Google Search (Ads) metrics & dimensions
Last updated
Last updated
Metric name in Adloop
Source name in Adloop
Definition
Ad Spend
Cost
Cost is the total of your spend during this period.
Clicks
Clicks
When someone clicks your ad, it's counted here. This metric is accredited by the Media Rating Council (MRC) in desktop and mobile environments for the Search and Display Networks.
Impression
Impr.
An impression is counted each time your ad is served on Google's ad networks, such as on , YouTube or other publisher websites and apps. Impressions help you understand how often your ad is being seen.
Impression share
Search impr. share
"Search impression share" is the impressions that you’ve received on the Search Network divided by the estimated number of impressions that you were eligible to receive.Eligibility is based on your current ads' targeting settings, approval statuses, bids and quality. Impression share data is updated daily.
Conversions
Conversions
"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views).The conversion settings “Include in ‘Conversions’” and “Count” affect the number you see here.
Revenue
Conv. value
Conversion value is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.
Store visits
Shop visits
Store visits is the number of visits to your physical shops after ad interactions, such as text ad clicks or video ad views.
View through conversions
View-through conv.
View-through conversions are conversions that are recorded when users view (but don’t interact with) an ad and then convert later. These conversions are counted based on a period of time called a view-through conversion window.This metric automatically excludes conversions from people who have also interacted with any of your other ads.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign
The name of the campaign.
Adgroup name
Ad groups
The name of the ad group.
Keyword
Keywords
The keyword that was matched to a search.
Match Type
Matchtype
The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can be considered for the auction.
Campaign labels
Campaign label
“Labels” that are created and assigned to campaigns.
Adgroup label
Ad group label
“Labels” that are created and assigned to ad groups.
Ad ID
Ad ID
The unique identifier of an ad.
Campaign ID
Campaign ID
The unique identifier of a campaign.
Adgroup ID
Ad group ID
The unique identifier of an ad group.
Network
Network
The is a group of search-related websites and apps where your ads can appear.