Google Campaign Manager metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad Spend	Media cost	Media cost is the raw cost for impressions purchased from an exchange.
Clicks	Clicks	The number of times that users clicked on a creative during the specified date range. A click is recorded even if the user does not actually reach the landing page. For example, if a user clicks on an ad, then closes the browser before the landing page loads, a click is still recorded.
Impressions	Impressions	The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range.
Conversions	Conversions	The number of times that users took a desired action during the reporting period, after seeing or clicking on an ad.
Revenue	Conversions revenue	The total amount of revenue attributed to all conversions in the reporting period, including both click-through and view-through conversions.
View through conversions	View through conversions	Conversions that are attributed to an ad that was displayed but not clicked on.

Dimension name in Adloop	Dimension name in Source	Definition
Ad	Ad	A commercial message that's delivered to a user. In Campaign Manager 360, an ad generally contains one or more creatives and is where you set the run dates and targeting criteria. To run, an ad must be assigned to a placement.
Placement	Placement	All locations where your ads can appear based on targeting settings. A placement can be a website, webpage, mobile app, video content, or an individual ad unit.
Site	Site	A representation in your Campaign Manager 360 account of a website, part of a website, or group of websites from which an advertiser or agency has purchased ad space. Each Campaign Manager 360 site is associated with a site in Site Directory.
Campaign name	Campaign	Associated with an advertiser, a campaign is a basic framework for managing your advertising.
Campaign ID	Campaign ID	The ID associated with a campaign.
Site ID	Site ID	The ID associated with CM
Placement ID	Placement ID	The ID associated with a placement.
Ad ID	Ad ID	The ID associated with an ad.
Ad Creative	Creative	The media package that's delivered to users to convey your advertising message. Generally, each creative consists of at least one asset , such as an image file, as well as additional information, such as a name for the creative. For rich media creatives, assets can include HTML files and files of other types. Typically, these creatives also include a backup image file that can be delivered to browsers that can't load the rich media content.
Ad Creative ID	Creative ID	The ID associated with a creative.