# Snapchat Ads metrics & dimension | **Metric name in Adloop** | **Metric name in Source** | **Definition** | | ------------------------- | -------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Ad spend | Amount spent | Spend based on delivery. | | App installs | App Installs | Number of times your app was installed. | | Clicks | Swipes | The total number of times a user has clicked on an ad in your app or website. | | Conversions | Conversion Purchases | The total number of purchases made in your app or website. | | Conversions post click | Conversions post click | The total number of purchases made in your app or website (post-click). | | Conversions post view | Conversions post view | The total number of purchases made in your app or website (post-view). | | Impressions | Total Impressions | The sum of paid impressions and earned impressions (paid impressions + earned impressions). | | Revenue | Conversion Purchases Value | The total value of purchases made in your app or website. | | Revenue post click | Revenue post click | The total value of purchases made in your app or website (post-click). | | Revenue post view | Revenue post view | The total value of purchases made in your app or website (post-view). | | Saves | Camera Save | The total number of saves made in your app or website | | Shares | Camera Shares | The total number of times a Snapchatter has shared in your app or website | | Videos completed | Video completions | Number of times your Top Snap was viewed to 97%. | | Videos started | Total video views | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap. | | Reach | Total Reach | The number of unique Snapchatters who viewed your ad, either by receiving a paid or earned impression. Attention! You may not see the same data between Adloop & Snapchat because Snapchat is counting the Reach per “unique Snapchatters” and they are not sending out this information. | | Video view 25% | Video Plays at 25% | Number of times your Top Snap was viewed to 25%. | | Video view 50% | Video Plays at 50% | Number of times your Top Snap was viewed to 50%. | | Video view 75% | Video Plays at 75% | Number of times your Top Snap was viewed to 75%. | | **Dimension name in Adloop** | **Dimension name in Source** | **Definition** | | ---------------------------- | ---------------------------- | ------------------------------------ | | Account ID | Ad Account ID | Unique identifier for the ad account | | Ad | Ad | Name of the ad | | Adgroup ID | Ad set ID | Unique identifier for ad squad | | Adgroup name | Ad set | Name of the ad set | | Ad ID | Ad ID | Unique identifier for ad | | Campaign ID | Campaign ID | Unique identifier for campaign | | Campaign name | Campaign name | Name of the campaign | | Campaign objective | | | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/snapchat-ads-metrics-and-dimension.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.