Google Shopping (Ads) metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad Spend	Cost	Cost is the sum of your spend during this period.
Clicks	Clicks	When someone clicks your ad, it's counted here.
Impressions	Impressions	An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen.
Impression share	Impression share	Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive.
Conversions	Conversions	"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column.
Revenue	Revenue	This metric is in beta. Revenue is the total amount of income from all transactions that are attributed to clicks on this ad. Here is revenue in a formula: Revenue - Cost of goods sold = Gross profit

Dimension name in Adloop	Dimension name in Source	Definition
Product	Product title	The title of the advertised product.
Adgroup name	Ad group	The name of the adgroup.
Campaign name	Campaign	The name of the campaign.
Product ID	Product ID	The unique identifier of a product.
Adgroup ID	Ad group ID	The unique identifier of an ad group.
Campaign ID	Campaign ID	The unique identifier of a campaign.