Google Search (Ads) metrics & dimensions

Metric name in Adloop

Source name in Adloop


Ad Spend


Cost is the total of your spend during this period.



When someone clicks your ad, it's counted here. Click: Definition This metric is accredited by the Media Rating Council (MRC) in desktop and mobile environments for the Search and Display Networks. MRC accreditation standards



An impression is counted each time your ad is served on Google's ad networks, such as on, YouTube or other publisher websites and apps. Impressions help you understand how often your ad is being seen.

Impression share

Search impr. share

"Search impression share" is the impressions that you’ve received on the Search Network divided by the estimated number of impressions that you were eligible to receive.Eligibility is based on your current ads' targeting settings, approval statuses, bids and quality. Impression share data is updated daily.



"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views).The conversion settings “Include in ‘Conversions’” and “Count” affect the number you see here.


Conv. value

Conversion value is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.

Store visits

Shop visits

Store visits is the number of visits to your physical shops after ad interactions, such as text ad clicks or video ad views.

View through conversions

View-through conv.

View-through conversions are conversions that are recorded when users view (but don’t interact with) an ad and then convert later. These conversions are counted based on a period of time called a view-through conversion window.This metric automatically excludes conversions from people who have also interacted with any of your other ads.

Dimension name in Adloop

Dimension name in Source


Campaign name


The name of the campaign.

Adgroup name

Ad groups

The name of the ad group.



The keyword that was matched to a search.

Match Type


The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can be considered for the auction.

Campaign labels

Campaign label

“Labels” that are created and assigned to campaigns.

Adgroup label

Ad group label

“Labels” that are created and assigned to ad groups.



The unique identifier of an ad.

Campaign ID

Campaign ID

The unique identifier of a campaign.

Adgroup ID

Ad group ID

The unique identifier of an ad group.



The Google Search Network is a group of search-related websites and apps where your ads can appear.

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