> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/facebook-account-organic-metrics-and-dimensions.md). # Facebook Account organic metrics & dimensions It’s important to note that Facebook uses an “estimated metric”. An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day. | **Metric name in Adloop** | **Metric name in Source** | **Definition** | | ---------------------------------------------- | ---------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Impressions \[Account] Impressions | (Organic) Impressions | The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page. | | Videos started \[Account] Videos started | Organic) Video views | The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. | | Subscribed \[Account] Subscribed | New page fans | The number of new people who have liked your Page. | | Unsubscribed \[Account] Unsubscribed | Removed page fans | Unlikes of your Page. | | Total reactions \[Account] Total reactions | Total page actions\post reactions | Daily total post reactions of a page by type. | | Total engagements \[Account] Total engagements | Total page engagements | The number of times people have engaged with your posts through reactions, comments, shares and more. | | Reach \[Account] Reach | Facebook page reach | The number of your fans who saw any posts on Facebook on a given day. | | \[Account] Total followers | Page likes | People who have liked your Page. | | \[Account] Engaged users | Page engaged user | The number of people who engaged with your Page. Engagement includes any click. | | \[Account] Impressions (posts) | Organic page post impressions | The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page. | | \[Account] Reactions like | Page action,post reactions - Like | Daily total post "like" reactions of a page. | | \[Account] Reactions love | Page action,post reactions - Love | Daily total post "love" reactions of a page. | | \[Account] Reactions wow | Page action,post reactions - Wow | Daily total post "wow" reactions of a page. | | \[Account] Reactions haha | Page action,post reactions - Haha | Daily total post "haha" reactions of a page. | | \[Account] Reactions sorry | Page action,post reactions - Sorry | Daily total post "sorry" reactions of a page. | | \[Account] Reactions angry | Page action,post reactions - Anger | Daily total post "angry" reactions of a page. | | \[Account] Clicks | Page consumption | The number of times people clicked on any of your content. | | **Dimension name in Adloop** | **Dimension name in Source** | **Definition** | | ---------------------------- | ---------------------------- | ------------------------------------ | | Name \[Account] Name | Page name | The name of the Page | | \[Account] ID | Page ID | The ID representing a Facebook Page. | --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/facebook-account-organic-metrics-and-dimensions.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.