a. Meta : URL templates for Facebook Ads Campaigns
Those URLs are valid for Facebook Ads and Instagram Ads
Last updated
Those URLs are valid for Facebook Ads and Instagram Ads
Last updated
Level in which I put the URL templates
Ad level (all existing active Ads + new Ads) Instructions to be integrated in the trafficking process
Where is it located ?
Go to the edit window of the Facebook Ad
Go to the Website URL field
Edit the destination URL to include the URL parameter
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following string at the end of the destination URL &loopcd=SMf|{{ad.id}}
&loopcd=SMf|{{ad.id}}|{{placement}}
. If Adloop is the only tracking parameter: ?loopcd=SMf|{{ad.id}}
?loopcd=SMf|{{ad.id}}|{{placement}}
. If you opt for the utm_content , use this value : &utm_content=SMf|{{ad.id}}&utm_content=SMf|{{ad.id}}|{{placement}}
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Facebook Ads Campaigns for now and the future