a. Meta : URL templates for Facebook Ads Campaigns

Those URLs are valid for Facebook Ads and Instagram Ads

Level in which I put the URL templates

Ad level (all existing active Ads + new Ads) Instructions to be integrated in the trafficking process

Where is it located ?

  • Go to the edit window of the Facebook Ad

  • Go to the Website URL field

  • Edit the destination URL to include the URL parameter

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL &loopcd=SMf|{{ad.id}} &loopcd=SMf|{{ad.id}}|{{placement}}. If Adloop is the only tracking parameter: ?loopcd=SMf|{{ad.id}} ?loopcd=SMf|{{ad.id}}|{{placement}}. If you opt for the utm_content , use this value : &utm_content=SMf|{{ad.id}}&utm_content=SMf|{{ad.id}}|{{placement}}

Shoud I use both adlcoid & utm_content ?

No, just chose one parameter and keep it consistent for all Facebook Ads Campaigns for now and the future

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