# Google Youtube (Ads) metrics & dimensions

| **Metric name in Adloop** | **Metric name in Source** | **Definition**                                                                                                                                                                                                                                             |
| ------------------------- | ------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Ad Spend                  | Cost                      | Cost is the sum of your spend during this period.                                                                                                                                                                                                          |
| Clicks                    | Clicks                    | When someone clicks your ad, it's counted here.                                                                                                                                                                                                            |
| Impressions               | Impressions               | How many times your video thumb­nails were shown to view­ers. In­cludes only im­pres­sions on You­Tube, not on ex­tern­al sites or apps.                                                                                                                   |
| Conversions               | Conversions               | "Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column                                                                                |
| Revenue                   | Conversions value         | Conversion value (Conv. value)  is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.                                                                                       |
| Videos completed          | Videos views              | Number of times your video have been played for at least 30s (or to its completion if it’s shorter) or someone has interacted with the video.                                                                                                              |
| View through conversions  | View-through conv.        | View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window. |
| Engagements               | Engagements               | An engagement occurs when a consumer engages with an ad, for example viewing at least 10 seconds of or clicking on a video ad.                                                                                                                             |

| **Dimension name in Adloop** | **Dimension name in Source** | **Definition**                        |
| ---------------------------- | ---------------------------- | ------------------------------------- |
| Campaign name                | Campaign                     | The name of the campaign.             |
| Adgroup name                 | Ad group                     | The name of the Ad group.             |
| Site                         | Site                         | Sites where your ads can appear.      |
| Title                        | Title                        | The title of the video.               |
| Ad ID                        | Ad ID                        | The unique identifier of an ad.       |
| Campaign ID                  | Campaign ID                  | The unique identifier of a campaign.  |
| Adgroup ID                   | Ad group ID                  | The unique identifier of an ad group. |


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