Platform 161 metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad Spend	Total Cost	Total Cost of the campaign.
Clicks	Clicks	Volume of clicks.
Impressions	Impressions	Volume of impressions.
Conversions	Conversions	Volume of conversions.
Revenue	Gross revenue	Total value of conversions (gross revenue).
Videos started	Videos started	Number of times a video was started
Videos completed	Videos completed	Number of times a video was fully watched (100%)
Post-view conversions	Post-view conversions	Volume of conversions measured after an ad was viewed.
Post-clicks conversions	Post-click conversions	Volume of conversions measured after an ad was clicked.
Viewable impressions	Viewable impressions	Volume of impressions that appeared at least 50% on screen for more than one second.
Media cost	Media cost	Cost linked to the media diffusion.
Media budget	Media budget	Total budget set for the campaign.
Video views 25%	Video views first quartile	Number of times a video was watched until the first quartile
Video views 50%	Video views midpoint	Number of times a video was watched until the midpoint
Video views 75%	Video views third quartile	Number of times a video was watched until the third quartile

Dimension name in Adloop	Dimension name in Source	Definition
Display Campaign	Campaign	Name of the campaign.
Placement Display	Report Domain	Name of the placement.
Display Ad	Size	Size of the creative.
Display Site	Site	Name of the site.
Display Creative	Creative	Name of the creative.
Campaign ID	Campaign ID	ID of the campaign.
Advertiser ID	Advertiser ID	ID of the advertiser.
Advertiser	Advertiser	Name of the advertiser.
Agency ID	Agency ID	ID of the agency.
Site ID	Site ID	ID of the site.
Creative ID	Creative ID	ID of the creative.
Media Plan ID	Media Plan ID	ID of the media plan.
Media Plan	Media Plan	Media plan is the first step, after which user can add campaigns within that media plan.