# c. Hawk URL templates

|                                               |                                                                                                                                                                                                                                                                        |
| --------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **What parameters should I use ?**            | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                            |
| **URL template**                              | Just add the following string at the end of the destination URL `&loopcd=DIh\|${HAWK_LINE_ID}`. If Adloop is the **only tracking template** : `?loopcd=DIh\|${HAWK_LINE_ID}`. If you opt for the *utm\_content* , use this value : `&utm_content=DIh\|${HAWK_LINE_ID}` |
| **Shoud I use both adlcoid & utm\_content ?** | No, choose one.                                                                                                                                                                                                                                                        |


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