> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/platform-161-metrics-and-dimensions.md).

# Platform 161 metrics & dimensions

| **Metric name in Adloop** | **Metric name in Source**  | **Definition**                                                                       |
| ------------------------- | -------------------------- | ------------------------------------------------------------------------------------ |
| Ad Spend                  | Total Cost                 | Total Cost of the campaign.                                                          |
| Clicks                    | Clicks                     | Volume of clicks.                                                                    |
| Impressions               | Impressions                | Volume of impressions.                                                               |
| Conversions               | Conversions                | Volume of conversions.                                                               |
| Revenue                   | Gross revenue              | Total value of conversions (gross revenue).                                          |
| Videos started            | Videos started             | Number of times a video was started                                                  |
| Videos completed          | Videos completed           | Number of times a video was fully watched (100%)                                     |
| Post-view conversions     | Post-view conversions      | Volume of conversions measured after an ad was viewed.                               |
| Post-clicks conversions   | Post-click conversions     | Volume of conversions measured after an ad was clicked.                              |
| Viewable impressions      | Viewable impressions       | Volume of impressions that appeared at least 50% on screen for more than one second. |
| Media cost                | Media cost                 | Cost linked to the media diffusion.                                                  |
| Media budget              | Media budget               | Total budget set for the campaign.                                                   |
| Video views 25%           | Video views first quartile | Number of times a video was watched until the first quartile                         |
| Video views 50%           | Video views midpoint       | Number of times a video was watched until the midpoint                               |
| Video views 75%           | Video views third quartile | Number of times a video was watched until the third quartile                         |

| **Dimension name in Adloop** | **Dimension name in Source** | **Definition**                                                                           |
| ---------------------------- | ---------------------------- | ---------------------------------------------------------------------------------------- |
| Display Campaign             | Campaign                     | Name of the campaign.                                                                    |
| Placement Display            | Report Domain                | Name of the placement.                                                                   |
| Display Ad                   | Size                         | Size of the creative.                                                                    |
| Display Site                 | Site                         | Name of the site.                                                                        |
| Display Creative             | Creative                     | Name of the creative.                                                                    |
| Campaign ID                  | Campaign ID                  | ID of the campaign.                                                                      |
| Advertiser ID                | Advertiser ID                | ID of the advertiser.                                                                    |
| Advertiser                   | Advertiser                   | Name of the advertiser.                                                                  |
| Agency ID                    | Agency ID                    | ID of the agency.                                                                        |
| Site ID                      | Site ID                      | ID of the site.                                                                          |
| Creative ID                  | Creative ID                  | ID of the creative.                                                                      |
| Media Plan ID                | Media Plan ID                | ID of the media plan.                                                                    |
| Media Plan                   | Media Plan                   | Media plan is the first step, after which user can add campaigns within that media plan. |