Snapchat Ads metrics & dimension
Metric name in Adloop | Metric name in Source | Definition |
Ad spend | Amount spent | Spend based on delivery. |
App installs | App Installs | Number of times your app was installed. |
Clicks | Swipes | The total number of times a user has clicked on an ad in your app or website. |
Conversions | Conversion Purchases | The total number of purchases made in your app or website. |
Conversions post click | Conversions post click | The total number of purchases made in your app or website (post-click). |
Conversions post view | Conversions post view | The total number of purchases made in your app or website (post-view). |
Impressions | Total Impressions | The sum of paid impressions and earned impressions (paid impressions + earned impressions). |
Revenue | Conversion Purchases Value | The total value of purchases made in your app or website. |
Revenue post click | Revenue post click | The total value of purchases made in your app or website (post-click). |
Revenue post view | Revenue post view | The total value of purchases made in your app or website (post-view). |
Saves | Camera Save | The total number of saves made in your app or website |
Shares | Camera Shares | The total number of times a Snapchatter has shared in your app or website |
Videos completed | Video completions | Number of times your Top Snap was viewed to 97%. |
Videos started | Total video views | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap. |
Reach | Total Reach | The number of unique Snapchatters who viewed your ad, either by receiving a paid or earned impression. Attention! You may not see the same data between Adloop & Snapchat because Snapchat is counting the Reach per “unique Snapchatters” and they are not sending out this information. |
Video view 25% | Video Plays at 25% | Number of times your Top Snap was viewed to 25%. |
Video view 50% | Video Plays at 50% | Number of times your Top Snap was viewed to 50%. |
Video view 75% | Video Plays at 75% | Number of times your Top Snap was viewed to 75%. |
Dimension name in Adloop | Dimension name in Source | Definition |
Account ID | Ad Account ID | Unique identifier for the ad account |
Ad | Ad | Name of the ad |
Adgroup ID | Ad set ID | Unique identifier for ad squad |
Adgroup name | Ad set | Name of the ad set |
Ad ID | Ad ID | Unique identifier for ad |
Campaign ID | Campaign ID | Unique identifier for campaign |
Campaign name | Campaign name | Name of the campaign |
Campaign objective |
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