> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/snapchat-ads-metrics-and-dimension.md).

# Snapchat Ads metrics & dimension

| **Metric name in Adloop** | **Metric name in Source**  | **Definition**                                                                                                                                                                                                                                                                            |
| ------------------------- | -------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Ad spend                  | Amount spent               | Spend based on delivery.                                                                                                                                                                                                                                                                  |
| App installs              | App Installs               | Number of times your app was installed.                                                                                                                                                                                                                                                   |
| Clicks                    | Swipes                     | The total number of times a user has clicked on an ad in your app or website.                                                                                                                                                                                                             |
| Conversions               | Conversion Purchases       | The total number of purchases made in your app or website.                                                                                                                                                                                                                                |
| Conversions post click    | Conversions post click     | The total number of purchases made in your app or website (post-click).                                                                                                                                                                                                                   |
| Conversions post view     | Conversions post view      | The total number of purchases made in your app or website (post-view).                                                                                                                                                                                                                    |
| Impressions               | Total Impressions          | The sum of paid impressions and earned impressions (paid impressions + earned impressions).                                                                                                                                                                                               |
| Revenue                   | Conversion Purchases Value | The total value of purchases made in your app or website.                                                                                                                                                                                                                                 |
| Revenue post click        | Revenue post click         | The total value of purchases made in your app or website (post-click).                                                                                                                                                                                                                    |
| Revenue post view         | Revenue post view          | The total value of purchases made in your app or website (post-view).                                                                                                                                                                                                                     |
| Saves                     | Camera Save                | The total number of saves made in your app or website                                                                                                                                                                                                                                     |
| Shares                    | Camera Shares              | The total number of times a Snapchatter has shared in your app or website                                                                                                                                                                                                                 |
| Videos completed          | Video completions          | Number of times your Top Snap was viewed to 97%.                                                                                                                                                                                                                                          |
| Videos started            | Total video views          | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap.                                                                                                                        |
| Reach                     | Total Reach                | The number of unique Snapchatters who viewed your ad, either by receiving a paid or earned impression. Attention! You may not see the same data between Adloop & Snapchat because Snapchat is counting the Reach per “unique Snapchatters” and they are not sending out this information. |
| Video view 25%            | Video Plays at 25%         | Number of times your Top Snap was viewed to 25%.                                                                                                                                                                                                                                          |
| Video view 50%            | Video Plays at 50%         | Number of times your Top Snap was viewed to 50%.                                                                                                                                                                                                                                          |
| Video view 75%            | Video Plays at 75%         | Number of times your Top Snap was viewed to 75%.                                                                                                                                                                                                                                          |

| **Dimension name in Adloop** | **Dimension name in Source** | **Definition**                       |
| ---------------------------- | ---------------------------- | ------------------------------------ |
| Account ID                   | Ad Account ID                | Unique identifier for the ad account |
| Ad                           | Ad                           | Name of the ad                       |
| Adgroup ID                   | Ad set ID                    | Unique identifier for ad squad       |
| Adgroup name                 | Ad set                       | Name of the ad set                   |
| Ad ID                        | Ad ID                        | Unique identifier for ad             |
| Campaign ID                  | Campaign ID                  | Unique identifier for campaign       |
| Campaign name                | Campaign name                | Name of the campaign                 |
| Campaign objective           |                              |                                      |