Meta metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad Spend	Amount spent	The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.
Clicks	Clicks (all)	The number of clicks on your ads.
Impressions	Impressions	The number of times your ads were on screen.
Conversions	Website purchases	The number of purchase events tracked by the pixel on your website and attributed to your ads.
Revenue	Revenue	Number of purchases.
Videos completed	Video plays at 100%	The number of times your video was played at 100% of its length, including plays that skipped to this point.
Videos started	Video plays	The number of times your video starts to play. This is counted for each impression of a video, and excludes replays.
Reactions	Post reactions	The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Care, Haha, Wow, Sad or Angry.
Reach	Reach	The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.Attention! You may not see the same data between Adloop & Facebook because Facebook is counting the Reach per “unique people reached” and they are not sending out this information.
Comments	Post comments	The number of comments on your ads.
Shares	Post shares	The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
Engagement	Post Engagement	Post engagement includes all actions that people take involving your ads while they're running. Post engagements can include actions such as reacting to, commenting on or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link.
Engagement rate	Engagement rate	Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post.
Conversions post view	Omni-purchase	Refers to a conversion where the user has previously been delivered an impression but not clicked on it.
Revenue post view	Values omni-purchase\view	Number of purchases. (post-view).
Conversions post click	Omni-purchase	A conversion that occurs after a user has clicked on an ad.
Revenue post click	Values omni-purchase\click	Number of purchases. (post-click).
Views videos 25%	Video plays at 25%	The number of times your video was played at 25% of its length, including plays that skipped to this point.
Views videos 50%	Video plays at 50%	The number of times your video was played at 50% of its length, including plays that skipped to this point.
Views videos 75%	Video plays at 75%	The number of times your video was played at 75% of its length, including plays that skipped to this point.
Outbound clicks	Outbond clicks	The number of clicks on links that take people off Facebook-owned properties.
Thruplays	Thruplays	ThruPlay is an optimization and billing option for video ads in the video views objective. It measures completion for videos shorter than 15 seconds or videos played at least 15 seconds for longer videos.

Dimension name in Adloop	Dimension name in Source	Definition
Campaign name	Campaign	The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Adgroup name	Ad set	The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Ad name	Ad	The name of the ad you're viewing in reporting.
Campaign ID	Campaign ID	The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Adgroup ID	Ad set ID	The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Ad ID	Ad ID	The unique ID of the ad you're viewing in reporting.
Account name	Account ID	The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.