Snapchat Ads metrics & dimension
Last updated
Last updated
Metric name in Adloop
Metric name in Source
Definition
Ad spend
Amount spent
Spend based on delivery.
App installs
App Installs
Number of times your app was installed.
Clicks
Swipes
The total number of times a user has clicked on an ad in your app or website.
Conversions
Conversion Purchases
The total number of purchases made in your app or website.
Conversions post click
Conversions post click
The total number of purchases made in your app or website (post-click).
Conversions post view
Conversions post view
The total number of purchases made in your app or website (post-view).
Impressions
Total Impressions
The sum of paid impressions and earned impressions (paid impressions + earned impressions).
Revenue
Conversion Purchases Value
The total value of purchases made in your app or website.
Revenue post click
Revenue post click
The total value of purchases made in your app or website (post-click).
Revenue post view
Revenue post view
The total value of purchases made in your app or website (post-view).
Saves
Camera Save
The total number of saves made in your app or website
Shares
Camera Shares
The total number of times a Snapchatter has shared in your app or website
Videos completed
Video completions
Number of times your Top Snap was viewed to 97%.
Videos started
Total video views
The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap.
Reach
Total Reach
The number of unique Snapchatters who viewed your ad, either by receiving a paid or earned impression. Attention! You may not see the same data between Adloop & Snapchat because Snapchat is counting the Reach per “unique Snapchatters” and they are not sending out this information.
Video view 25%
Video Plays at 25%
Number of times your Top Snap was viewed to 25%.
Video view 50%
Video Plays at 50%
Number of times your Top Snap was viewed to 50%.
Video view 75%
Video Plays at 75%
Number of times your Top Snap was viewed to 75%.
Dimension name in Adloop
Dimension name in Source
Definition
Account ID
Ad Account ID
Unique identifier for the ad account
Ad
Ad
Name of the ad
Adgroup ID
Ad set ID
Unique identifier for ad squad
Adgroup name
Ad set
Name of the ad set
Ad ID
Ad ID
Unique identifier for ad
Campaign ID
Campaign ID
Unique identifier for campaign
Campaign name
Campaign name
Name of the campaign
Campaign objective