c. Hawk URL templates

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL &loopcd=DIh|${HAWK_LINE_ID}. If Adloop is the only tracking template : ?loopcd=DIh|${HAWK_LINE_ID}. If you opt for the utm_content , use this value : &utm_content=DIh|${HAWK_LINE_ID}

Shoud I use both adlcoid & utm_content ?

No, choose one.

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