Platform 161 metrics & dimensions
Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Total Cost
Total Cost of the campaign.
Clicks
Clicks
Volume of clicks.
Impressions
Impressions
Volume of impressions.
Conversions
Conversions
Volume of conversions.
Revenue
Gross revenue
Total value of conversions (gross revenue).
Videos started
Videos started
Number of times a video was started
Videos completed
Videos completed
Number of times a video was fully watched (100%)
Post-view conversions
Post-view conversions
Volume of conversions measured after an ad was viewed.
Post-clicks conversions
Post-click conversions
Volume of conversions measured after an ad was clicked.
Viewable impressions
Viewable impressions
Volume of impressions that appeared at least 50% on screen for more than one second.
Media cost
Media cost
Cost linked to the media diffusion.
Media budget
Media budget
Total budget set for the campaign.
Video views 25%
Video views first quartile
Number of times a video was watched until the first quartile
Video views 50%
Video views midpoint
Number of times a video was watched until the midpoint
Video views 75%
Video views third quartile
Number of times a video was watched until the third quartile
Dimension name in Adloop
Dimension name in Source
Definition
Display Campaign
Campaign
Name of the campaign.
Placement Display
Report Domain
Name of the placement.
Display Ad
Size
Size of the creative.
Display Site
Site
Name of the site.
Display Creative
Creative
Name of the creative.
Campaign ID
Campaign ID
ID of the campaign.
Advertiser ID
Advertiser ID
ID of the advertiser.
Advertiser
Advertiser
Name of the advertiser.
Agency ID
Agency ID
ID of the agency.
Site ID
Site ID
ID of the site.
Creative ID
Creative ID
ID of the creative.
Media Plan ID
Media Plan ID
ID of the media plan.
Media Plan
Media Plan
Media plan is the first step, after which user can add campaigns within that media plan.
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