Facebook Account organic metrics & dimensions

It’s important to note that Facebook uses an “estimated metric”.

An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.

Metric name in Adloop	Metric name in Source	Definition
Impressions [Account] Impressions	(Organic) Impressions	The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.
Videos started [Account] Videos started	Organic) Video views	The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Subscribed [Account] Subscribed	New page fans	The number of new people who have liked your Page.
Unsubscribed [Account] Unsubscribed	Removed page fans	Unlikes of your Page.
Total reactions [Account] Total reactions	Total page actions\post reactions	Daily total post reactions of a page by type.
Total engagements [Account] Total engagements	Total page engagements	The number of times people have engaged with your posts through reactions, comments, shares and more.
Reach [Account] Reach	Facebook page reach	The number of your fans who saw any posts on Facebook on a given day.
[Account] Total followers	Page likes	People who have liked your Page.
[Account] Engaged users	Page engaged user	The number of people who engaged with your Page. Engagement includes any click.
[Account] Impressions (posts)	Organic page post impressions	The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.
[Account] Reactions like	Page action,post reactions - Like	Daily total post "like" reactions of a page.
[Account] Reactions love	Page action,post reactions - Love	Daily total post "love" reactions of a page.
[Account] Reactions wow	Page action,post reactions - Wow	Daily total post "wow" reactions of a page.
[Account] Reactions haha	Page action,post reactions - Haha	Daily total post "haha" reactions of a page.
[Account] Reactions sorry	Page action,post reactions - Sorry	Daily total post "sorry" reactions of a page.
[Account] Reactions angry	Page action,post reactions - Anger	Daily total post "angry" reactions of a page.
[Account] Clicks	Page consumption	The number of times people clicked on any of your content.

Dimension name in Adloop	Dimension name in Source	Definition
Name [Account] Name	Page name	The name of the Page
[Account] ID	Page ID	The ID representing a Facebook Page.