h. Tradedoubler URL Template

Level in which I put the URL templates

Account or Affiliate level

Where is it located ?

To determine with your account manager

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following parameter at the end of the destination URLs&loopcd=AFt|{affiliate_id} If Adloop is the only tracking template: ?loopcd=AFt|{affiliate_id} or put this value in the utm_content &utm_content=AFt|{affiliate_id} The parameter {affiliate_id} should be filled by the ID of the affiliate as defined by the platform. When the user clicks on the link, it should look like this: &loopcd=AFt|01234

Shoud I use both adlcoid & utm_content ?

No, just chose one parameter and keep it consistent for all Tradedoubler Campaigns for now and the future

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