Snapchat Ads metrics & dimension

Metric name in Adloop	Metric name in Source	Definition
Ad spend	Amount spent	Spend based on delivery.
App installs	App Installs	Number of times your app was installed.
Clicks	Swipes	The total number of times a user has clicked on an ad in your app or website.
Conversions	Conversion Purchases	The total number of purchases made in your app or website.
Conversions post click	Conversions post click	The total number of purchases made in your app or website (post-click).
Conversions post view	Conversions post view	The total number of purchases made in your app or website (post-view).
Impressions	Total Impressions	The sum of paid impressions and earned impressions (paid impressions + earned impressions).
Revenue	Conversion Purchases Value	The total value of purchases made in your app or website.
Revenue post click	Revenue post click	The total value of purchases made in your app or website (post-click).
Revenue post view	Revenue post view	The total value of purchases made in your app or website (post-view).
Saves	Camera Save	The total number of saves made in your app or website
Shares	Camera Shares	The total number of times a Snapchatter has shared in your app or website
Videos completed	Video completions	Number of times your Top Snap was viewed to 97%.
Videos started	Total video views	The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap.
Reach	Total Reach	The number of unique Snapchatters who viewed your ad, either by receiving a paid or earned impression. Attention! You may not see the same data between Adloop & Snapchat because Snapchat is counting the Reach per “unique Snapchatters” and they are not sending out this information.
Video view 25%	Video Plays at 25%	Number of times your Top Snap was viewed to 25%.
Video view 50%	Video Plays at 50%	Number of times your Top Snap was viewed to 50%.
Video view 75%	Video Plays at 75%	Number of times your Top Snap was viewed to 75%.

Dimension name in Adloop	Dimension name in Source	Definition
Account ID	Ad Account ID	Unique identifier for the ad account
Ad	Ad	Name of the ad
Adgroup ID	Ad set ID	Unique identifier for ad squad
Adgroup name	Ad set	Name of the ad set
Ad ID	Ad ID	Unique identifier for ad
Campaign ID	Campaign ID	Unique identifier for campaign
Campaign name	Campaign name	Name of the campaign
Campaign objective