Google Youtube (Ads) metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad Spend	Cost	Cost is the sum of your spend during this period.
Clicks	Clicks	When someone clicks your ad, it's counted here.
Impressions	Impressions	How many times your video thumb­nails were shown to view­ers. In­cludes only im­pres­sions on You­Tube, not on ex­tern­al sites or apps.
Conversions	Conversions	"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column
Revenue	Conversions value	Conversion value (Conv. value) is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.
Videos completed	Videos views	Number of times your video have been played for at least 30s (or to its completion if it’s shorter) or someone has interacted with the video.
View through conversions	View-through conv.	View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window.
Engagements	Engagements	An engagement occurs when a consumer engages with an ad, for example viewing at least 10 seconds of or clicking on a video ad.

Dimension name in Adloop	Dimension name in Source	Definition
Campaign name	Campaign	The name of the campaign.
Adgroup name	Ad group	The name of the Ad group.
Site	Site	Sites where your ads can appear.
Title	Title	The title of the video.
Ad ID	Ad ID	The unique identifier of an ad.
Campaign ID	Campaign ID	The unique identifier of a campaign.
Adgroup ID	Ad group ID	The unique identifier of an ad group.