebook Ad</li><li>Go to the <em>Website URL</em> field</li><li>Edit the destination URL to include the URL parameter</li></ul>                                                                                                                                                                                             |
| **What parameters should I use ?**            | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics) using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                                                                                                                               |
| **URL template**                              | Just add the following string at the end of the destination URL `&loopcd=SMf\|{{ad.id}}` `&loopcd=SMf\|{{ad.id}}\|{{placement}}`. If Adloop is the only tracking parameter: `?loopcd=SMf\|{{ad.id}}` `?loopcd=SMf\|{{ad.id}}\|{{placement}}`. If you opt for the *utm\_content* , use this value : `&utm_content=SMf\|{{ad.id}}&utm_content=SMf\|{{ad.id}}\|{{placement}}` |
| **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Facebook Ads Campaigns for now and the future                                                                                                                                                                                                                                                                  |

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